Events 2.Social
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Eventos 2.Social
expoeventos roadshow201022/23 Abril Vilamoura
Armando AlvesWeb Strategist, Fullsix
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http://youtube.com/watch?v=NLlGopyXT_ghttp://mediatedcultures.net
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Text
Web 2.0 e Web SocialPlataformas e ServiçosMelhores PráticasTendências
@armandoalves
www.fullsixpt
Eventos e ...
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“Build applications that harness network effects to get better the more people use them” — Tim O’Reilly
www.flickr.com/photos/laughingsquid/462139300/
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“If you come to a party and nobody offers you a drink, you leave to go to a happening party somewhere else. You need to care, to work being the host.”— Caterina Fake, Flickr co-founder
fotos populares
grupostags
Flickr.com
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“Tools don't get socially interesting until they get technologically boring.” — Clay Shirky
Redes Sociais
Redes Sociais
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3 conceitos para a Web 2.0
Valor ColectivoEfeitos de RedeSindicação
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3 conceitos para a Web 2.0
Valor ColectivoEfeitos de RedeSindicação
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3 conceitos para a Web 2.0
Valor ColectivoEfeitos de RedeSindicação
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3 conceitos para a Web 2.0
Valor ColectivoEfeitos de RedeSindicação
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Plataformas e ServiçosRedes SociaisBlogsWikisSocial NewsSocial BookmarkingForumsMundos VirtuaisServiços de Eventos
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Redes Sociais
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+ 400 milhões utilizadores+ 2 milhões em Portugal
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+ 3.5 milhõesde eventos criados por mês
Facebook Eventos
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+ 105 milhões utilizadores+ 250 mil em Portugal
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# hashtagsTwitter search
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Linkedin, StartrackerHi5, Club PenguinOrkut, MyspaceASmallWorld, Couchsurfing
Redes profissionaisSocial GamingRedes Especializadas
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Blogs
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Wikis
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Fóruns
GetSatisfaction.com
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Partilha de Media
Ustream.tv
Wibiya.com
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Mundos Virtuais
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Social Bookmarking
delicious.com
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Social News
Digg.com
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Serviços Web 2.0 para eventos
LançamentoDivulgação
OrganizaçãoGestão
http://eventful.com/
http://www.last.fm
http://www.upcoming.org
http://www.meetup.com
http://gotribal.com
http://plancast.com/
http://www.livenation.com/
http://www.songkick.com/
http://culturemob.com/
http://pt.yeaaaah.com/pt
http://dancingmob.com
Vendas ComunicaçãoSuporte
http://www.skype.com
http://docs.google.com
http://www.sched.org/
http://www.onewed.com/
http://www.doodle.com/
http://www.eventstart.com/
http://www.socializr.com/
http://www.evite.com/
http://anyvite.com
http://twtvite.com/
http://www.amiando.com/
http://www.eventbrite.com/
http://www.eventsbot.com/
http://www.stagehq.com/
http://www.coveritlive.com/
http://www.confabb.com/
http://www.surveymonkey.com/
http://www.survs.com/
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Melhores Práticas
Framework EstratégicaTácticas: Antes, Durante e DepoisDicas e casos práticos
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Purpose Manage Promote Measure
Propósito
Objectivos
KPIs
Recursos
Directrizes
Estratégia de Conteúdo
Gestor de Comunidades
Outreach
Promoções
Social Ads
Materiais de Marketing
Monitorização
Análise
Reporting
Social Media Framework (c) Fullsix 2009
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ANTES DURANTE DEPOIS
Personalização e Optimização de PerfisConfigurar plataformas de suporteCriar evento no FacebookAdicionar aos directorios de eventosCoordenação de calendário de actualizaçõesConstrução de redes de influênciaEncorajar a participação pré-eventoEfectuar descontos de lançamento a comunidadesSocial media release para bloggersUsar presenças nos materiais de marketing
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ANTES DURANTE DEPOIS
Definir tags a usar nas plataformas de websocial Twitter: #chirp #f8 #ExpoEventosFlickr: chirpconf, expoeventos
Disponibilizar formas de acompanhar em directoQik, Livestream, UstreamCoveritlive.comLive blogging
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ANTES DURANTE DEPOIS
Questionários aos participantesAgregação de conteúdo gerado (blogger outreach)
Partilha de materiais:Upload de videos para o YoutubeUpload para o Slideshare das apresentações (pós evento)Upload para o Flickr das fotos (durante e após evento)
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Twittlis+Twinelis
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@UploadLisboa
Upload Lisboa
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Text
SHiFT 2010
www.flickr.com/photos/plasmastik/4527076994
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Tendências
Location Based ServicesUnconferences e Micro-Eventos
Eventos 2.Social
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Location Based Services
gowalla.com foursquare.com
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Unconferencese micro-eventos
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“The future is here. It’s just not evenly distributed” — William Gibson, futurist
Source: Universal McCann’s Wave 4 report
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Obrigado.
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