Everyone's Kids, Everyone GivesWebinar

everyoneskids.org

Our Mission

Razoo is crowdfunding for causes. Named for an Australian coin of little value on

its own, until combined with many, Razoo powers small acts of giving that together

change the world.

Overview

Background

Registration

Page Setup

Background

What is Everyone's Kids, Everyone Gives?

Our Story

Event Date - September 16, 2014

Born one year earlier at TED Conference

Presented by a coalition of nonprofits and

forprofits

Goals

Mobilize hundreds of nonprofits, individual

fundraisers, and donors in 24 hours

Raise awareness through national PSA

Bolster ongoing efforts to fight child sex

trafficking in U.S.

What is Razoo?

Giving Day Facts

Razoo is the national leader in million-dollar Giving DaysLongest running, most tested platform$200M+ donations processed 1.2M nonprofits listed

Giving Day Facts

24-hour customer support for Giving DaysLowest rates: 4.9% per donation; no extra fees Hosting 25 Giving Days this season, including Everyone's Kids

Giving Day Results

Valley Gives

$2M; 20K donations

LoveUT GiveUT

$1.1M; 15K

donations

Milwaukee

Match Day

$3M; 9K donations

Registration

Rules

Is My Nonprofit Elligible?

Must be 501c3 nonprofit in good standing with IRS

Must create a project that directly contributes to fighting child sex trafficking in U.S.

Can have operlapping mission (i.e. women's shelters, educational programs, domestic violence prevention,etc.) or work entirely on the issue

What About Individuals?

Individuals are encouraged to create fundraising pages on behalf of a nonprofit

Must be on behalf of a project that directly contributes to anti-child sex trafficking in U.S.

Funds raised will be sent to nonprofit directly; no disbursments to individuals

How Do I Register?

Everyoneskids.org

Click 'Register'

Complete the formEmail confirmation sent within 2-3 business days

That's it!

Page Setup

Create Your Page

Use Cause Setup Box

'Tell Your Story'

Include suggested donation amounts

Upload videos, images w/captions

Use Cause Setup Box

Create a thank you message and video

Display any event-specific matching grants

Use 'Share' tab to post to social media

Tell Your Story

What's your project's mission? How do you carry it out? What are the results?

Use 'Edit' tab to write your full description

Click green 'Save' button

Suggested Donations

What impact will a donor's gift make?

Highlight the value of a donor's investment in your project

Set clear financial goals

Images and Videos

Select a thumbnail image

Use captions to create an engaging story

Upload videos from YouTube or Vimeo only

Images are powerful

Thank Your Donors

Thank donors 2x > ask for donations

Engage donors with a thoughtful note; emailed with donor's tax receipt

Upload thank you video for special touch

Share Your Page

Use 'Share' tab to promote your page on social media

Encourage social shares

Use QR codes at live events

Manage Donations

We email you each time a donation is processedView donor information on 'Donations' tab; download report to Excel Donations released to nonprofits on: 10th of month (checks mailed); 10th and 25th (direct deposit)

Display a Matching Grant

Match does not need to be completed on Razoo

Orange X2 match icon appears on your page and in search results

Tracks progress as donors give

Wrapping Up

Online Fundraising Tips

Have clear goals and make clear asks

Use quality images and videos

Map out an Editorial Calendar to organize

outreach

Engage loyal supporters as fundraisers

Be creative and think out-of-the-box

Host a live event in your community on Sept

16th

Resources

Nonprofit Toolkit: everyonegives.org

YouTube.com/RazooGivingsupport.razoo.com

Questions?support@razoo.com+202.800.1618