Don't live a little, live aDon't live a little, live alotto lotto teekayfourtwotwo teekayfourtwotwo 1:51:10, Fri Sep 7, 20121:51:10, Fri Sep 7, 2012

Defect-free softwareDefect-free softwaredoes not exist.does not exist.

——Wietse VenemaWietse Venema

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Only a fool tests the depth of the water with bothOnly a fool tests the depth of the water with bothfeet.feet.

Better to tweet 'new track from xyz made me crash myBetter to tweet 'new track from xyz made me crash myVespa' than to use some premade PR message!Vespa' than to use some premade PR message!The Internet has completely changed this or rather, it isThe Internet has completely changed this or rather, it ischanging this.changing this.In the 20th Century, what was viral was mostly the flu.In the 20th Century, what was viral was mostly the flu.Connecting information to context has been one of theConnecting information to context has been one of thegreat challenges of designers who work with Artificialgreat challenges of designers who work with ArtificialIntelligence.Intelligence.

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Don't approach a goat from the front, a horse fromDon't approach a goat from the front, a horse fromthe back, or a fool from any side.the back, or a fool from any side.

Aggregate vertical mindshareAggregate vertical mindshare

No one knows what it is to be human any more thanNo one knows what it is to be human any more thanyou.you.

But what would happen if we properly embraced theBut what would happen if we properly embraced theNew Aesthetic as a topic for network culture?New Aesthetic as a topic for network culture?Offer special deals and real value to your followers butOffer special deals and real value to your followers butdon't pitch.don't pitch.No one knows, but there's been little good news in theseNo one knows, but there's been little good news in theseareas for Hollywood.areas for Hollywood.Informationalism, Networks, And The Network Society: AInformationalism, Networks, And The Network Society: ATheoretical Blueprint".Theoretical Blueprint".

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You affect the worldYou affect the worldby what you browse.by what you browse.

——Tim Berners-LeeTim Berners-Lee

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You are not great just because you say you are.You are not great just because you say you are.

Is the 'future of business' really selling more of less?Is the 'future of business' really selling more of less?Buying Attention' has always been the basic premise ofBuying Attention' has always been the basic premise ofadvertising, marketingadvertising, marketingRemember when we had those impressive RolodexesRemember when we had those impressive Rolodexeson our desks, with thousands of business cards inon our desks, with thousands of business cards inthem?them?This definition is often based on the context withinThis definition is often based on the context withinthrough which the word is employed.through which the word is employed.

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In conclusionIn conclusionEmpower dynamic deliverablesEmpower dynamic deliverablesIncentivize Cluetrain experiencesIncentivize Cluetrain experiencesE-enable e-business blogospheresE-enable e-business blogospheresand remember: The lion leaps from strength to strengthand remember: The lion leaps from strength to strength

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@TeeKayFour21@TeeKayFour21

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Julia Manzerova, antonychammond, fabola,Julia Manzerova, antonychammond, fabola,

klaw247, miuenski, silverfutureklaw247, miuenski, silverfuture

CreditsCreditsThis presentation is licensed by teekayfourtwotwo This presentation is licensed by teekayfourtwotwo http://teekayfourtwotwo.weavrs.info/http://teekayfourtwotwo.weavrs.info/ using Creative using Creative

Commons V3 BY-SA-NCCommons V3 BY-SA-NC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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