EventGuide_numericalOrder_2012

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Asheville Home Builders Association

Event Guide 2013


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Asheville Home Builders Association 3

We are an organization dedicated to protecting, promoting and strengtheningour local home building markets and those who work within them. Amongstthe many benets of membership, your involvement in our monthly member

events and annual consumer outreach events provides you and yourcompany unparalleled access to targeted networking in local home buildingindustry for building relationships that build your business.

Your membership within the AHBA can rise to a whole new level throughactively participating and representing your company at our member eventsfor industry professionals as well as at our public events tailored to consumerswho are looking to build, buy or remodel in our local community.

Enclosed within this Event Guide, you will nd a full listing of our MemberEvents and Consumer Outreach Events available in 2013. As you review, weencourage you to consider your level of involvement in these events. Fromattending AHBA Events regularly, to sponsoring these programs, you wontwant to miss the opportunity to reach out and be a part of an associationthat strengthens the industry and looks out for your business. No matterwhat size your marketing budget is, there is a place for you to gain valuableexposure.

Now, more than ever, put our experience to work for you. Get involved in thelife of the Association!

Member Events

Consumer Events

Exposure & Marketing

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Welcome

Table ofContents

Caroline SuttonExecutive Ofcer

[email protected]

Christi StokesDirector of Membership Services

& Special Events

[email protected]

Emily FunkMarketing & Development

Coordinator

[email protected]


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4 Asheville Home Builders Association

Make the personal contacts that can become key in the

growth of your business. Being involved is the way to build

trust and condence with other industry professionals.

Member Events

Build Relationships

Gain a Competitive Edge

Grow Your Business

The good will and good nameyou gain from being a visiblesponsor of AHBA events is

invaluable.


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AHBA Annual Meeting

Parade Of Homes Preview Event

Networkwith members as we recognize our newest

Foundation Club Sponsors and elected Board of Directors.Hear the latest permit reports and local housing forecast,

presented by Dale Akins of The Market Edge. Getengaged in what the AHBA has in store for the year ahead!

Average Attendance:150Date: January 17, 2013

Sponsorship: $3000

Kick-offthe 32nd Annual Parade of Homes atthis interactive event. Meet and greet with AHBABuilders who are planning to participate in the

2013 Parade of Homes and learn about waysyour company can gain exposure and recognition

associated with the Parade!

Average Attendance:125Date: February 21, 2013Sponsorship: $3000See page 14 for Parade of Homes Information

The Asheville Home Builders Association

w w w . P a r a d e o f H o m e s A s h e v i l l e . c o m

FeaturedBuilder,

LivingStone Construction, Inc.

See Page 4 for Guide PickUp Locations

October 13-14, 20-21, 2012, 12-5 p .m.

Excellence in Craftsmanship


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AHBA After Hours

Mix and Mingle with industry professionals in a

casual setting. See and experience rsthand theamazing showrooms and business locations ofhost member companies while enjoying food andbeverage. Meet new people and maintain importantrelationships that will benet you and your business.

Average Attendance:75Dates: March 21, May 16, August 15, November 21

Sponsorship: $750


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AHBA Holiday Social

Shake Up the Holiday Season at Highland BrewingCompany with live entertainment and holiday cheer!Raise a glass to celebrate the year, pose for a festive

picture and solidify the relationships youve built!

Average Attendance: 175Date: December 5, 2013

Sponsorship: $3000

Fall Gala & Awards Reception

Celebrate the Parade of Homes and AHBA Annual

Awards with an evening dedicated to recognizingthe industrys leading professionals. Mingle overcocktails and hors doeuvres in and elegant settingwhile honoring the collaboration, craftsmanship andachievements of our members.

Average Attendance: 150

Date: October 17, 2012Sponsorship: $3000


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AHBA Night with the Tourist

AHBA Golf Tournament

Supportyour local baseball team with a fun nightout at McCormick Field to cheer on the AshevilleTourists! Bring your employees, coworkers and familyfor an exciting evening including admission to ourdesignated AHBA Section and Tourist Bucks for foodand drink!

Average Attendance:200Date:June 27, 2013Sponsorship:$3000

Tee offwith fellow members for a great day of golfat the Black Mountain Golf Club. Socialize withEagle Sponsors offering hot dogs, wings, beers andmore throughout the course. This highly anticipated

tournament adds a twist to a normal day on thecourse with mulligans, games and giveaways.


Date: September 2013Sponsorship:

Title Sponsor: $3000Eagle Sponsor: $450Birdie Sponsor: $1504-person Team: $400


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Advanced Contractor Education

Enhance your technical and professional knowledge

by participating in our free ACE Program! Gain acompetitive edge through this dynamic and excitinglearning environment with other industry professionals.Getting the information you need when you need it canmake a big difference in the success of your business.


Date: 4th Wednesday, 8:30 - 9:30 amSponsorship: $150

2013 ACE Offerings

Social Media for Business Contract & Lien Laws

Accounting & Financials Code Updates Insurance

Review Green Building Program Changes & Updates Industry Trends Building Relationships

Benets of Becoming anACE:

1. Gain Valuable Recognition

2. Recieve Discount on your

AHBA Membership Dues!

3. Earn Exclusive Access to ACE

Marketing Tools

Interested in being a part of multiple events?

Considering joining the 2013 Foundation Club!

See Page 17 for more information.


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Put you and your business in front of industry professionals

in our community and consumers who are ready to build

buy, or remodel in Western North Carolina.

Consumer Events

Showcase Your Products & Services

Develop Contacts & Generate Sales

Show Your Professionalism, Support, &Commitment to the Industry

TM

There is no better

way to market yourproducts, servicesand most of all,

your expertise to apublic self-selected

for their interestin building a new

home or starting aremodeling project.


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Fall 2013

WNC Ag Center Davis Arena

Our collaboration with nationally known, Log Home Living, drives

consumers from all along the east coast to this fall event, creatingan interactive atmosphere for this niche market of log and timberframe homes and the products and services within. Attendeesplanning to design, build and decorate their mountain cottages,

dream homes or lake side retreats will connect through face to

face interaction with exhibitors.

30,000 sq. ft. Conveniently all on One LevelLocal and National Advertising Campaign

Live Demonstrations & Workshops

Ticketed Event - $10 Admission

Member Booth Rates Starting at $625

www.MountainHomeShowcase.com


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April 20-21, 2013

WNC Ag Center Davis Arena

Consumers attend this annual event from all over western North

Carolina making it an ideal setting for displaying your productsand services to those who are serious about building, buying orremodeling in our community. Help consumers make informedchoices and show off the expertise and professionalism youwill bring to their homebuilding project. Develop contacts and

generate sales that will benet you and your business.

45,000 sq. ft. Conveniently all on One Level

Multi-Media Advertising Campaign

Free Parking

Ticketed Event - $5 Admission

Member Booth Rates Starting at $577

www.HomeandGardenAsheville.com


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Sponsorship Opportunities

Put your marketing dollars into a targeted market

of homeowners and homebuilders. Connect with

customers, and build invaluable relationships that

would be impossible to make through traditional

advertising methods. The 2013 Home & Garden

Expo will bring the clients to you!

Title Sponsor ($15,000 limit one)

Expo Title: Home & Garden Expo presented by sponsorname

Top Billing on event signage with logo recognitionCompany Representative to be recognized at event andmake statement welcoming attendeesLogo on promotional bags (given to first 3000 eventattendees)Designated Display area in Main Entrance Lobby10x20 Feature Booth with designated placement on ExpoFloorCompany banner displayed (provided by sponsor)

Display of Company Vehicle on Arena Floor

Logo on front cover of Resource Guide as Title SponsorLogo included on Welcome Page in Resource Guide

Logo listed on expo floor plan published in ResourceGuide

Verbal recognition at eventFull page color ad in Resource GuideLogo on homepage of AHBA WebsiteLogo with link to company website on Expo page

Logo included in all Expo features in AHBA NewsletterRecognition in advertising, PR efforts and marketingeffortsIncluded in Expo emails

Partner Sponsor ($7500 limit one)10x20 booth space with designated placement on ExpoFloorLogo included on entry banner signageLogo on front cover of Resource Guide as Partner SponsorLogo included on Welcome Page in Resource Guide

Opportunity to place promotional item in promotionalbags (given to first 3000 event attendees)

Verbal recognition at eventFull page color ad in Resource GuideLogo with link to company website on Expo page

Logo included in all Expo features in AHBA NewsletterIncluded in print, television and billboard advertisingIncluded in select Expo emails

Logo included on promotional tickets75 2013 Expo tickets

Stage Sponsor ($2750 limit one)Verbal recognition at event10x20 booth within stage areaCompany logo on stage bannerHalf page color ad in Resource GuideLogo included on Welcome Page in Resource GuideCompany name listed on expo floor plan in ResourceGuideLogo with link to company website on Expo pageLogo included in select Expo features in AHBA Newsletter32 2013 Expo tickets

Garden Section Sponsor ($3500 limit one)Logo included on Garden Section entry signage

40x40 Feature Booth Area within designated GardenSection

Option to display plants and shrubs in designated areasFull page color ad in Resource Guide

Logo included on Welcome Page in Resource GuideVerbal recognition at event with select announcements

Logo with link to company website on Expo pageLogo included in select Expo features in AHBA Newsletter24 2013 Expo tickets*sponsorship requires landscape company, may include up to onesupport company

Lanyard Sponsor ($1250 limit 1)Company Name or Logo printed on all lanyards forexhibitor badges (sponsors choice)Opportunity to place promotional item in exhibitormove-in bagsCompany name linked to company website on Expo page12 2013 Expo Tickets

Hospitality Suite ($1500 --- limit 1)Logo included in Exhibitor Welcome Package informationOpportunity to place promotional item in exhibitor move-inbagsDisplay area in Exhibitor Lounge with company representa-tive

Company name linked to company website on Expo pageCompany name listed in select Expo features in AHBANewsletterLogo included in exhibitor emails12 2013 Expo tickets

Expo Patron ($675)3x5 Banner displayed on Expo Floor in designated areaLogo included on Welcome Page in Resource GuideHalf page color ad in Resource GuideVerbal recognition at event with select announcementsCompany name linked to company website on Expo page12 2013 Expo Tickets

Expo Supporter ($250)Logo on Expo Supporter signage in main event areaCompany logo displayed on Welcome Page in ResourceGuideVerbal recognition at event with select announcementsCompany name linked to company website on Expo page2 2013 Expo tickets

AHBA, PO Box 9722, Asheville NC 28815 Fax: 828-299-7008 Email: [email protected]


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www.ParadeofHomesAsheville.com


October 12-13 & 19-20, 2013

This tour attracts enthusiastic visitors to explore the stellar

craftsmanship of newly completed homes in our area. With 32years of history this highly anticipated event connects consumerswith building professionals.

Accompanying this event is a full color glossy publication housingthe outstanding home designs, styles and new technologies

available to home buyers in our region. Members can get

involved on a variety of levels through Sponsorship, Advertising,Special Projects, and more. This multi-faceted publication notonly serves consumers on tour but also provides reference tobuilding professionals throughout the year as all members arelisted within the directory.

Final Deadline for Inclusion in the 2013 Parade of HomesPublication is July 18, 2013

OpportunitiesHome Entries

Special ProjectsComing Soon Section

AdvertisingDirectory Upgrade

Sponsorship



FeaturedBuilder,


See Page 4 for Guide Pick Up Locations

October 13-14, 20-21, 2012, 12-5 p.m.


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For more information or to secure a sponsorship level call 828-299-7001 or email [email protected]

FRONT COVER FEATUREOpen to any AHBA Builder or Developer

Parade Entry not required

FRONT COVER FEATURE PACKAGE $5000

Cover Photo: Builder may submit photographs of home

for approval. If photos are not submitted or do not

meet AHBA & Publisher approval AHBA reserves theright to photograph the home. Approved cover photoand AHBA photos must be available for any/all paradepromotions and materials.

Photo prominently displayed on front cover of Parade of

Homes Magazine with 8,000 copies distributed.

Photo prominently displayed on front cover of promo-

tional map with 30,000 copies distributed through theAsheville Citizen Times.

Feature Byline and Company logo displayed on front

cover of Parade of Homes magazine.

Full page Feature Article within the Parade of Homes

Magazine to be strategically placed within the publica-tion with information and photos provided by builder.

One Complimentary Entry into the 2013 Parade ofHomes.**

Photo prominently displayed on all billboards and tv.

Logo displayed on billboards, print media and tv.

Recognition at Parade of Homes Banquet with presenta-

tion of Framed Cover.

Logo displayed with company listing in print and online

directory.

4 Tickets to Awards Banquet

Contact the AHBA today for details and requirements.**Front Cover Feature Package is available at a rate of$3750 if builder chooses not to enter a home in the Parade.

SPONSORSHIP PACKAGESOpen to any AHBA Member

PRESENTING SPONSOR 4 Spaces Available $3500

Color Logo on Cover of Parade of Homes Magazine8,000 copies printed & distributed

Color Logo on Parade of Homes Promotional Map

30,000 printed and distributed in the Asheville Citizen Times 1/2 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine

Inclusion in all Print Media Advertisements

Logo inclusion on Parade of Homes website and mobile app with link to

company website

Guest blog post on Blueprints Blog

Logo printed on AHBA Signage for display in Parade homes during Parade

hours.

Verbal Recognition and logo displayed at Awards Banquet

Logo displayed with company listing in print and online directory*


CONTRIBUTING SPONSOR 10 Spaces Available $1500

Company Listing on Parade of Homes Promotional Map

30,000 printed and distributed in the Asheville Citizen Times 1/4 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine

Logo inclusion on Parade of Homes website with link to company website

Acknowledgement in Parade of Homes Blueprints Blog post

Logo printed on AHBA Signage for display in Parade homes during Parade

hours.

Verbal Recognition and logo displayed at Awards Banquet

Logo displayed with company listing in print and online directory*


PATRON SPONSOR 20 Spaces Available $750

1/8 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine

Inclusion on Parade of Homes website with link to company website


Company Name printed on AHBA Signage for display in Parade homesduring Parade hours.

Company Name displayed at Awards Banquet

Logo displayed with company listing in print and online directory


FRIENDS OF THE PARADE ___$300

Listing in Parade of Homes Magazine to include: Company Name, Member

Name, Website, Phone Number and 2 category listings

Inclusion on Parade of Homes website with link to company website


Company Name printed on AHBA Signage for display in Parade homes

during Parade hours.

Company Name displayed at Awards Banquet

Logo displayed with company listing in print and online directory* 1 Ticket to Awards Banquet

*additional company members listed for additional charge of $75 each

FALL GALA & AWARDS RECEPTIONFALL GALA SPONSOR Limit 1 ___ $3000 Title Sponsor of Fall Gala Awards Event

1/2 Page Full Color Ad in Parade of Homes Magazine

Logo printed on Fall Gala awards (excluding Parade of

Homes)

Company representative to give welcome announcement

Company representative to present Builder, Associate

and Affiliate of the Year Awards

Logo displayed at event (registration, power point, sign-

age (provided by sponsor), etc.)

Recognition in all promotions for event, including Parade

of Homes Magazine and AHBA Blueprints Blog

Guest blog post on Blueprints Blog

Logo printed on AHBA Signage for display in Paradehomes during Parade hours.

Logo displayed with company listing in print and online

directory

10 Fall Gala Tickets

2013 As

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sASHEVILLE HBA PARADE OF HOMES SPONSOR PACKAGES

This years Parade of Homes Committee is excited to unveil another great year for the Asheville Home Builders Annual Parade.Our association is working on another stellar full color, glossy magazine publication for the 2013 Parade of Homes.

Below you will find multiple tiers of sponsorship in which your company has an opportunity to get involved! These packages aredesigned to fit any budget while offering a great deal of exposure at all levels. The Parade of Homes is a widely recognizedevent in the Asheville area, dont miss this opportunity to showcase your products and services to thousands of Parade visitors!

FRONT COVER FEATUREOpen to any AHBA Builder or Developer

Parade Entry not required

FRONT COVER FEATURE PACKAGE $5000

Cover Photo: Builder may submit photographs of home

SPONSORSHIP PACKAGESOpen to any AHBA Member

PRESENTING SPONSOR 4 Spaces Available $3500

Color Logo on Cover of Parade of Homes Magazine8,000 copies printed & distributed

This years Parade of Homes Committee is excited to unveil another great year for the AshevilleHome Builders Association. Our Association is working on another stellar full color, glossymagazine publication for the 2013 Parade of Homes.

Below you will nd multiple tiers of sponsorship in which your company has an opportunity to get

involved! These packages are designed to t any budget while offering a great deal of exposureat all levels. The Parade of Homes is a widely recognized event in the Asheville area, dont missthis opportunity to showcase your products and services to thousands of Parade visitors!


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Partner with the AHBA to reap the benets of cost

effective marketing to a targeted audience. We focus on

keeping your business front and center through various

marketing opportunities throughout the year!

Advertise

Sponsor

Exposure & Marketing

Increase Visibility Within A Targeted Audience

Stand Out From the Crowd

Benet from Cost Effective Marketing with

High Returns

Foundation Club 2013



FeaturedBuilder,


See Page 4 for Guide Pick Up Locations

October 13-14, 20-21, 2012, 12-5 p .m.



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Foundation Club 2013

January - December 2013Gain valuable recognition for an entire year throughour exclusive Foundation Club Program. Through thisprogram, members can preselect and guarantee their

inclusion in AHBA Events at a reduced rate. Plan andcustomize your companys annual involvement whileeffectively managing your marketing dollars up-front!

Contact a member of our staff today and letus show you how you and your businesscan benet from being a part of the 2013

Foundation Club!

Purchase packages during Annual Campaign

October 15, 2012 - January 7, 2013

All Current Levels Retain First Right ofAcceptance


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Diamond Level - $6500

Diamond Level Opons*: $5700Partner Package with Logo inclusion: $3500

Diamond Level 3 Aliate Members: $150

Diamond Level Tickets: 10 Tickets to Tourists Event, 6 Tickets to Fall Gala: $530

Total Package Value: $9380

30% discount

You pay: $6500

*Selecon: 1 opon from Column A, 2 opons from Column B, 2 opons from Column C

Annual Dues may be added to Diamond Level Sponsorship for a total package price of $6850

Any addional items from Columns A-D purchased during the year will be discounted 20%

Planum Level - $4000Planum Level Opons*: $2950

Partner Package with Logo inclusion: $2000

Planum Level 2 Aliate Members: $100

Planum Level Tickets: 4 Tickets to Tourists Event, 4 Tickets to Fall Gala: $340


25% discount

You pay: $4000

*Selecon: 1 opon from Column B, 3 opons from Column C, 2 opons from Column D

Annual Dues may be added to Planum Level Sponsorship for a total package price of $4375Any addional items from Columns A-D purchased during the year will be discounted 15%

Gold Level - $2500Gold Level Opons*: $1850

Partner Package: $1000

Gold Level 2 Aliate Members: $100

Gold Level Tickets: 3 Tickets to Tourists Event, 2 Tickets to Fall Gala: $190


20% discount

You pay: $2500*Selecon: 2 opons from Column C, 3 opons from Column D

Annual Dues may be added to Gold Level Sponsorship for a total package price of $2895

Any addional items from Columns A-D purchased during the year will be discounted 10%


2013 Foundation Club

Silver Level - $1000

Silver Level Opons: $550

Partner Package: $550

Silver Level Tickets: 2 Ticket to Tourists Event, 1

Ticket to Fall Gala: $95

Total Package Value: $119515% discount

You pay: $1000

*Selecon: 1 opon from Column C OR 2 opons

from Column D

Annual Dues may be added to Silver Level

Sponsorship for a total package price of $1415

Any addional items from Columns A-D

purchased during the year will be discounted 5%

Builders Circle - $1325AHBA Website Buon Ad (Directory or Homes for

Sale): $600

$500 Parade of Homes Credit: $500

Partner Package with Logo Inclusion: $500

Total Package Value: $160017% discount

You pay: $1325

Annual Dues may be added to Builders Circle

Sponsorship for a total package price of $1695


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www.ashevillehba.com828-299-7001

[email protected]

All Foundaon Club Members will receive the following Partner Package Benets:Company Name listed on AHBA Foundaon Club Sign displayed at all AHBA events and meengs

Inclusion in formal presentaon to AHBA Membership at Annual Meeng & Holiday Social

Recognized as 2013 Foundaon Club Sponsor on Membership Mailer

Recognized in AHBA Annual Report (mailed to all members)

Recognized in Foundaon Club Ad within Parade of Homes Publicaon (8,000 copies printed)

Name Badges printed for AHBA events and meengs

Free guest ckets, by request, to AHBA Aer Hours Events

Listed on AHBA Annual T-shirt

Company Name and website link on AHBA website

Logo displayed with member lisngs on AHBA Website and Parade of Homes Directory

Featured in AHBA Brieng on rotaon (emailed to enre membership monthly)

Inclusion in AHBA Blueprints Blog with 1 Guest Blog and 1 Feature on Nuts & Bolts

Inclusion in Annual Social Media Campaign

COLUMN A (Average value $2500)Special Event Sponsor includes: (5 minute presentaon during the event, Oponal display area for products

and services at the event, Logo included on all promoonal materials, Signage at the eventprovided bysponsor)

Annual Meeng

Golf Tournament

Tourists Night (excludes 5 minute presentaon listed above)

Fall Gala & Awards Recepon

COLUMN B (Average value $800)Home & Garden Expo Patron Sponsor*

Parade of Homes Patron Sponsor*

Host AHBA Aer Hours Event on locaon

by applicaon only

AHBA Website Banner Ad - Online

AHBA Annual Review Banner Ad print

publicaon

COLUMN C (Average value $550)Home & Garden Expo Booth (10x10)**

4-Person Golf Team

Golf Tournament Eagle Sponsor

Carolina Mountain Home Showcase Booth

(10x10)**

AHBA Website Buon Ad online

COLUMN D (Average value $250)ACE Educaon Oering Sponsor

Home & Garden Expo Supporter Sponsor*

Parade of Homes Friends of the Parade

Sponsor*

Banner Ad on AHBA Monthly Email Blast

(3 ads)Golf Tournament Birdie Sponsor

*See Page 13 - 15 for addional informaon

**Addional Completed Contract Required

AFFILIATE MEMBERS:

Diamond - 3 Planum - 2 Gold - 2

(See www.AshevilleHBA.com/directory.php for

list of business categories)Name:_________________________________

Email:_________________________________

Phone:_________________________________

Business Category 1:______________________


Name:_________________________________

Email:_________________________________Phone:_________________________________


Business Category 2:______________________Name:_________________________________

Email:_________________________________

Phone:_________________________________




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Jared Allen of Acanthus Interiors went above and beyond the call to meet a deadlinefor me and my customer. With a tight time schedule of 8 weeks for a signicant

renovation project, every day was critical. Jared and his family drove non-stop, outof state, to pick up cabinets chosen late in the game by the customer, in order to save2 days transport time. He worked tirelessly upon arriving with the cabinetry, to installthe units into the night and back again early the next day in order to be ready for thescheduled granite template. We met our deadline for the Customer and it would nothave been possible without the dedication of a fellow AHBA Member!

- Skip Brewer, CGP, AMB Custom Builder

Amanda Ballew of More Space Place Asheville has worked with me for the pastseveral years on the Professional Women in Building Council. She is punctual andis always prepared. I know I can rely on Amanda to help with anything! I have alsorecently hired Amanda to design my master closets. Even though she and I knoweach other well, she is still very professional and thorough when Im working with herto design my closets. She takes note of my needs and wishes and is very observant.She asks questions and determine things I might not have thought of. I am veryexcited to see the nal product and I am sure Amanda will design a very functionalcloset that will t my needs. Thanks Amanda!

- Maria Aponte, Salon Blue Ridge

MembertoMember

The Asheville Home Builders Association encourages

members to work with fellow industry professionals

within the AHBA. Business success is all about what you

know and who you know Do Business with a Member

Today! Here are a few rsthand accounts of the great

professional relationships that are being built through our

association.

Richard and his crew at Brookstone Builders are dynamic, passionate, and bring a

youthful grit to the job site that you dont nd with most established home builders.Build it Naturally worked with Brookstone on the ooring for their AHBA Parade Home

build last year. Despite a tight schedule and an out-of-state homeowner, the guys atBrookstone delivered!

- Chase Thomas, Build it Naturally, Inc.

EventGuide_numericalOrder_2012

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