everything-you-know-is-wrong.pdf
Transcript of everything-you-know-is-wrong.pdf
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Steve KrugUPA DC UserFocus
Everything you know is wrong
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Ive been very fortunate
Ten years ago I got the chance to write a book Never expected to earn more than the advance Real motive: raise my consulting rate
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As it turned out, though
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And I got to teach workshops
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Perfect for me
No chance to procrastinate No homework at the end of the day
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Nine years later
My wife had finally forgotten the first one And Id become more convinced than ever that
testing was invaluable
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Things I believed
Usability testing is the single best way to improve the effectiveness of what youre building Every site or app should undergo frequent
usability testing during (and after) development Most people cant afford to hire someone to do
it Even if they could, there arent enough
professionals to go around Ergo: They should be doing it themselves
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Things I believed
Usability testing can retain most of its value even if done simply With a little training, almost anyone can do
valuable usability testing Its not rocket surgery So off I went
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Again my intention was simple
Write a do-it-yourself usability testing book that anyone could use Show how simple I think testing should be Persuade people to start testing
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Unintended consequences
By the time I was done, I ended up believing that some things I always thought about testing are wrong OK, not everything Thats what I want to talk
about today Hope youll argue with me
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Im just curious
Show of hands:Read Dont Make Me Think?Read Rocket Surgery?Heard of Rocket Surgery before today?
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1. Test on a fixed schedule
Dont schedule testing based on when things will be ready to test Schedule monthly testing
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A morning a month, thats all we ask.
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2. Test three people per round
Forget eight is enough arguments Even four is too many Its always easy to find more problems
Harder to find the resources to fix themHaving a long list you dont have time to fix is
dispiriting and distracting
Three users will generate more than enough serious problems per round
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3. No more big honkin reports
Written report has little value and takes a lot fowork and time Debrief the same day over lunch At the end of lunch, youre done for the month Reinforces the importance of attending the
sessions Publish a one-page email with a bullet list of
tasks tested, problems youre going to fix
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4. No one starts testing early enough
Professionals all agree that starting early is very valuable Almost no one does it
We know there are problems. Why waste their time and ours?We always have a better version in our head People need to be bullied into starting testing
earlier Suggest testing competitors
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Start earlier than you think makes sense.
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Incorrect thinking
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Correct thinking
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5. Attendance is the top priority
The conversion experience is what youre shooting for Live events are more compelling A lot goes on in the observation room If you have any money, spend it on great
snacks Scheduling a monthly UT day helps
People can plan on attending You can pick a slow time of month Testing onsite helps
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Make it a spectator sport.
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My ideal home page, as told by
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My ideal home page, as told by
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6. Fix the worst first!
The most serious problems we discover often dont get fixed
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Focus ruthlessly on a small number of the most important problems.
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7. Tweak, dont redesign
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When fixing problems, always do the least you can do.
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Your motto should be
Whats the smallest change we can make that we think might solve the observed problem? Resist the impulse to defer serious problems to
a redesign that may never happen
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8. Picture-in-picture must die
PIP isnt just unnecessary; its a bad thingMore technology to deal with Larger files Its not necessary. If you have good audio, tone of
voice gives just as much information
But the real problem: Its a distraction
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Shameless self-promotion
Next week in DCMe (Weds.)
Do-It-Yourself Usability TestingGinny Reddish (Thurs.)
Writing Web Content that Works Lou Rosenfeld (Fri.)
Site Search Analytics
If you can read this, $100 off each day
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Thanks for all the fish
Send any questions, feedback, gripes to [email protected]
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Questions?
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2010 Steve Krug
Slide Number 1Ive been very fortunateSlide Number 3As it turned out, thoughSlide Number 5And I got to teach workshopsSlide Number 7Slide Number 8Slide Number 9Slide Number 10Perfect for meNine years laterThings I believedThings I believedSlide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Again my intention was simpleUnintended consequencesIm just curious1. Test on a fixed scheduleSlide Number 27Slide Number 282. Test three people per round3. No more big honkin reports4. No one starts testing early enoughSlide Number 32Incorrect thinkingCorrect thinking5. Attendance is the top prioritySlide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48My ideal home page, as told byMy ideal home page, as told by6. Fix the worst first!Slide Number 52Slide Number 537. Tweak, dont redesignSlide Number 55Your motto should beSlide Number 57Slide Number 588. Picture-in-picture must dieShameless self-promotionThanks for all the fishQuestions?Slide Number 63