Everybody needs an expert · Everybody needs an expert ... Demographic Bespoke Training 40 –60...
Transcript of Everybody needs an expert · Everybody needs an expert ... Demographic Bespoke Training 40 –60...
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Everybody needs an expertMatt Roberts
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ACSM Key TrendsStrength Training WearablesExpert Guidance Small Group Training
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Demographic Bespoke Training
40 – 60 market
- Highest spending power- Most loyal- Available time- Morality fear!
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Personal relationships create adherence
• Using data, not just taking data• Listening & fine tuning on a day to
day basis• Going the extra mile on soft skills• Providing value for the extra price• Highly trained experts who have
experience
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Bespoke RetreatsLime Wood HotelAnanda in the HimalayasThe Langley
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Adherence is price linkedLowest level of loyalty is at the lowest price point.
- Fitness First turnover more than 2/3 of it’s members- MRPT less than 1/3
Delivering high service allows higher pricing at any level
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Giving a client a vision
• What do you want to be?• What could you be?• What are you now?• What is stopping you?• What is the road map to success?