EvieGreenFemale solo artist..

To come up with the first name we googled baby names, and then went through magazines to find a surname. We liked this name because it is quite different, quirky and innocent sounding.

Artist Image

We have decided to go for a quirky but girly style, as we feel it fits in with the genre of the song.

Evie has her own fashion range, which she will wear in her videos – using product placement to promote her clothing line.

Artist Representation

Evie will be the typical girl next door, and easy to relate to for her young adult audience

She will promote individuality, and will be a positive role model for teenage girls

Messages and Values

Evie wants her fans to embrace their individuality, and not be ashamed of their flaws

She will promote a positive body image The songs will have a main theme of relationships as she

wants her fans to be able to relate to her music

History and Career

Evie has been supporting acts such as Ellie Goulding for the past couple of years, and is beginning to make her own impact on the music industry

Track/Genre

The song will be Foundations, this song is about the breakdown of a relationship, and how the female is trying to hold it all together

The genre will be indie/pop, this also fits in with the artist image

Style of Promotional Material The design of the Digipak and album advert will be

simple, using pastel colours, which will match the style of clothes that Evie will wear in her video for Foundations

EvieGreen

The font we have used for Evie’s name was chosen because it is different, but not too over the top

We have given Evie the logo of a stick girl because it is simple, and an already well known image

Video Ideas

As the song is about the break down of a relationship, so we hope to show this theme throughout the video itself. We would like to show Evie in various locations, showing her arguing with her boyfriend, there will also be flash backs to a time when they were happy.

Target Audience

The target audience for Evie will be females age 16-25. We feel this is appropriate because Evie’s songs will mainly be about relationships and love – something this age group will be able to relate to