Events up - LaunchBox Workshop 2014 - Future of retail
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Transcript of Events up - LaunchBox Workshop 2014 - Future of retail
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The future of retail experiences
and environments
March 24-27 2014, Ecole des Mines de Saint-Etienne,
FRANCE
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In 2020, WHAT WILL CHANGEIN THE RETAIL ENVIRONMENTS ?
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NOWADAYS, IN BIG CITIES …
o Lack of green space o Lacks of huge spaces for events ! Generally, events are outside of the center o We build more and more …
o Trends on using online shopping ! People go less to high streets o Pollution in cities
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HOW CAN WE MAKE THE CENTER MORE ATTRACTIVE TO BRING PEOPLE BACK ?
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Giuseppe Lo Cascio Kyung Mi Kong Jean Laporte Marion Neyrat Sawsen Bensalem
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Space
Way of shop
Environments
Function of shop
2014 2020
Single-purpose Multi-functional, transforming space
individual Interaction/experience
Advertising/electronic Nature/Sustainability
Money/shop Relax /enjoyment
City attraction Downtown City branding
Timeline
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- Big space underground - Pop-up roof
A pop-up space for temporary events and exhibitions
What is it ?
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During daytime / for sunny days The roof pops up
At night / for rainy days The roof is down to the ground level
Why a moving roof ?
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Day and Night Markets (food, clothes, luxury products)
Designers exhibitions and co-creations
Events and exhibitions
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Live Performances
Recruiting events
…
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Technical Aspects
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The roof
o It must withstand medium loads (plants, grass,
people, water) o It must be light
French pavilion at the Universal Exhibition in Seville (1992).
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The elevation system
o The supports have to hold up the roof o It has to be an up and
down moving system
Hydraulic jacks which activate cables
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Users
Customer target : 25-45 years old people Living in downtown
Name : Bill Age : 32 years old Single, active, wants to meet people
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Investors
GOVERNMENT : Encourage people to come
back to high streets
DEVELOPERS : Provide places to make money from the rent
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Services
For users :
For sellers :
o A mobile App providing the Events up building program
o Payment and booking online o Renting out equipment
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• Bring people back to high street • Use of existing green parks in the center • Providing green spaces -> Fresh air -> Good image of the city (environmental friendly) -> Healthy activities -> Good spirit of citizens • Dynamic city -> Diversity of retails -> The city constantly changes • Shop social meeting place for all generations
Benefits
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In the park of high streets