EVENTS DECK 2014

• Downtown Yonge BIA (DYBIA) is the steward of the Downtown Yonge neighbourhood in the heart of Toronto. Our role is to act as catalysts of positive change for our members, our community and our City.

• Located at one of the city’s busiest intersections,

Downtown Yonge is a vibrant and diverse neighbourhood offering the best of the city’s shopping, dining and entertainment

DYBIA

Downtown Yonge By the numbers

Young, ethnic singles in urban high-rises HHld Count: 36,467 HHld %: 37.58%

Young, lower-middle-class urban singles HHld Count: 16,378 HHld %: 16.88%

Younger, upscale urban trendsetters HHld Count: 16,206 HHld %: 16.70%

Downtown Yonge Lifestyles & Demographics

Occupation: White Collar & Service Sector Source: 2011 Environics Trade Report, full report available upon request

• Play The Parks • Fashion On Yonge • Illuminite • Ice, Wine & Dine • Kidzfest • Window Wonderland • Scotiabank Buskerfest

Events

Play the Parks

Weekly lunch hour programming at: - Trinity Square Park - College Park - McGill Granby Parkette on Yonge Street

Now in its 2nd year

Target Audience: Office tower employees and the general public

Activating unique urban spaces Runs for 10 weeks in the summer Foot traffic of over 20,000 in 2013

Play the Parks

Play the Parks

Programming focuses on healthy living and music

Play the Parks

Strongly supported by the Downtown Yonge community

Fashion On Yonge

Struts its stuff on September 3 at Trinity Square Park

Now in its 2nd year

A great opportunity to tap into the student population returning from their long summer break, and attract young urban professionals in the area

Fashion On Yonge

Previews the season’s hottest looks with a glamorous red carpet arrival and live DJ

Runway shows and on-site styling

Fashion On Yonge

Fashion On Yonge

Features an enticing array of retail and culinary offerings from the neighborhood

Illuminite

The tree-lighting extravaganza Yonge-Dundas Square Saturday, November 15, 2014

Now in its 7th year

Downtown Yonge BIA’s always starts the holiday season with a bang!

Illuminite

Approximately 10,000 people attend every year

For all ages!

Illuminite

The tree-lighting extravaganza with breathtaking performers and dazzling entertainment

Illuminite

The Grand Finale includes ceremonial lighting of 45’ high tree featuring 52,000 LED lights

Ice, Wine & Dine

Historic Elm Street’s annual celebration of food and wine happens on Saturday, November 22, 2014

Now in its 6th year

A great opportunity reach young urban professionals who enjoy the finer points of life, good food, sophisticated drinks and a great night out.

Ice, Wine & Dine

An evening of culinary delights features Elm Street’s world-class restaurant offering between Yonge and Bay Streets

Ice, Wine & Dine

An evening of culinary delights showcasing sample-sized tasting, festive cocktails and …

Ice, Wine & Dine

Live entertainment

Kidzfest

Kids and families take over Yonge-Dundas Square for a day* of fun for everyone

Now in its 8th year

*Will be announced later

Kidzfest

Free entertainment, games and opportunity to meet your favourite children’s characters

Kidzfest

Activities for children of all ages

Kidzfest

Foot traffic is over 5,000 ever year

Window Wonderland

Retailers partner with Ryerson University’s Retail Management program, whose students design and create the displays. Throughout November

Now in its 8th year

No activation or sampling opportunity

Window Wonderland

Visitors and residents alike can admire Downtown Yonge’s holiday window displays

Buskerfest

Located for the 2nd year on Yonge Street and other locations throughout Downtown Yonge, Buskerfest happens from August 21 to 24, 2014

A great opportunity to reach out to families: half of visitors are married and 42% have children under age of 18

Now in its 15th year

North America’s largest street performer festival and the largest event supporting epilepsy in the world

Buskerfest

Torontonians and Tourists were amazed with the terrific acts!

Buskerfest

Over 1.5 million visitors enjoyed the event in 2013

Buskerfest

• Exclusive presenting sponsor • On-site activations • Product trials • Logo recognition to an extensive target market • Community brand building

Opportunities

Thank You and Let’s Talk We look forward to engaging you in our events. Let’s talk and explore how we can partner. We’re not limited to what’s listed here. The possibilities are endless.

For additional information or to start the conversation, contact: Cheryll Diego Sponsorship & Events Manager cdiego@downtownyonge.com 40 Dundas Street West Unit 300, Toronto, ON | 416-597-0255 Ext 226