Evolution Of Ba 2009 Jun

International Institute of Business Analysis

The Business Analyst:

Evolution of a Profession

June 2009

http://www.theiiba.org/

International Institute of Business Analysis

The Business Analyst:

Our Next Super Hero!

July 2008

http://www.theiiba.org/

Discussion Points

Why Now – the case for Business Analysis?

Who is the Business Analyst?

Where is the Profession Heading?

What does it mean to you?

www.theiiba.org / www.grupogesfor.com


Why Now?

The Case for Business Analysis

Global Economy

Right-sourcing

Integrated Organizations

Just-in-time delivery

Information Technology Spend

Role of Technology

Why Now?

For many years, organizations have been designing solutions without a

clear understanding of the market need, often with many assumptions

Success was hit or miss although the cost of a miss was survivable

With the global economy, increased competition and the availability of

many alternatives, consumers have come to expect more - and can

choose from a variety of alternatives

The impacts of a mistake can now be very costly

The Case for Business Analysis


Why Now?

When the delivery does not meet expectation


It’s about the Deliverable

In the beginning…

PlanningMissing Piece

But it is…



Some Progress was made…

Testing

Plan

But it still has…


Missing Piece


Filled in another hole …

Definition

of need

Test

But it still…


Missing Piece


Addressed a BIG gap…

Define

But it still…

The Big

Picture


Missing Piece


Et Voilà! …

Describe


What is Describe and Define?

How an organization works?

Why the organization exists?

What are its goals and objectives?

How does it accomplish those objectives?

How does it need to change to better accomplish those

objectives or to meet new challenges?

It is about defining the scope of solutions

Describe

It is about Business Analysis!


What is Business Analysis?

The set of tasks, knowledge, & techniques required to identify business needs & determine solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement or organizational change.

Business Analysis Body of Knowledge


What is Business Analysis?

Knowledge Areas Purpose

Business Analysis Planning &

Monitoring

Determine what we need to do

Enterprise Analysis Understand the business problem & scope of possible solutions

Elicitation Find out what the real needs of our stakeholders are

Requirements Analysis Describe the characteristics & qualities of the solution the meets the

stakeholder needs

Solutions Assessment &

Validation

Determine whether a particular solution is right for our stakeholders

Requirements Management &

Communications

Ensure that stakeholders agree on what needs to be delivered

Business Analysis Body of Knowledge


Business Analysis Professional

The Definition

Works as a liaison among stakeholders to

elicit, analyze, communicate and validate

requirements for changes to business

processes, policies, and information and

information systems

Understands business problems and

opportunities in the context of the

requirements and recommends solutions

that enable the organization to achieve its

goals

Possible revision in BABOK V2

Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions in order to enable that organization to achieve its goals



Communication AnalysisImplementation

SkillsConsulting

Domain

Knowledge

Facilitation

Negotiation

Conflict Management

Formal (presentation,

documentation)

Logic

Decision Analysis

Process & Data Modeling

Systems Thinking

Relationship Management

Strategic Planning

Coaching Skills

Delegation and

Management Skills

IT Knowledge

Process Change

Organizational Change

Quality Assurance

Project Management

Products

Processes

Markets

Systems

Core Competencies



Performs many roles

Analyst

Facilitator

Negotiator

Artist / Architect

Planner

Communicator

Diplomat

Expert / Consultant

Strategist

Revolutionary


Truth

Agile

Understood the Need

Negotiation

Right on target

Business Analysis Superheroes!



Maturity

Skill

Tactical

Strategic

Knowledge Continuum



Practitioner is a

“jack of all trades”,

performing multiple

roles e.g., business

analyst, project

manager, tester, etc.

Practitioner

possesses solid or

advanced business

subject matter

expertise e.g., capital

markets

Hybrid PractitionerSME or Domain

Practitioner

Consulting

Practitioner

Current Flavours

Practitioner

possesses solid or

advanced skills in the

enterprise knowledge

areas e.g., process,

strategy business

casing

Generalists


Where is the BA Profession Heading?

• Finance

• Consumer

Products

• Energy

• Manufacturing

• Construction

• Others ….

• Product

• Software

• Infrastructure

• Others …

• Process

• Data

• Elicitation

• Negotiation

• Strategy

• Others …

Ind

ustr

yThe profession will

mature along three

axis

Industry

Competency

Function

The Developing Marketplace



Centre of

Excellence“Strategic

Alignment”

Community of Practice“Support”

BA Bureau

“Maturity”



Framework Environment ResourcesBusiness

Alignment

Standards &

Methodologies

Organization &

structure

Competency/

career

development

Enterprise

Analysis

Metrics Governance Training & dev

Customer

relationships

Tools AssessmentTeam dev

Virtual…

Knowledge

Management



Age of

Product Lines

Marketplace Stability

Competition

Number of Employees

Geographic Dispersion

Number of Product

Lines

Marketplace Uniformity

Established product lines &

stable markets require limited

business analysis

Competitive and developing

markets have a critical need

for highly experienced

generalists and specialists in

the competency domain (e.g.,

strategic, marketplace

analysis)

Larger organizations can

support higher levels of

specialization

Smaller organizations may be

more dependent on generalists

and hybrid BAs (i.e., possess

knowledge across multiple

professional domains)

Multiple product lines may

require a combination of

generalists and highly

specialized individuals

Highly specialized industries

or niche markets will require

specialists

MATURITY SIZE DIVERSITY

Organizations need for BAs = (maturity, size, diversity)


In Conclusion

Demand for BA role is growing because organizations recognize that building a solution is not sufficient – they must understand the needs first

The BA profession will develop along three axis Industry Function Competency

Demand for greater specialization will grow as understanding of the value of the BA and formalization of the role continue

Organizations must understand need in order to determine the type and maturity of BA required


Evolution Of Ba 2009 Jun

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