http://www.evilgeniusbeer.com/

Company Overview Evil Genius Beer is a forthcoming company ready to hit the beer scene. At this instant their working with a team in Cooperstown Brewing Company in New York State, with dreams of developing their own company in the near future. Evil Genius has found a new location in West Grove, Pennsylvania where they want to start their own production of beers.

Target Market

•Adults (men and women) between the ages of 25 to 44•Age group of 25-44• Households producing at a range of $25,000 to $75,000• Competitors from Pennsylvania will be Twin Lakes, White Rascal, Pork Slap and Endless Summer Ale

Media Options Evil Genius is not arriving to Pennsylvania until 2014 which

gives us enough time to use Print, OOH ads and Radio to spread the

message about Evil Genius. Print, OOH ads and Radio with the right

amount of creativity and the proper placements we can take advantage of

Evil Genius throughout the city of Philadelphia.

Print advertising has been a successful way for small businesses

to advertise their products or services to the public. OOH bulletins are

one of the best ways to impact the mobile population and spread a simple

and direct message to the masses.

OOH:• OOH advertising has a goal to make a connection with the consumer and the product• Outdoor advertisements can be reached out to consumers 24/7 • Three-quarters of outdoor viewers shop on their way home from work• Two-thirds make their shopping decisions while in the car• One third make the decision to stop at the store while on their way home

Print Ad:• Newspaper print ads are one of the earliest methods in advertising • Fifty-seven percent of adults in the U.S. read a daily newspaper• Sixty-seven percent read a Sunday paper Adults spend almost 45 minutes per day reading at least one paper, and over an hour on Sunday

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