Everyone is doing Re-targeting Wrong

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Everyone Is Doing Re- targeting Wrong

Transcript of Everyone is doing Re-targeting Wrong

Page 1: Everyone is doing Re-targeting Wrong

Everyone Is Doing Re-targeting Wrong

Page 2: Everyone is doing Re-targeting Wrong

The Wrong Way To Do Re-targeting

Dropping pixels on EVERYBODY Sales may not cover ad cost

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The Right Way To Do Re-targeting

Re-targeting Browser tags visitor with a “cookie” A piece of code that anonymously tracks their

online activity “Bounce Rate”

The amount of people who land on your site and immediately leave because they weren't interested

60%-80% is a common bounce rate How does this relate to re-targeting?

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The Right Way To Do Re-targeting

If 78% of visitors leave, then 78% of ad spend is wasted

If you stop re-targeting those who bounce then you'll stop wasting money on those not interested

Solution: “Hide” the cookie tag until 45 seconds and then tag

visitors This allows bouncers time to leave and only re-

targets those who stay

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How To Get The “Cookie Hider” Code

Code Delay Free software Works will all types of code http://codedelay.com