A Playbook For Helping Founders Build Innovations Into Enterprises!

“Every new business is not a startup, and a startup is not a smaller version of a bigger company!

”

TM

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Startup Founders - unlike small business owners or entrepreneurs building convention-al enterprises, should focus more importantly on building a growth-oriented enterprise which has the potential for achieving higher revenue growth with lower fixed and operating costs, compared to already existing business models in their target markets/sectors.

What is Entrepreneurship?Building an enterprise that creates value for customers, generates revenue through sales, is able to self-sustain and grow profitably, and in that process delivers impact, brings about change, provides jobs, distributes wealth, and hopefully outlasts the lifetime of the entrepre-neur - the enterprise founder, builder and leader.

“Entrepreneurship is neither a Science nor an art, it is a practice

-Peter Drucker”

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Startup Founders:VISION an enterprise with a higher potential for growth and impact;

LAUNCH a compelling value proposition to significantly large market;

DESIGN a business model that is profitable and can achieve high-growth;

EXPLORE proof for the higher potential in the smallest size/scale of business;

OPERATE a business plan to achieve proof with a viable business with the lowest cash and in the least time;

GROW revenues rapidly to achieve market leadership;

VISION | LAUNCH | DESIGN | EXPLORE | OPERATE | GROW

How do we empower startup founders (innovators) with the skills and competencies to bring their vision for innovation and change to reality?

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STARTegies [Strategies for Founders] is a 6-month managed incubation program from FORGE to help early-stage founders fast-track building their innovative ideas into high growth enterprises.

» Offer startup & business mentoring services» Integrate skills & competencies development with co-working, community & networking» Support with technology, prototyping, and domain expertise» Create stronger linkages with the people and partners that combine and collaborate to make founders successful

STRATEGIES FOR FOUNDERS

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Ambition to summit Mt. Everest [potential], becomes real only by getting to the Basecamp [proof]

“

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A STARTUP FOUNDER has tobuild [proof] for the [potential] to become a high-growth Enterprise!

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Building the proof is a process of validation;We call this proof every startup’s Minimum Viable Business (MVB) milestone.

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A FRAMEWORK FOR BUILDING HIGH-GROWTH ENTERPRISES

MINIMUM VIABLE BUSINESS

www.forgeforward.in/mvb

“

Outstanding value for money!

Highlyrecommended!

Intense &

rigorous!

Crisp & clear insights, gave us an investor's perspective and enough ammunitions

awesome!It was a great learning experience

and opened my eyes to things that I have ignored!

Enlightening & motivatingbrings out the best in an entrepreneur!

Creativelydestroying all the assumptions!

“

Many nirvana moments!

Sudden burst of clarity.

Brilliant!

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Building [proof] of [potential] is a process of validation - validation of the willingness-to-pay for the value proposition offered to a significantly large number of customers [Proof-of-Product];

- validation of the viability of the operating model and revenue model through achieving consistent and predictable revenues [Proof-of-Business];

- validation of the readiness of the business model to rapidly grow revenues with the lower rate of costs thereby becoming attractive for venture funding [Proof-of-Scale];

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How to build PROOF-OF-PRODUCT?

MINIMUM CRITICAL PROBLEM

FIRST TARGET CUSTOMER

MINIMUM VIABLE PRODUCT

Is solving this problem delivering measurable value (socioeconomic) tothe largest number of beneficiaries (different customer types)?

Is your target customer (among every differentcustomer type) the most willing and capable to solve this minimum critical problem?

Is your solution to the problem unique and also useful, usable, and valuable to the customer?

1 2 3

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Can you leverage existing capacities of multiple providers in creating value for target segments?

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How to buildPROOF-OF-BUSINESS?

MAXIMUM VALUE TO PARTNERS (ECOSYSTEM)

Is your customer acquisition & sales strategy achieving predictable revenues with consistent growth?

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REPEATABLE ACQUISITION, SALES & REVENUES

Are Revenues in excess of direct costs with a path towards achieving operating break-even?

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LOWEST CACPOSITIVE GMS

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How to buildPROOF-OF-SCALE?

Are you creating a market much bigger than the existing market in the organised sector?

Are you building multiple revenue sources beyond increasing Customer LTV of your primary customer?

Is tech leveraged & multiplied by business ops to build a platform connecting multiple providers & beneficiaries?

Does the business model have higher GMs coupled with relatively lower fixed & operating costs when compared with existing competitors?

7 BIG TARGET

MARKET8 MULTIPLE

REVENUE SOURCES

9 NETWORKED

BUSINESS ECOSYSTEM

10 INCREASING GROSS MARGINS

CIIE - IIM Ahmedabad 15

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MARKET

PRODUCT

Product-Market Fit

IP ExplorationValue PropositionDesign & Validation

Target Marketing &Revenue Planning

HardwareManufacturing

Tech Stack

12 fundamental elements of enterprise creation

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Pitch Training

Business OperationsCustomer Acquisition &Sales

Financial / InvestmentPlanning [Fund Raising]

Business ModelDesign & Validation

Growth Strategies

nagarajan

"Vish clearly understood our product focus, target market, challenges involved and the competitive players in the same IoT solutions market. He has given my team and me suggestions also whilst motivating us for B2B expansion, we now aspire to become the leading player. We were blown away by his pragmatic succinct approach towards entrepreneurship and his thoughts about creating an emotional bond with the product buyers were amazing. He would connect us with his large industry contacts, that would help us in accelerating our business. By and large, the mentoring session was extremely useful and has directed us to a clear path of progress with quantified milestones."

managing director | wimera systems pvt ltd

sachin dubey

"The MVB BootCamp made me see the broader picture as a Startup Entrepreneur and helped me build an investable Startup. I learnt the art of pitching to investors showing them what they really wanted. Also, I specifically loved the Unit Economics and Business Model sessions. As founders of a diagnostics startup we face a lot of regulatory and IP related challenges and many of those doubts were cleared during the BootCamp."

founder, module innovations (pune)WINNER USF START HEALTH COMPETITION 2016

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"USF recently partnered with FORGE to lead our StartHealth competition semi-finalists through the MVB Bootcamp. We found that there was a significant difference in the participants at the beginning of the bootcamp versus when they finished. From an investor's perspective, I'd highly recommend the bootcamp for early-stage startups in order to get them on the right path towards success."

ravi bhogu

"My biggest takeaway from the BootCamp was the session on Problem Validation & Customer discovery. We looked at our customers from a whole different viewpoint and discovered two important sales channels during the processwhich were overlooked earlier. The session on Disruptive Innovation was awesome."

founder | monitra (hyderabad)HEALTHCARE ENTREPRENEUR, RECIPIENT OF BIOTECH IGNITION GRANT, T-HUB INCUBATEEM

alex prather, program leadunitus seed fund (bangalore)

PROGRAM LEAD, SPEED2SEED & VENTURE BASECAMP

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COACHES FOR FOUNDERS

» Launching STARTegists, the pool of Coaches for Founders, each of them come with the mastery of the tools & techniques that enhance the odds of success of enterprise creation and growth.

» STARTegists is more than just a list of people, their profiles, and the process of coaching.

» It is a program to bring together a band of coaches for founders, build a collaborative community among them, and to identify, coach and create a pipeline of more STARTegists.

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» Although mentoring has its role and is much

needed for highly specific interventions, what is

also needed is the playbook for everyday

practice of entrepreneurship. The need for a

coach then is only obvious.

» MVB (Minimum Viable Business) is that

playbook. That which sets up a common

language between the coach and the player

(founder), an approach to everyday practice to

use the tools and techniques effectively in

achieving outcomes that matter, and which adds

rigour and rationale to the process.

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» The only thing that matters is if the playbook can be put to work by the players on their own! There is no one-size-fits-all playbook, and each coach brings a different approach, a set of tools and techniques that suits their process of coaching, and their style of player engagement.

» Mentors guide a player to win in a specific match! Coaches make a player better everyday! Coaches for founders, meet more often, diagnose their progress regularly, understand their strengths and gaps dispassionately, and ensure that founders build their skills continuously so as to move the performance needle steadily, sustainably, and safely.

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CONSULTING & ADVISORY

ECOSYSTEM CONNECT

ACCELERATION

MILESTONES REVIEW

10%

20%

40%

RAPID PROTOTYPINGINFRASTRUCTURE & SERVICES

CO-WORKING SERVICES‘MINIMUM VIABLE BUSINESS(MVB)’ WEBINAR PRIMER

& MASTERCLASS

STRATEGIES FOR FOUNDERS

COACHES FOR FOUNDERS

www.forgeforward.in/startegies

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Services In-Residence Visitation

Co-working 1 seat -

Mentoring 2 hours/month 4 hours/month

In-ResidenceThis model is an in-house incubation program for early-stage startup founders. Having everyone working out of the same space to push them to be better and we are indeed certain that startups learn more when they work alongside. "Many founders have said that working with peers is the best part in FORGE."

VisitationThis model has been designed for startup founders who wish to access our services and resources remotely while continuing to operate from their home city on account of geographic advantages or constraints.

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Price

3 Months - ₹ 35,000 [Installments]

6 Months - ₹ 60,000 [Full payment]

HWHackLicense

Hack a day - ₹ 650 + 18% GST

Hack a month - ₹ 8000 + 18% GST

In-Residence VisitationBenefits

Mentors

Corporate/Investor Connects

Workshop Waivers

14/6 Co-working access

24/7 Lab access

Service Providers

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1200+ Startup Founders

BANGALORECHENNAICOCHINCOIMBATOREAHMEDABADHYDERABAD

MYSOREMADURAIMUMBAINEW DELHILUCKNOWJAIPUR

CHANDIGARHERODETRIVANDRUMINDOREPUNEKOLKATA

30

BootCamps

75 Partners

50 Seminars

15 Locations

75 Mentors

25 Cities

CITIES

2 YEAR

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IDEA PROTOTYPE PRODUCT BUSINESS

INNOVATION

ACCELERATOR

IDEAS TO

ENTERPRISES

INNOVATION6-9 MONTHS PROTOTYPING PROGRAM

PROTOTYPING GRANT [RS.2-5 LAKHS]COMPREHENSIVE PROTOTYPING COURSE

ACCESS TO H/W, AIOT, 3D & COMPUTING LABS

INCUBATION3-6 MONTHS INCUBATION PROGRAM

STIPEND OF RS. 30,000 P.MACCESS TO H/W, IOT, 3D & COMPUTING LABS

ACCESS TO MENTORS & EARLY-ADOPTERS

ACCELERATION3-6 MONTHS ACCELERATOR PROGRAM

ENTRY: SEED CAPITAL(CD) RS. 5 LAKHS

EXIT: SEED CAPITAL(EQUITY) > RS. 20 LAKHS

IDEA PROTOTYPE PRODUCT BUSINESS

INNOVATION

ACCELERATOR

IDEAS TO

ENTERPRISES

ACTIVATION3-6 MONTHS PROTOTYPING PROGRAM

PROTOTYPING GRANT (RS.10 LAKHS)COMPREHENSIVE PROTOTYPING COURSE

ACCESS TO H/W, IOT, 3D & COMPUTING LABS

INCUBATION3-6 MONTHS INCUBATION PROGRAM

STARTUP GRANT [RS. 2 - 10 LAKHS]ACCESS TO H/W, AIOT, 3D & COMPUTING LABS

ACCESS TO MENTORS & EARLY-ADOPTERS

ACCELERATION3-6 MONTHS ACCELERATOR PROGRAM

ENTRY: SEED CAPITAL(CD) RS. 5 LAKHS

EXIT: SEED CAPITAL(EQUITY) > RS. 20 LAKHS

IDEA PROTOTYPE PRODUCT BUSINESS

INNOVATION

ACCELERATOR

IDEAS TO

ENTERPRISES

ACTIVATION3-6 MONTHS PROTOTYPING PROGRAM

PROTOTYPING GRANT (RS.10 LAKHS)COMPREHENSIVE PROTOTYPING COURSE

ACCESS TO H/W, IOT, 3D & COMPUTING LABS

INCUBATION3-6 MONTHS INCUBATION PROGRAM

STIPEND OF RS. 30,000 P.MACCESS TO H/W, IOT, 3D & COMPUTING LABS

ACCESS TO MENTORS & EARLY-ADOPTERS

INVESTMENT3-6 MONTHS ACCELERATOR PROGRAM

ENTRY: SEED CAPITAL(CD) RS. 5 LAKHS

EXIT: SEED CAPITAL(EQUITY) > RS. 20 LAKHS

IDEA PROTOTYPE PRODUCT BUSINESS

INNOVATION

ACCELERATOR

IDEAS TO

ENTERPRISES

www.forgeforward.infacebook.com/FORGEAccelerator twitter.com/FORGE_FORCE info@forgeforward.in

360D INCUBATION ENTERPRISE