Everyone is doing Re-targeting Wrong
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Transcript of Everyone is doing Re-targeting Wrong
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Everyone Is Doing Re-targeting Wrong
![Page 2: Everyone is doing Re-targeting Wrong](https://reader036.fdocuments.in/reader036/viewer/2022083101/58999c3b1a28ab30328b8911/html5/thumbnails/2.jpg)
The Wrong Way To Do Re-targeting
Dropping pixels on EVERYBODY Sales may not cover ad cost
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The Right Way To Do Re-targeting
Re-targeting Browser tags visitor with a “cookie” A piece of code that anonymously tracks their
online activity “Bounce Rate”
The amount of people who land on your site and immediately leave because they weren't interested
60%-80% is a common bounce rate How does this relate to re-targeting?
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The Right Way To Do Re-targeting
If 78% of visitors leave, then 78% of ad spend is wasted
If you stop re-targeting those who bounce then you'll stop wasting money on those not interested
Solution: “Hide” the cookie tag until 45 seconds and then tag
visitors This allows bouncers time to leave and only re-
targets those who stay
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How To Get The “Cookie Hider” Code
Code Delay Free software Works will all types of code http://codedelay.com