EVOKE2011 Event Details Campaigning

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EVENT DETAILS


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Table ofContentsPrachar Changing Paradigms .................................................................................................................................... 3

LOK-VRUTI - Empowering the Society...................................................................................................................... 4

Commodity Guru - Dare to Speculate ...................................................................................................................... 5

IPO Chase - Want Moolah, Lets Go Public.................................................................................................................. 6

Humanista Talent Maximus!! ................................................................................................................................... 8

Karya-nitiOptimize your strategic acumen........................................................................................................... 9

Registration Details ..................................................................................................................................................... 9


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Prachar Changing Paradigms

Description

You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.

---Lee Iacocca.

Let your ideas come alive with our marketing event PRACHAR, a brainchild of TIMSR.

PRACHAR would give you an excellent platform to hone your marketing skills. As a team you would be given a

product to promote using your creative promotional strategies. But this is not all; there are loads of surprises in

store for you, to tickle your grey-cells.

This surely must have increased your excitement to be a part of this fun-filled event. So, get ready & put on your

thinking caps for participating and applying your marketing at PRACHAR.

General Rules for Participation:

Teams should comprise of 8 members and not less than that. All the teams will have to follow all the guidelines given to them strictly failing to which can lead to

disqualification.

Product once chosen wouldnt be allowed to change. Any Videos if used should be authentic. The language of communication should be either Hindi or English during promotion. However, local language

can be incorporated.

The teams would be judged on the basis of their campaign, marketing strategies and over all presentation oftheir product.

The Event flow:

1. Registration Ends: 10:00 pm, 6th October, 20112. Submission and Product Launch: 7th/8th October, 20113. Rally on campus 13th October, 20114. Final Event on campus 13th October, 2011:

1 min Product presentation (movie maker) Product Launch 2-3 minutes Repositioning

1 minute television advertisement 3 minutes Re-launch / reposition Product (SKIT)

5 minutes Q&A Round


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LOK-VRUTI - Empowering the Society

Description:

In todays world many small business entrepreneurs are heading for ideas which involve entrepreneurship with

social cause. Social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles

to organize, create, and manage a venture to make social change (a social venture). Whereas a business

entrepreneur typically measures performance in profit and return, a social entrepreneur focuses on creating

social capital. These business owners are more focused and passionate about development of society.

Candidates have to develop a social business plan. This will be a fantastic experience for students to develop

themselves for social cause.

No. Of Round including Pre-elimination: One Round


Each team should compromise of maximum 4 and minimum 2 members All team members should be from the same B-School All team members have to be present for the entire event Participants cannot be a part of more than 1 team for the same event.Event Timeline:

Registration Ends for external: 9th October 2011 Final Event on campus 14th October 2011


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Commodity Guru - Dare to Speculate

Description:

Moving a step ahead of the conventional mock stock, dare to take a plunge into a whole new world of commodity

trading. The focal point being, the trading of agro and bullion commodities.

So start thinking from the point where your thoughts come to a halt, coz thats where COMMODITY GURU

begins.Come, dare, experience and speculate like never before


Each team should compromise of maximum 3 and minimum 2 members. All team members should be from the same B-School. All team members have to be present for the entire event. Participants cannot be a part of more than 1 team for the same event. In case of more than 2 teams from the same college/institute a Pre-Elimination Round will be conducted if

required.

Each team will be given a limited capital for the event within which the team should be able to maintain themargin for all BUY/SELL orders.

The decision of the organizing team would be final and all teams should abide by them.

Event Timeline:

Final Event on campus 14th October 2011


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IPO Chase - WantMoolah, Lets Go Public...

Description:

Stocks are part of everyones life. Lets move a step ahead to it i.e. the process of raising funds. Introducing for

the first time in TIMSR, IPO CHASE.

Participants would play the dual role of being the Company coming up with IPO and that of an Investment Banker

to the issue.

In keeping with the sweeping change in the world of management, where the need for accountable and ethical

manager is being felt more than the need for over ambitious and aggressive managers, you need to have

Analytical ability, flexibility in thinking, sound decision making capability.

With your abilities you can either be a wealth creator like Coal India or have a fate like R Power.

Participants will have to select a sector & come up with an Initial Public Offering (IPO) creating their own Private

Limited Company along with minimum 3 Years of existence. They will be required to elaborate the reasons for

introducing IPO & also play the role of Investment banker designing & handling the entire issue.

LET THE CHASE BEGIN!!!

Rounds:

Round 1: The teams will be required to prepare a synopsis & carry out the promotion (video, pamphlet etc.) of

their IPO.

Round 2: Teams will be required to make a presentation & subscription by the QIBs will take place.


Students from all B-schools are eligible to participate in the event.

Team:

Each team must comprise of maximum 5 members. Team members need to be from the same B-school. There is no limit on the number of entries per university/college. A participant cannot be a part of more than one team. Entire team has to be present for the entire event

Event Timeline:

Registration and Selection of sector ends: 08th October 2011 Deadline for Submission of Synopsis(Round 1): 09th October 2011 Final Event(Round 2) on campus 14th October 2011Details for Synopsis

IPO, The Finance event of evoke where the participants will be exposed to different concepts of finance. The

basic premise of IPO is that participants will have to select a sector & come up with an Initial Public Offering (IPO).

They have to create their own Private Limited Company with minimum 3 Years of its existence.

They will be required to elaborate the difference reasons of raising the money through IPO.Teams will be required to submit their synopsis on or before Saturday October 9, 2011


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The guidelines to prepare the Synopsis are as follows:

The following points need to be included :( Role of a PROMOTER)1. Name of the company, Logo & Tagline (should not be any existing)2. Industry Overview3. Operations of the Company

- Domestic as well as Global4. Products of the company5. Management of the company6. Risk Factors

- Internal as well as External to the company7. Financial data for the last three years

- P & L A/c as well as Balance Sheet8. Corporate Governance9. Promoters Profile10.Shareholding pattern11.Purpose of raising money via IPO12.Utilization of funds and future financial projections of the company (For the next 3 years)13.Peer Analysis/Comparison

ISSUE design details: (Role of an INVESTMENT BANKER)

14. Issue manager15.

Size of the IPO

16.Price Band of the IPO with the reason for the same17.Face Value of each share18.Valuation of the company

Presentation Guidelines & QIB Subscription:

Exactly 12 minute- PPT followed by Q/A of 5 minutes To be presented before the Investors/Judges in the SSC/Auditorium Investors will comprise of the panel of judges Investors would be QIBs in the form of:

- Banks- Venture Capitalists through P Notes- Mutual Funds

Evaluation Guidelines

Knowledge of the team about the industry Proposed Business/Expansion plan based on the research done Financial Data accuracy Regulatory compliance Innovativeness Retail Subscription/Promotion QIB Subscription & Q/A session


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Humanista Talent Maximus.!

Description

Explore the latent talent of people management and be a Humanista.

Showcase your corporate wit, swiftness, agility, and velocity with our fun-filled event Raftaar.

Post this speedy journey, get ready to groove into a jazzy, colourful indoor board game Rang Manch.

Finally, plunge into the world of group dynamics and leadership through Ekatva.

So come and unleash your talent!

Rounds

The 3 games include Raftaar, Ekatva and Rang Manch. All the teams have to go through all the 3 games and the

winners will be declared at the end for each game individually.



Team:

Each team must comprise of four members.

Team members need to be from the same B-school.

There is no limit on the number of entries per university/college.

A participant cannot be a part of more than one team.

Event Timeline

Registration: 10 A.M. Onwards

Event starts at 11.00 A.M.


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Karya-nitioptimize your strategic acumen

Description

karya-niti is the complete know-how of operational functions in businesses. As a management aspirant, here

you can utilize your skill-sets & think out-of-the-box to streamline the business processes and win against all

odds.karya-nitiwill enhance your way of looking at the business supply chain & encounter you with the concepts to

optimize it by designing your own strategies & decisions in a real time scenario.

Break free from the traditional way of functioning & gear up to be a savior in today's dynamic world of

Operations.

Rounds:

Round 1 Elimination round. Round 2 Inventory management: task to maintain the minimum inventory level whereas avoiding the

deficiency to cater to the market demand.

Round 3 Test your acumen in different concepts of Operations management.General Rules for Participation:


Team:

Each team must comprise of four members. Team members need to be from the same B-school. Students should carry their ID proof given by the institute. (ID card, Library card, etc.) There is no limit on the number of entries per university/college. A participant cannot be a part of more than one team.Event TimeLine:

Registration ends at 12 noon, 14th Oct. Launch ofkarya-nitiat 1.30 pm, 14th Oct.

For Registration of all events contact: Rashmi Madghut : 9987124215 Ankit Jain : 9867630209

Or email at:[email protected]

See you at the event!!!!!!!
mailto:[email protected]:[email protected]:[email protected]:[email protected]

EVOKE2011 Event Details Campaigning

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