"Evidence based" products for improving librarian decision making:
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“Evidence based” products for improving librarian decision making: A critical analysis Denise Koufogiannakis July 7, 2015 | EBLIP8
Transcript of "Evidence based" products for improving librarian decision making:
“Evidence based” products for improving
librarian decision making:
A critical analysis
Denise KoufogiannakisJuly 7, 2015 | EBLIP8
1.BACKGROUND
What’s going on?
2.AIMS
Aims
This study sought to explore which
products are being promoted as
evidence based, how they are being
presented to librarians, and what types of
messages are being conveyed. Are
these new tools useful or is evidence
based terminology simply being applied
as a marketing strategy?
3.METHODOLOGY
Methodology
▷ Qualitative approach
▷ Discourse analysiso content analysis
o textual analysis
Methods
5 LIS practitioner magazines searched:
▷ Library Journal (USA)
▷ American Libraries (USA)
▷ Feliciter (Canada)
▷ INCITE (Australia)
▷ CILIP Update (UK)
5 years of content searched: 2010-14
Methods
Websites & promotional brochures of
identified products
email promotion, vendor trade shows
4.FINDINGS
12 texts:
▷ Library Journal
(10)
▷ CILIP (1)
▷ INCITE (1)
LIS magazine analysis
Type of content:
▷ article (5)
▷ webcast
promotion (4)
▷ ad (2)
▷ interview (1)
▷ Baker & Taylor’s collectionHQ (9 texts)o Evidence Based
Selection Planning (2)o Evidence Based Stock
Management (1)▷ Innovative Interfaces
Decision Center (3)▷ CIVIC technologies (2)▷ EnvisionWare Enterprise
Reporter (2)▷ Intota Assessment (2)
Products mentioned
▷ 360 Counter Service (1)▷ Gale Analytics on
Demand (1)▷ Bowker Book Analysis
(1)▷ iPro Live (1)▷ Nielsen Bookdata (1)▷ Resources for College
Libraries (1)▷ Ulrich’s Serials Analysis
(1)▷ Zoho Creator (1)
What do these products do?
Data gathering tools for collection analysis
▷ public libraries - demographic information +
circulation information, - for management of the
collection, help with acquisition decisions
▷ academic libraries - collections related information
such as usage statistics, cost per use - for
cancellation purposes, weeding, ROI
Other data sources
Revealed a different type of product being marketed:Evidence Based Acquisition method of purchasing
▷ Alexander Street Press
▷ Cambridge University Press
▷ Elsevier▷ Gale▷ Greenleaf
Publishers taking this approach
▷ Oxford University Press
▷ Palgrave Macmillan▷ Project Muse▷ SAGE▷ Taylor & Francis▷ Wiley
The type of sell
3 selling strategies
DirectObvious - ads, etc
Direct
UnintendedNot intending to sell the product
Direct
Stealthhidden, deceptive
Unintended
Terminology used to sell
Magazines
▷ time saving
▷ makes the librarian’s job easier
▷ enables libraries to do more
▷ improves collection management
▷ used by other satisfied customers
▷ dependable
▷ have well-developed infrastructure
▷ easy to use
▷ high quality
Evidence Based Acq.
▷ smart purchasing decisions
▷ “you decide”
▷ Meet direct needs of user
base
▷ maximize budget/flexibility
▷ support decision making
“CHQ can extract data from any integrated
library system (ILS) and then, through a suite of
web-based modules, create a data-driven plan
to build and deploy a library’s physical
collection. CHQ makes clear what materials to
buy and in what quantity to meet patron
demand. It also makes transfers among
branches and weeding quick, evidence-based
activities.LJ3 - Article written by LJ editor
“introducing this unique purchase model allows
our customers to experience the platform with
little risk and also enables them to make smart
purchasing decisions that they can feel
comfortable are meeting the direct needs of
their user base.Gale Virtual Reference Library
5.DISCUSSION
Discussion
▷ Useful products? Evidence-based products?
▷ Has EBLIP finally arrived? Have we allowed vendors to apply “evidence-based” without question? Does this diminish meaning?
▷ Need to be critical.
Credits
Special thanks to all the people who made
and released these awesome resources for
free:
▷ Presentation template by SlidesCarnival
▷ Photographs by Unsplash
