Everything you know about CSR is wrong

Friday, March 22, 2013

Everything You Know About CSR is Wrong

March 21, 2013By Paradai Theerathada


Something dangerous is happening


Corporations are trying to be good citizens


Do donations benefit those in need?


CSR as a confessional to operate guilt-free


…dangerous if unsustained


Breeds entitlement


small bandage BIG PROBLEM


CSR needs to empower; not entitle(ie fish)


G


The POWER in You


How does TMB Make THE Difference in the community?


Concept of FAI-FAH

FAI FAH empowers youths in lower income communities bydeveloping their self-esteem through the arts so that theycan become a catalyst for change in their own communities


kids from low-income communities find difficulties to accesslearning centers


Inner City

Parents

Children

Negative Environment(Drug, Alcohol, Gambling, Internet)

Vicious Cycle


+ Age range 12-19+ Poor infrastructure/trust issues+ Lack life skills+ Without supportive environment, encouragement and positive reinforcement

Community | Children


Arts Music

Industrial DesignSingingSports

Cooking

Disease

Pregnancy

Drugs/Alcohol

Leadership

Gambling

Self awareness

Life Skills

Computer Graphic Performance Fashion Design

Arts, performance, sports and mentorship

FAI-FAH classes and activities are provided to kids free-of-charge

Empowering kids through the arts


Arts – learning to reciprocate


Cooking – Thai Chef Associations


Taekwondo – health, mind and spirit


Dancing – self expression


Hydroponic garden – in touch with nature



EMPOWERMENTthrough the arts

life skills


Art skills leveraged to improve communities


Macro Projects


Macro projects : kids’ initiatives

Identify issues Analyze Develop

solutionsPlan &

Implement

• Designed complement what kids learn at FAI-FAH

• Kids initiate a project and work with community and TMB volunteers to improve their communities

• Empower communities to make it sustainable


Example: Improved landscape and enhanced safety at Wat Paitun


Example:Increased recreation space at Tawalsak Community


Example: Enhanced child development at Paitun Child Center


Strategic

Planning Budget Development

Project Implementation

Brainstorm

Change Community

Teamwork

Children change the community


EMPOWERMENTTHROUGH the arts

life skills



Give back to community

+ skill sets / competencies + self esteem + recognition + confidence + pride

EMPOWERMENTTHROUGH the arts

life skills


BIG BUDDIES give back : Leadership skills


TKS Open 2011 15 students joined12 won medals

Heinz Junior Chef Competition 2012

University scholarships


FAI-FAHA Hub for Collaboration


FAI-FAH as a hub for collaborationFrom children and teachers to TMB staff / volunteers and alliance

Design at FAI-FAH Prachautis

Design at FAI-FAH Chan

Arts and industrial design

PENK Trading

Curriculum equipment support for life skill enhancement

Rajamangala University of Technology Phra Nakhon

Admission of FAI-FAH children from cooking classes

Design fashion curriculum and teach

Bill BensleyThai Chef

Associations


FAI-FAH Pradipat designed by Bill Bensley

Art and Life skill curriculum with cooking classes

FAI-FAH | The Youth Centers



FAI-FAH Prachautisdesigned by

Stephen Pimbley, SPARCH

Art and life skill curriculum with industrial design focus


FAI-FAH Chandesigned by

Kelly Wheatley, LUMP

Art and life skill curriculum with fashion design focus



FAI-FAH Centers

FAI-FAH Chan

• 15 communities in Yannawa District

– 2,500 household

• Number of students

– 157 regular students

– 150 library members

FAI-FAH Prachautis

•17 communities in Tungkru district

– 5,000 households

– 957 target youths

•Number of students

‒ 194 regular students

‒ 361library members

FAI-FAH Chan

FAI-FAH Pradiphat

FAI-FAH Prachautis

Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through both regular programs and community development activities

FAI-FAH Pradiphat

• 16 communities in Phyathai District

– 680 households from Tawalsak

community

• Number of students

– 250 regular students

– 83 library members


FAI-FAH in a BOX

Contributing to communities through TMB branches nationwide


FAI-FAH In-a-BOX 2012


What’s in it for me?


“Why not?” attitude?

• Strategy • Open communications• Creativity/ ideation • Engagement • Team work• End-to-end planning• Logistics / details • Working with budgets • Practical implementation

Make THE Difference training Skill sets that help organisational and community

development

Make THE Difference Culture


Inspirational platform to Make THE Difference

FAI-FAH

Children VolunteersArts

Sustainable Macro Project

Change agent • Hands & Legs• Thought volunteers • Big Buddy

• Challenge status quo• Develop leadership • Take Big Buddy role

Make THE Difference training to employees

Change community

Catalyst


Leverage competencies and enhance new skill sets

Team building that benefits:

• Individual• Organisation• Community


Make THE Difference culture

Achieve Make THE Difference culture


Achieve Make THE Difference culture

Ultimately strengthens organisation


EMPOWERED Communities


Thank you


[email protected], March 22, 2013

Everything you know about CSR is wrong

Education

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