EVITA Project: 1st study visit

Athens, 08/09 December 2008

TRAINING CONTENT

www.acc10.cat

OUR E-BUSINESS KNOWLEDGE

1) WORKSHOPS2) DIGITAL MARKETING COURSES3) EUROECOM CONFERENCE

“ANELLA” WEBSITE

www.acc10.cat

WORKSHOPS

DURATION: 3 hours

PARTICIPANTS: 50 people

FREQUENCY: 5-6 times a year

AUDIENCE PROFILE: SME’s managers, marketing directors, etc..

COST: Free

TOPICS:

Search Engines as promotion channels

How to use Google Analytics

E-business and the International web

Create you own Digital Marketing Plan

Search Engine Optimization

The Social Web and customer loyalty

www.acc10.cat

DIGITAL MARKETING COURSES

DURATION: 20 hours (5 days 4 hours)

PARTICIPANTS: 20 people

FREQUENCY: Twice a year

AUDIENCE PROFILE: SME’s managers, marketing directors, etc..

COST: 300€

TOPIC: Digital Marketing Plan Management

www.acc10.cat

EUROECOM CONFERENCE

DURATION: 1 day

PARTICIPANTS: 350 people

FREQUENCY: Once a year

AUDIENCE PROFILE: SME’s managers, marketing directors, web developers, etc..

COST: Free

TOPICS:

-Keys for the success on the new interactive, social and multi-channel markets

-The evolution of marketing with the Digital Convergence

-- Masters of the YOUniverse or how web 2.0 is changing the way of consuming, working, living, …

-The social web and the online reputation: SERM

www.acc10.cat

www.anella.cat

www.acc10.cat

www.anella.cat

www.acc10.cat

www.anella.cat

www.acc10.cat

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