Everest Integration b
-
Upload
david-wolfe -
Category
Documents
-
view
18 -
download
0
description
Transcript of Everest Integration b
Everest Use-Cases & Integration Approach
2011
• Today Overview of BuyWithMe & Everest Systems and Key Use-Cases
• Integration Target Combined System &
Plan
• Tomorrow Overview of Key Use-Cases
Today
Today > BuyWithMe > Architecture & Actors
consumer merchant payment processor partner
Consumer web app Merchant/Admin web app
API
Consumer mobile apps Public API
User Services Payment, Voucher, & Redemption Processing
Deal Services Merchandizing & Personalization Services
Merchant Services Notification & Utility Services
Today > BuyWithMe > Use-Cases > Consumer
consumer merchant
Discovers deal
Participates in group buy
Retrieves voucher Redeems
Merchandized deal delivered
through notification or
app
Payment authorized &
cc stored
Deal activated & payments
captured
payment processor
Voucher’s activated for
print or mobile access
redemption processed [mobile or
bulk process]
consumer consumer
BuyWithMe Systems
Today > BuyWithMe > Use-Cases > Merchant
merchant
Signs-up Co-creates deal Deal runs Retrieves $$
& statistics
Merchant identity & attributes
stored
Deal created & editorial and image
assets stored
Deal inserted into
production schedule
Deal merchandized to consumers
& vouchers sold
Campaign stats in
merchant portal. Check
sent
consumer
BuyWithMe Systems
Deal is scheduled
merchant merchant merchant
ADD REDEMPTION STEP POST “DEAL RUNS”
Today > BuyWithMe > Actors > Consumers
Key Benefits Key Risks/Liabilities
New experiences Printed voucher
Local experiences Deals not always relevant
Discounted Too many emails already
Easy to share and take advantage with friends
Pre-payment required
Discovery experience Passive [not searching] Active or intent- driven [searching]
User – Anonymous [unknown]
User – Identified [segment known, behavior
known]
Today > BuyWithMe > Actors > Merchants
Key Benefits Key Risks/Liabilities
Acquire new customers Management of multiple paper vouchers
Ultimate performance based advertising model (only pay if they transact)
Cant track repeat behavior of new customers. Questionable ROI
Move distressed inventory Some customers discount hunters
Build brand awareness with local community
Cant manage flow & timing of new customers
Increase up-front cash flows Potentially cant maintain positive margins with discounts
Leverage social networks for promotion
Potential to cannibalize existing users
Today > BuyWithMe > Cash-Flow
Discovery Consideration Fulfillmentco
nsum
erm
erch
ant
buyw
ithm
e
Discover Participate
Activate Deal
Claim Voucher
Accept at POS
Provision Service
Remit Merchant
CashConsumer’s cc debited
Merchant is sent a check. Happens in parallel with service fulfillment
BuyWithMe generates commission
1- 7 days 1 - 90 days
Purchase life-cycle
Redeem at POS
Offer Deal
Purchase Deal
Redemp-tion
Match & value
creation
Deal life-cycle
Acquire•Ads, Social, Branding
Convert• Web site, deal presentation
Retain• email, loyalty programs
BuyWithMe > Key Activities & Value Flow
Acquire• Merchandising, Boost Your Biz
Convert• Sales, Editorial
Retain•Account Management
Consumer life-cycle
Merchant life-cycle
- New merchant discovery - Positive experience
- New customers- Better inventory management- New business
Revenues
Consumer/viral referrals
Merchant referrals
Marketing Cost
Sales Cost
Production Cost
Today > Everest > Architecture & Actors
consumer merchant payment processors
via GRS
partner
Deal Finder / Mall PP importers / exporters / billingMerchant Connect Deals API / White
Label
Member Services Rewards Processing (transactions, rewards, & ACH billing) Component
Deal Services Secure Credit Card Storage & Fraud Detection
Merchant Services A/B Testing & Content Management
Affiliate Services Notification Services
FirstData viaCartera
Moneris First ACH
Today > Everest > Use-Cases > Consumer
consumer merchant
Enrolls & links card
Discovers deal Cash back
User cc [linked card]
& identity stored
deal delivered through location-
based notification or
web app
Transaction captured
through PP importers
GRS or Cartera
Merchant charged
through ACH biller
User credit processed via
Rewards exporter
consumer
Everest Systems
Shops with linked card Charged
consumer & merchant consumer
MonerisFirst ACH
Today > Everest > Use-Cases > Merchant
merchant
Signs-up Deal created & published
Merchant identity, mid, & attributes
stored
Deal created & published
Everest Systems
merchantmerchant
Deal transactions
captured through PP importers
GRS or Cartera
Merchant charged
through ACH biller per
transaction
Consumer shops with linked card
Charged per action
consumer & merchant
First ACH
Today > Everest > Actors > Consumers
Key Benefits Key Risks/Liabilities
Ongoing relevant discounts Smaller discounts
Local discovery Deals not always relevant
Convenient & automatic Deal discovery sometimes difficult
No up-front payment Have to wait for cash-back
Discovery experience Passive [not searching] Active or intent- driven [searching]
User – Anonymous [unknown]
User – Identified [segment known, behavior
known]
Today > Everest > Actors > Merchants
Key Benefits Key Risks/Liabilities
Retain customers Multiple rewards programs create channel conflict
Win back dormant customers Consumers cant easily discover deals
Increase share of wallet for loyal customers
Reward’s provided not significant enough to drive engagement
No POS integration Cash based consumers
Pay only on performance Consumer doesn’t realize he/she is getting reward
Business analytics
Today > Everest > Cash-Flow
Discovery Consideration Fulfillmentco
nsum
erm
erch
ant
Eve
rest
Discover Linked card purchase
Charge merchant
Linked card transaction
Provision Service
Credit consumer
Cash
Commission Fee debited from Merchant via ACH
Consumer’s linked card credited when a threshold (~ 10$) met
Everest generates commission
< 1 day 2-3 days
Purchase life-cycle
2 - 30 days
Register linked card
Offer Deal
Purchase at POS
Match & value
creation
Deal life-cycle
Acquire•Ads, Social, Branding
Convert• Web site, local notifications
Retain• email, local notifications
Everest > Key Activities & Value Flow
Acquire• Merchandising, Boost Your Biz
Convert• Sales, Editorial
Retain•Account Management
Consumer life-cycle
Merchant life-cycle
- ongoing value with merchant
- No vouchers needed
- Repeat customers- Win back- Targeted retention
Revenues
Consumer/viral referrals
Merchant referrals
Marketing Cost
Sales Cost
Production Cost [small]
Integration
Integration > System Overview
< entity creation & data flow>
Integration > Key Data Flows
< articulate & identify applications that support key interactions>
Integration > Key Interface Points
< plan>
Integration > Platform Integration Plan
< plan>
Integration > Productization Plan
Tomorrow
< use-case discovery & purchase register card>
Tomorrow > Consumer > Daily Deal
< collar diagram discovery & purchase register card>
Tomorrow > Consumer > Daily Deal
< use-case discovery & purchase define types [winback, retention, event triggered]>
Tomorrow > Consumer > Loyalty Deal
< collar diagram discovery & purchase>
Tomorrow > Consumer > Loyalty Deal
< use-case discovery & purchase define types [claimed, option]>
Tomorrow > Consumer > “Other” Deal
< collar diagram discovery & purchase register card>
Tomorrow > Consumer > “Other” Deal
< use cases ach sign-up self-service vs. assisted>
Tomorrow > Merchant || Admin > Sign-up
< collar ach self-service vs. assisted>
Tomorrow > Merchant || Admin > Sign-up
< use cases self-service vs. assisted deal type determination deal config brand asset>
Tomorrow > Merchant || Admin > Deal Creation
< collar self-service vs. assisted deal type determination deal config brand asset>
Tomorrow > Merchant || Admin > Deal Creation
< use cases per campaign demographics purchase behavior (loyalty, recency) value per customer>
Tomorrow > Merchant > Get Campaign Perform
< collar per campaign demographics purchase behavior (loyalty, recency) value per customer>
Tomorrow > Merchant > Get Campaign Perform
< use cases deal scheduling merchant management user management>
Tomorrow > Admin
< collar deal scheduling merchant management user management>
Tomorrow > Admin