Everything You Need to Know About Social Media for Your Job Search

19
© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

description

Vault's presentation for the 2011 New York Social Media Week event, "Everything You Need to Know About Social Media For Your Job Search"

Transcript of Everything You Need to Know About Social Media for Your Job Search

Page 1: Everything You Need to Know About Social Media for Your Job Search

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 2: Everything You Need to Know About Social Media for Your Job Search

SPEAKERS:Moderator/Referee:Aman Singh, Senior Editor, Corporate Responsibility at Vault.com

Speakers/Contenders:Omowale Casselle, CEO of mySenSay, Inc.Nereida (Neddy) Perez, Vice President, Inclusion & Diversity, National GridMichael Scheidemann, Assistant Director Recruiting, CapgeminiMargaret Davidson, Manager of Editorial Research at Vault.com

Social Media & Your Career:

What You Need To Know

CHECK-IN > TWEET > CONNECTJoin the global conversation at @VaultCareers #SMWCareers

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 3: Everything You Need to Know About Social Media for Your Job Search

• All stats and quotes are from Vault’s 2010 Social Media Survey

• Approximately 150 companies and 3,500 job seekers in a variety of industries took the survey

About The Survey

CHECK-IN > TWEET > CONNECTJoin the global conversation at @VaultCareers #SMWCareers

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 4: Everything You Need to Know About Social Media for Your Job Search

• 93% of employers claim they haven’t rejected a candidate based on their social media presence • “What people do outside of work is their own business,” says one employer.

Employers Say They Don’t Care What You Do

Online…

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 5: Everything You Need to Know About Social Media for Your Job Search

• More than a third of recruiters view candidates’ social media profiles during the recruitment process

• 28% admit to “spot checks” on

candidates

…But They Are Looking

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 6: Everything You Need to Know About Social Media for Your Job Search

…And Here’s WhatThey’re Doing

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 7: Everything You Need to Know About Social Media for Your Job Search

• 86% of employers think candidates should take at least one action to make their profiles more employer-friendly

• 45% of employers think that it’s fair to judge applicants based on their social media profiles

Job SeekersShould Be Careful

“Personally, a candidate’s social media presence plays no role in their hire-ability. But, not every person inside a company has the same feelings so candidates should be cautious and fear the worst (that someone inside the company will look and will make a employability related decision based on what they see),” says one employer.

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 8: Everything You Need to Know About Social Media for Your Job Search

• 60% of recruiters think candidates should take steps to hide personal pictures

• Only 51% of candidates do

• Only one-third of recruiters think candidates need to go as far as removing or de-tagging pictures

Hide Your Pictures

AP Photo/Jeff Chiu

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 9: Everything You Need to Know About Social Media for Your Job Search

• 56% of employers believe you should delete objectionable wall posts—even if you didn’t write them

• 51% think you should make your wall private altogether.

Police Your Wall

AP Photo/Rusty Kennedy

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 10: Everything You Need to Know About Social Media for Your Job Search

• 36% of employers think candidates should omit political and/or

religious views from profiles

Keep YourBeliefs To Yourself

AP Photo/Matt Dunham

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 11: Everything You Need to Know About Social Media for Your Job Search

• 48% of employers had a social media policy in 2010, up from 36% in 2009

• A further 27% have a policy in the works

Check the PolicyWhen You Find a Job

AP Photo/Keith Srakocic

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 12: Everything You Need to Know About Social Media for Your Job Search

Don’t Miss Out OnKey Opportunities

Which of the following do you use to share/research informationabout careers and specific job opportunities?

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 13: Everything You Need to Know About Social Media for Your Job Search

Be Careful When Contacting Employers

Via Social Media

I am comfortable with potential candidates contactingme via social media regarding job opportunities

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 14: Everything You Need to Know About Social Media for Your Job Search

• 74% of recruiters are actively using LinkedIn to source new employees.

• “LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer.

Use LinkedInFor Your Job Search

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 15: Everything You Need to Know About Social Media for Your Job Search

Learn AboutCompanies On Facebook

Top 5 Uses of Facebook – Employers

1. Promote my organization’s brand

69%

2. Communicate with potential candidates

45%

3. Sponsor a group 43%

4. Advertise specific job opportunities

41%

5. Source potential candidates 28%

“We were late in the recruiting season for intern hiring. We posted a status message saying if there were still interns interested to email us their resume. We received over 20 resumes in less than 1 day,” says one recruiter.

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 16: Everything You Need to Know About Social Media for Your Job Search

Follow And Engage Strategically With

Key Contacts On Twitter

“Job seekers that actively use Twitter can act fast when opportunities arise [i.e. mini links about jobs or networking opportunities posted within Tweets], and/or can connect with recruiters,” says one candidate.

• 46% of employers reported using Twitter to advertise specific job opportunities. • Almost 40% of employers say they update their Twitter feed one or more times per day.

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 17: Everything You Need to Know About Social Media for Your Job Search

Establish Credibility With

Your Online Presence• “I have recruiters on my facebook, mostly because…I do

things others my age don't, and have found that giving recruiters access to my personal life gives them more leverage in being able to convince their peers of my competence. I've been told twice by recruiters that something I posted on Fb that was particularly insightful helped sway a colleague or two,” says one candidate.

• “An online presence is of utmost importance these days…As a Career Development professional I teach my students about the importance of creating a professional online presence. In today’s world of instant and constant information it is not only easy to create an online presence, but it pays off for the job seeker who is able to clearly show what s/he is interested in and what s/he can bring to the table…,” says one respondent.

• “I have been approached by several headhunters who have used LinkedIn to learn about my career, expertise, and how I may be a good fit for their clients. I have also developed a reputation in legal marketing circles for helping my firm be at the forefront of social media applications in the professional services environment.,” says one candidate.

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 18: Everything You Need to Know About Social Media for Your Job Search

For further information about Vault’s Social Media Survey, please contact:

Margaret DavidsonManager of Editorial Research

[email protected]

Questions

CHECK-IN > TWEET > CONNECTJoin the global conversation at @VaultCareers #SMWCareers

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.

Page 19: Everything You Need to Know About Social Media for Your Job Search

Connect With US:

Social Media & Your Career: What You

Need To Know

CHECK-IN > TWEET > CONNECTJoin the global conversation at @VaultCareers #SMWCareers

VaultVault

Education

@VAULTCAREERS

@VaultMBA@VaultLaw

@VaultFinance@VaultConsultin

g@VaultCSR

Vault.comVaultCSR

© Copyright 2011 Vault.com, Inc. Photocopying is illegal and expressly forbidden.