Evernote ob presentation
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Final for Organization Behavior. We presented how companies adapt to growth, my section was about Evernote. They have chosen to deal with growth by creating a company with no exit strategy and are willing to take a purchase offer and convert that into a valuation that gives them money.
Transcript of Evernote ob presentation
![Page 1: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/1.jpg)
![Page 2: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/2.jpg)
![Page 3: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/3.jpg)
![Page 4: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/4.jpg)
Evernote history
![Page 5: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/5.jpg)
![Page 6: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/6.jpg)
Business Model
• Freemium/Premium
![Page 7: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/7.jpg)
![Page 8: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/8.jpg)
Revenue Model
• premium users pay $45 per year
![Page 9: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/9.jpg)
Users
• end of 2009 - 2,000,000 users
• end of June 2012 34,000,000 users
• 1,400,000 premium users
![Page 10: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/10.jpg)
Revenue & Funding
• approximately $63,000,000 in annual revenue
• end of November 2012 $85,000,000 funding
![Page 11: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/11.jpg)
Leadership
![Page 12: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/12.jpg)
• create a company that will last 100 years
• 2 core values
Leadership cont.
![Page 13: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/13.jpg)
• Build things that we love
• No exit strategy
Leadership cont.
![Page 14: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/14.jpg)
![Page 15: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/15.jpg)
Transformational Leader
• merge two companies
• core values
![Page 16: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/16.jpg)
2013
• competition from Google
![Page 17: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/17.jpg)
![Page 18: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/18.jpg)
Google Keep
• mimics functionality of Evernote
Imported Author
1 - notes2 - photos3 - voice memo4 - list creationGoogle attempted a purchase of Evernote but not successfulYou
![Page 19: Evernote ob presentation](https://reader034.fdocuments.in/reader034/viewer/2022052315/55626b1ed8b42aed7d8b5378/html5/thumbnails/19.jpg)