Presentation on Eveready Rural marketing

(LED HOME LIGHT)

Introduction Products PortfolioBest uses of Eveready lamp Promotion phase(1st phase)Benefits of promotion Sales phases(2nd,3rd and 4th)Buying behavior factors that influenceSwot analysis Observation and suggestions

Table of content

Introduction

one of India’s most reputed FMCG companies.Eveready Industries India Ltd.; Flagship company of B. M. Khaitan group.Eveready started its operation in 1905.The group’s operation facilities located at Kolkata, Chennai, Hyderabad, Noida, Gurgaon and Navi Mumbai.Set up first battery manufacturing plant in Kolkata in 1939.Yearly Production Capacity1.5 billion batteriesStandard Certification (ISO 9000, ISO 14000)

Products Portfolio

Lighting Solution CFLsHalogen lampsGLS (General Lighting Service) Bulbs

Packet Tea

Mosquito RepellantsMosquito CoilsLiquid Vaporizer

Cont….Flashlights

Dig led TorchesDig led PlusRechargeable TorchesBrass TorchesAluminum Torches & Plastic Torches

BatteriesZinc Carbon BatteriesAlkaline BatteriesRechargeable Batteries

Digi LED Lamp

Eveready digi LED Lanterns – dynamic, novel, handy.

(The 21st century brings about the next revolutionary change in the history of illumination! )

Best uses of Eveready lamp

Rugged environmentThe work siteDo-it-yourself jobs at homeMilitary and law enforcement rolesHazardous conditionsCamping and hiking Hunting and fishing  General outdoor activitiesPlaytime

Promotion Phase(Pre sale Phase) Making awareness Demonstration of the productTo differentiate the productInfluence people to purchase the product Distribution of flyers and postersGet the customer feedback

Benefits of promotion Increase usageIncrease value in the organizationEducation of usersChange perception and building public relation

Sale Phase

Demonstration of the product and sale Meet with distributer and cheek the availability of the product Influence people for buying the product

Buying behavior factors that influence

Literacy levelOccupation Social and cultural factors Exposure to media Marketer’s efforts

Swot analysis

Brand imageFirst mover advantageVarious colors and price ranges Comparatively less expensive and GuaranteedSmoke free light No risk of fire Product innovation

Strength:-

Weakness:-

Costly Less light frequent problem with switch Unawareness of the product

Opportunity:-

Wide untapped market Marketing the product well will ensure higher revenue

Threats:- Competitors Rechargeable lamps Changes in consumers preference

Suggestions:-

Observation:-

Less awareness among the people Non availability of the product

More Promotion activities requires Price should be reduced Light should be more Battery should be reduced

Thank you

Presented by :- Amit Singh