EVENT REVIEW 2016 - s3.amazonaws.com · 2% Distributor / Wholesaler 2% Importer / Agent ......
Transcript of EVENT REVIEW 2016 - s3.amazonaws.com · 2% Distributor / Wholesaler 2% Importer / Agent ......
Event SummaryDecor + Design has been running since 2004, and is now
established as Australia's No.1 interiors event.
The 2016 show attracted over 11,000 designsavvy trade visitors
from Australia and beyond.
This year's event showcased an Australian range of new and
innovative products from 250 companies.
The four day event,
colocated with the Australian International Furniture Fair,
saw leading manufacturers and wholesalers
unveil new collections, discuss future trends, network and sell
products to Australia’s leading retailers and buyers.
We are delighted with the excellent attendance and the
overwhelmingly positive feedback from our exhibitors, with record
numbers rebooking for 2017.
Buyers were able to view the latest products and designs,
with many sales opportunities generated.
We are also thrilled to hit record numbers of attendance to our
International Seminar Series and Trend Tours.
The VIVID Awards Australia’s longest running design competition
inspired attendees with innovative furniture and lighting designs
and concepts in its 13th Year
We look forward to welcoming you to the next Decor + Design &
AIFF on 20th – 23rd July 2017, at the Melbourne Exhibition Centre.
250Exhibiting Companies
of exhibitors generated qualityleads and prospects*7% increase from 201592%
$171,456 is the average of ROI each
exhibitor expects togenerate from their
participation at the show*28% increase from 2015
of exhibitors were able to raise their brand awareness*13% increase from 201597%
of exhibitors rebooked ONSITE for next year*15% increase from 201555%
of the exhibitors were satisfied with the quality of visitors*2% increase from 201582%
of exhibitors consideredDD and AIFF more effective as amarketing medium than other showsand expos*22% increase from 2015
70%
is the average number of leadsexhibitors generated from theirparticipation at the show*22% increase from 2015
123
80%Australianowned companies
Exhibitor Profile:49% Furniture / Furnishing38% Homewares12% Artwork & Wall decoration11% Flooring, Rugs & Floorcoverings7% Lighting6% Outdoor furniture and
furnishings
3% Textiles2% Services2% Mattress,
base products
*Information taken from the
DECOR + DESIGN & AIFF POST SHOW REPORT
September 2016 by Omnyfy Events omnyfyevents.com
Exhibitor Summary:
5 %
11,000AttendeesIncreasein visitors
of visitors likely orhighly likely to recommend orpurchase products seen at theshow*
88%
$251,000Average amount of
interior or furnishingtype products and
services that each visitorpurchases or specifies
each year*
$47,200Average anticipated
spend over the next yearon products and services
found at the show*
were satisfied with the qualityof the exhibitors at the show80%
of visitors were satisfied withthe relevance of the show products to their needs80%
of the visitors were satisfied or very satisfied with the show overall85%
were satisfied with the ease offinding products they werelooking for85%
of visitors expected to be makingshow related purchases after six months have passed25%
Visitors were mainly from Australia
Victoria 75%
Interstate 23%
Overseas 2%
*Information taken from the
DECOR + DESIGN & AIFF POST SHOW REPORT
September 2016 by Omnyfy Events omnyfyevents.com
Visitor Summary:
Business activity*50% Interior Design / Decorator20% Retail Chain, Independent6% Manufacturer5% Architecture5% Local Government / Associations / Educational
3% Institution Building / Construction3% Contractor / Sub-contractor 2% Venue, Hospitality, Hotel 2% Distributor / Wholesaler2% Importer / Agent2% Media
Area of responsibility*51% Interior designer30% Retail buyer11% Sales / Marketing4% Architect2% Agent2% Textile designer
Visitor Summary:
Main objectives for visiting*99% To see the new products.98% To keep up-to-date with the
latest industry events97% To be inspired by the show76% To meet with existing suppliers69% To network with industry peers67% To see the upcoming design
talent at VIVID
*Information taken from the
DECOR + DESIGN & AIFF
POST SHOW REPORT September 2016
by Omnyfy Events omnyfyevents.com
Business sectors*89% Furniture75% Lighting62% Homewares61% Decorative Accessories59% Soft Furnishings56% Art Work49% Textiles 47% Wall and Surface Finishes 46% Floor Coverings43% Outdoor Decoration40% Flooring Finishes28% Manchester27% Window Dressings3% Other
Decision-making power*65% Final decision34% Influence and recommend1% No influence at all
2016 exhibitors included:
A B O U T S P A C E | A F G H A N I S T A N R U G S A N D C A R P E T C E N T E R | A L B I I M P O R T S | A L L I A N C E F U R N I T U R E T R A D I N G | A R I E S T R A D I N G | A S I A N T I D E | A T O L Y I A /
I N A R T I S A N | A U S K I N / F I B R E | A V A L I A | B A N D H I N I H O M E W E A R D E S I G N | B E A G L I E R B O O K S | B I S Q U E I N T E R I O R S | B R U M B Y S U N S T A T E | C A F E L I G H T I N G |
C O O P E R B L A C K | C O R P O R A T E A R T | C R A F T E N T E R P R I S E S | D A R C Y & D U K E | D A R L I N | D E S I G N E R B O Y S A R T C O L L E C T I O N | D O T T S R U G S | E M A L L |
E N J O Y L I G H T I N G | E O E I N T E R N A T I O N A L | E S C A P E T O P A R A D I S E | G A R D E N H O U S ED É C O R | G L O B E I M P O R T S | G L O B E W E S T | H U R F O R D H A R D W O O D | I D I O M
D E S I G N E R F U R N I T U R E P T Y L T D | I N D O S O U L P T Y L T D | I N N O V A T E C A U S T R A L I A P T YL T D | J O F F S F U R N I T U R E | J O H N S O N T I L E S | K E T T L E I N T E R I O R S |
K O U G I F U R N I T U R E | L A G R O L L A | M D E S I G N F U R N I T U R E | M A Y F I E L D L A M P S | M A Y V N I N T E R I O R S | M L I L Y A U S T R A L I A | M U B U H O M E | N E W O R I E N T A L T R A D I N G |
O N E W O R L D C O L L E C T I O N | P R E M I U M L I G H T I N G | R E G A L H O U S E | R I D G E F U R N I T U R E A U S T R A L I A | R U B Y S T A R T R A D E R S | R U G S D I R E C T | S A T A R A
A U S T R A L I A | S P A C E T O C R E A T E | S T B A R T S | T A N T R A I M P O R T S | T H EW A L L P A P E R C O M P A N Y | U N I Q W A F U R N I T U R E I M P O R T S | V O L U M E S L I G H T B O X
C O M P A N Y | W I N T O N H O U S E A N D M A N Y M O R E
"The calibre this year was really high; the show waswonderful for us."Kerrie Thornton, Senior Manager at SPACE TOCREATE
"People come here for inspiration. These days everyoneis so busy, people like to step away from behind theirdesk and come to an environment like this, which has agreat vibe."GLOBEWEST
"Our experience at the show was great: our stand wasalways very busy; we saw a lot of foot traffic."Luke Wyatt, CoOwner at HEPBURN HARDWARE
"Our stand this year was the biggest stand that we hadat Decor + Design thus far. We introduced two newfurniture ranges at the show. It went really well as wesaw a lot of foot traffic and the overall experience wasgreat."GALLERY HOME
"Our experience was really good, as we had a busyshow with lots of interested interior designers withrelevant questions. We also made good connections."Tara Solberg, Owner & Director at INDIGO LOVE
"The visitors were fantastic as well as the qualityof the designers; we saw a lot of retailers and reallyquality professionals, who enjoyed their experience onHouzz too."Olivia Tuivaga, Industry Marketing Team & Eventsat HOUZZ AUSTRALIA
"AIFF has been instrumental in launching LaForma'sbrand in Australia. The show has continued to groweach year, providing us with quality leads and enablingus to cement our existing relationships."Sara Hall, National Marketing Manager at LAFORMA
Testimonials:
"Decor + Design exceeded all of our expectations,
there was an extensive amount of quality leads
generated from this event (more than any other trade
show we have exhibited at before) and we are looking
forward to next year’s event!"
Sacha Alagich, Owner at ESCAPE TO PARADISE
"Decor + Design is a really useful event whereby we
can gauge which of our products have the most
interest within the industry, and thus which we may
want to concentrate more on pushing. What's more,
you get to receive this feedback and discuss the
products facetoface in person with real potential
clients, so this is a magic thing to behold."
Damon Torsten Nash, Marketing at ABOUT SPACE
"Decor + Design proved to be an excellent industry
event once again. The whole event is so well
organised and managed, and it's really become a
destination for people searching for beautiful products
and design. We love the show, and hope to be back in
the future!"
Alyson Sturley, Owner & Director at TÄNDA MODERN
"It was our first time at Design & Decor. We were
pleased with the support we received from the staff as
well as the feel at the overall event. We recommend
the event for the following reasons: new customer
base; more brand / product awareness; added
diversity."
Michelle Lawson, Director at DARLIN
"We are a startup business and this was our first time
exhibiting at a trade show. We received great product
feedback and positive reinforcement from visitors to
our stand. The contacts we made were relevant to the
industry and will help us grow our business."
Anonymous EXHIBITOR
Testimonials:
A B O D E L I V I N G | A L D I S T O R E S | A L E X A N D E R P O L L O C K | A L P H A | A M B I E N C E | A M P E R S A N D | B E R K O W I T Z | B E T T E R L I V I N G F U R N I T U R E | B E V M A R K S |
C L I C K O N F U R N I T U R E | B U N N I N G S | C L U L I V I N G | C O A S T A L L I V I N G | C O C O R E P U B L I C | C O C O O N | C O R A L H O M E S | C O S T C O W H O L E S A L E |
C R O W N M E L B O U R N E L T D | C U R I O U S G R A C E | D E C O R L I V I N G | D E J A V U I N T E R I O R S | D I D I E R | D O M A I N | D O M A Y N E | D U L U X | D U N L O P F L O O R I N G | D W E L L |
E N H A N C E I N T E R I O R | E S S E N T I A L L I V I N G | E S T A B L I S H E D F O R D E S I G N | F A N T A S T I C F U R N I T U R E | F O C U S O N F U R N I T U R E | F O R T Y W I N K S |
F R A N K I E A N D C O C O | F R E E D O M | F R E N C H C O N N E C T I O N | F U R N I T U R E D I R E C T | G U E S T G R O U P | H A R V E Y N O R M A N | I N K & F E A T H E R S | H O M E M A K E R S | K M A R T |
L I V I N G E D G E R E N T A L | M Y E R | M I L A N D I R E C T - T E M P L E & W E B S T E R G R O U P | O Z D E S I G N F U R N I T U R E | P O M E G R A N A T E | S C H I A V E L L O | S N O O Z E |
T H E R U G C O L L E C T I O N | V O G U E H O M E W A R E S | V O Y A G E R | W A R W I C K F A B R I C S | W E S T F I E L D | Z A N U I | Z O H I I N T E R I O R S & M A N Y M O R E .
Visitors to the 2016 included:
International Seminar SeriesDecor + Design once again delivered an outstanding
line up of design thoughtleaders, who presented
inspiring and thoughtprovoking seminars as part of
the International Seminar Series. These informative
forums provided valuable insights and provocative
discussion on hot topics within the interiors industry.
900Overvisitors attendedthe seminarsacross 4 days**including designTrend Tours around the exhibition
Trend ToursVisitors joined futurists Victoria Redshaw & Phil
Pond, as they took them on a tour of the show floor.
This “working” tour let the participants see the show
through their eyes and benefit from their trend
forecasting expertise and special picks from the
show.
4 Trend Tours15 selected products120 visitors attended.
Trend Hub - NEWThe Trend Hub was a dedicated area in a prime location on the show floor
where visitors were inspired by interactive designled activity and future design
trend information. Interior designers and architects were able to take advantage
of the free future trend information and be inspired and educated about unusual
material and texture samples from around the world
VIVID2016 marked the 13th year of Australia’s longest
running design competition, VIVID (Vibrant Visions in
Design). VIVID 2016 showcased some of the most
dynamic emerging Australian designers. Curated
by Latitude, this is a highly esteemed industry
awards. The finalists were featured in a specially
designed exhibition space within the Australian
International Furniture Fair.
65More than
innovative pieces by
60 emerging designersand a panel of 15 industryexperts selected thewinning designs
Trends Champagne LoungeThe Trends Champagne Lounge was centrally located within Decor + Design.
The 2016 design showcased the latest colour trends and was a perfect place to
relax, discuss emerging designers, conduct business and nurture creativity.
Visitors and exhibitors took time to recharge with a glass of wine or champagne
in this ultimate creative environment.
More than an exhibition:
This platform gave the
opportunity for independent studios
designing lighting, homewares and
furnishings to show their latest
creations.
10 Niche studios exhibited
New for 2016 was AIFF loves
HOMEMADE – a dedicated area at the
front of the exhibition to grow and foster
Australian based furniture, cabinet and
joinery makers.
10Furniture makers exhibited
Part of DESIGN:Bazaar, WALL ST
gave textile designers and surface
artists the chance to showcase custom
work and collections.
10Emerging artists exhibited
Special Areas:
Marketing & Promotion Targeted AudienceOver 80,000*Design & RetailProfessionals reached*A comprehensive visitor marketing campaignwas executed using the full range of mediaincluding direct mail, email, PR, print media,online advertising and social media,in the 6 months leading up to the event.
Electronic direct mail
Direct electronic marketing to a targeted data pool of
80,000+ design & retail professionals from Australia and
internationally, as well as 25,000+ subscribers to our
fortnightly Design Online newsletter
Visitor promotional email campaign launched 15 weeks
out, with weekly notifications occurring from 12 weeks
Print direct mail
Postcard drop to targets in Australia & New Zealand (12 weeks from event)
Trade invite booklet sent to past attendees from the past two years (5 weeks from
event)
Print advertising
SMS MarketingWeekly visitor promotional emails promoting exhibitors and special features to over
30,000 relevant professionals
Exhibitor marketing kits distributed electronically at 12 weeks Web banners, social
media tips and electronic trade invite that were used to directly invite exhibitors' client
database
15INDUSTRYPARTNERS
Marketing & Promotion
Online advertising
Websites:The Design Files
Interiors Addict
Furnishing International
Furniture and Bedding
Australian Design Review
Australian House & Garden
Google display advertising
Facebook advertising
Instagram advertising
Cookies and web data were utilised to show adverts to potential visitors
Design Online
The shows were promoted through a popular blog, featuring regular interviews with
exhibitors as well as current trends. Updated regularly and shared via our fortnightly
newsletter, Decor + Design Online, as well as social media.
Public RelationsRegular press releases to the key Trade media.
High profile interviews with seminar speakers and exhibitors.
VIP Media lunch held on Day one.
Marketing & Promotion
Social Media
Exhibitor Support
The exhibitor package offered a range of free marketing tools for exhibitors to promote
their presence before and during the event.
6000+
3500+
12000+ (inc. AIFF & D+D)
1500+
"I Found the DD & AIFF team
friendly, efficient and professional.
They were a delight to work with."
GILL COHN ARTWORKS
SAVE THE DATES20 - 23 JULY 2017 | MEC
For more information, please contact Alice Domenis, Exhibition ManagerT: 02 9080 4147 E: [email protected]
About Informa
Informa is Australia's largest event organiser, organising over 450 events annually. These range from niche training courses, through
to highlevel conferences and on to large scale exhibitions attracting thousands of attendees.
A diverse range of industries are catered to through our one hundred and fifty plus highlevel conferences including: mining and
resources; healthcare; transport; defence; higher education; social policy; law and finance. Our public and onsite training courses
cover over thirty industry sectors and generate astounding feedback. Over 95% of our customers would recommend us to a
colleague. We organise large scale exhibitions for both trade and consumers attracting highly qualified visitors to over 1,000
exhibiting companies that we attract annually. Informa Australia is part of the larger Informa Group, listed on the London Stock
Exchange, with over 6,000 employees in over 25 countries. We are the largest publicly owned organiser of events in the world. Other
divisions include Academic Publishing and Business Intelligence.
For more information, please visit www.informa.com.au
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