Comparative Analysis of Various Consumer / Secondary Promos / In Shop Activities / Any

Other Promotional Activity Carried Out By Other Lead Brands in Varanasi

AMARESH KUMAR PANDEY

PGD11009

SECTION-A

Summer Training Presentation

on

BRIEF PROFILE OF THE COMPANY

• Eveready Industries India Ltd is the leading FMCG company

• It possesses expertise in manufacturing , marketing and distributing a diverse range of products to the entire length & breadth of the country.

OBJECTIVES• To study of promotion activities on retail outlets.

• To study of display of the product.

• To identify offer on the product.

• To study about the display of outlets.

HISTORY Eveready Industry India ltd.(EIIL) (formerly known as Union

Carbide India, Limited) is the flagship company of the B.M.Khitan Group. EIIL started its operation in India in the year 1905. The first dry cell batteries were imported from USA and sold in the major cities of the country. These batteries were primarily in imported torches.

In 1939, the country setup is first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. to boost up the market for batteries, it was logical for the company to setup a torch manufacturing plant.

COMPANY PROFILE• EVEREADY INDUSTRIES INDIA LTD (EIIL) started its operation in India in the

year 1905. • The first dry cell batteries were imported from USA and sold in the major

cities of the country. • These batteries were primarily used in imported torches. The value of the

first consignment, nearly a hundred years ago, was less than Rs 500. • Today, EIIL has a turnover of more than Rs 900crore and has a diverse

product portfolio ranging from carbon zinc batteries, alkaline batteries, flashlights and rechargeable, packet tea under the Greendale brand and bulk tea.

PRODUCT PROFILE

• Playing the role of a future technology leader, Eveready not only markets rechargeable batteries and chargers but is also the sole Indian player in the organized segment.

• ‘Eveready Recharge’ AA NiCd and AAA NiMh batteries can be recharged up to a thousand times and therefore result in huge savings!

Flashlights• Brass Torches: Jeevan Sathi brass torchlight has been a reliable, durable

and repairable, making it a must-have evening companion especially in the villages.

• It is one of the most trusted brands in rural India across all product categories.

• Aluminum & Plastic Torches: – These torches have strong durable bodies, slide

switches for easy handling and come in a wide range of models and colors.

ZINC BATTERIES

• Eveready is the world’s third largest producer of carbon zinc batteries, selling close to1 billion primary batteries every year.

• Everyday carbon zinc batteries dominate the Indian market and are available in all standard sizes and technology types.

Hierarchy in the sales:

Branch Manager

AREA SALES MANAGER

SALES OFFICER

S.R/RTSM/VSM

S.R/RTSM/VSM

S.R/RTSM/VSM

Supply chain:

FACTORY - I FACTORY - II

CARRY & FORWARD

DISTRIBUTOR -

IRETAILOR -I

CONSUMER

DISTRIBUTOR -

IIRETAILOR - II

CONSUMER

DISTRIBUTOR -

IIIRETAILOR - III

CONSUMER

Manufacturing locations

Research methodology

The data for the study is collected from two sources

• Primary data • Secondary data Primary data is collected through a

questionnaire from the customersSecondary data is collected from internet and

newspapers

Sampling design: The size of the sample is 106 and the

technique used to collect the data is random sampling technique

Limitation of the study: The study is limited to Varanasi city.

.

DATA ANALYSIS

REMARK ON CONSUMER OFFEROffer on product 97

None offer product 91

Remarks on Product DisplaySelf display 112

Window display 23

No display 53

self window no display

112

23

53

REMARK ON DISPLAY OF PRODUCTremark on display

Gift settlement process for consumer

self provide 75

When consumer ask 13

1 20

10

20

30

40

50

60

70

80

0 0

75

13

Findings

There must be more sales promotion and advertising activities.

There is an imminent need of betterment of Customer Support Services of Retail store.

LIMITATIONS OF THE STUDY

• The busy schedule of the respondents hindered data collection method.

• There was less control over the responses of the respondents.

• A sample size of minimum amount may not give a proper reflection of the actual scenario.

Suggestions

• The credit period to the dependent retailer must be

extended.

• Product quality is much essential for urban citizens. So, price

should be less for rural and quality should be high for urban.

• To augment the sales, the company must extend the CREDIT

PERIOD and offer DISCOUNTS & GIFTS to the dealers.

Conclusion

• From this research, it can be concluded that the most influencing factor for opting Eveready is due to the unique qualities like – brand image – durability and – convenient

• By the changing lifestyle the consumption of the batteries are also increased

• Out of the brands available in batteries majority of the respondents prefer EVEREADY BATTERIES for its advantages

THANK YOU…..