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VIETNAM YOUTH TO BUSINESS FORUM Ho Chi Minh City – 13th July, 2014University of Economics and Law

Table of Content2

Introduction 3

Theme and Topics 4

Agenda 5

Delegate Background 6

Keynote Speech 10

Workshop 15

Panel Discussion 28

Our Partners 31

Opening Speech 9

Key Moments 32

Media 35

Contact 36

Entrepreneurial Leadership 12

Career Development in Global Era 13

Youth- led Social Innovation 14

Introduction

The Youth to Business Forum is an initiative powered by AIESEC driven by a globalneed for businesses and youth to communicate on major issues and generate ideasfor future actions.

The platform enables youth to voice their opinions and allows them to be validatedand strengthened with inputs from experienced business leaders through our one-day event.

This event is a Vietnamese 6th edition of more than 160 global, regional, national andlocal forums that are happening every year across 124 countries and territories.

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THE LEADER IN ME

Theme and Topics4

Entrepreneurial Leadership

The topic creates space for students and business to discuss how to see ‘problems’ as ‘opportunities’and promote “Can do” attitude to build-up entrepreneurial mindset for a generation of futureleaders .

Career Development in Global Era

By being issued with business insights and realistic expectations, youth is equipped with globalmindset and competencies required to work effectively in a global environment.

Youth-led Social Innovation

The topic creates a platform where social business innovations are shared to foster innovationmindset of Vietnamese youth with the aim of switching ideas into actions and connecting businessto the needs of society.

Agenda5

Delegate background

FTU HCM, 18.0

FTU HN, 9.6

UEH, 12.9

DUE, 4.2

HSU, 3.7NEU, 4.0USSH, 2.6IU, 2.8

UEL, 4.9

Other, 37.4

450 delegates with majority came from:

• Foreign Trade University (FTU)• University of Economics of Ho Chi Minh City(UEH)• Danang University of Economics (DUE)• Hoa Sen University (HSU)• National Economics University (NEU)• Ho Chi Minh City University of Social Sciencesand Humanities (USSH)• International University – Vietnam NationalUniversity, HCMC (IU)• University of Economics and Law (UEL)

6

Delegate background

7

Delegate highlights

88% of delegates have Business background

60% of delegates are in their main studying years at university (year 2

and 3), and 12% are ready to enter the workforce (year 4 and graduates)

Delegates come from a variety of universities in Ho Chi Minh, Da Nang andHanoi, including a big percentage of Foreign Trade University in Hanoi and Ho Chi

Minh and University of Economics of Ho Chi Minh.

8

Representatives of Organizing Board: AIESEC, VCCI and British

Council shared thoughts why Youth to Business Forum is relevant to

youth and Vietnam society

Opening Speech

9

Organizers

Four Guest Speakers share their ideas or experience around three

main topics with the flow: what-why-how to give main ideas about

those topics and how they are important to young people.

Keynote Speech

10

Organizers

“The Gap between Youth and Business”

Overall, more than 94% delegates

rated the quality of the speech as from

Good to Excellent.

Ms. Pham Phuong ThaoAmbassadorVietnam Youth to Business Forum

25.0

55.6

13.9

2.8 2.8

Excellent

Very Good

Good

Fair

Poor

11

“Career Development in Global Era”

Overall, nearly 92% delegates

rated the quality of the speech as from

Good to Excellent.

Mr. Katsuyasu KatoExecutive Chairman Suntory PepsiCo

19.4

44.4

27.8

8.3

0.0

Excellent

Very Good

Good

Fair

Poor

12

“Entrepreneurial Leadership”

Overall, nearly 92% delegates

rated the quality of the speech as from

Good to Excellent.

Ms. Tran Tue TriVice President of MarketingUnilever

27.8

36.1

27.8

5.6

2.8

Excellent

Very Good

Good

Fair

Poor

13

“Entrepreneurial Leadership”

Overall, 86% delegates rated the

quality of the speech as from Good to

Excellent.

Mr. Nguyen Van DaoVice President, Head of Corporate MarketingSamsung Vina Electronics

22.2

33.3

30.6

8.35.6

Excellent

Very Good

Good

Fair

Poor

14

Workshops

15

Organizers

Workshop Overall Rating

Workshops are where students are provided withbusiness reality through sharings and solving realcases from companies.

Overall, 86% delegates rated the quality

of workshops from Good to Excellent.

19.4

25.041.7

11.1

2.8

Excellent Very Good Good Fair Poor

16

Ms. Tran Thi Hong GamManager in Society and Development TeamBritish Council

Speaker: 3.9/5Workshop: 3.8/5

Delegates’ rating

“Youth and Social Innovation”C

ase C

om

petitio

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pic Sp

ace

17

Mr. Nguyen Quang VinhDirector of Office for Business Sustainable DevelopmentVCCI cum Secretary-General of Vietnam Business Council for Sustainable Development

Speaker: 3.8/5Workshop: 3.7/5

Delegates’ rating

“The role of Youth Entrepreneurial

Leadership in Sustainable Development”C

ase C

om

petitio

nTo

pic Sp

ace

18

Mr. Le Van Hoa

Speaker: 4.2/5Workshop: 4.0/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

“The difference between Innovation and

Social Innovation”

Brand ManagerUnilever

19

Ms. Vo Le Ngoc Tuyen

Speaker: 5.0/5Workshop: 4.2/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

HR Business Partner Manager-SalesSuntory PepsiCo

“Lead Your Wave, Lead Your Way”

20

Mr. Le Cong Thien

Speaker: 4.5/5Workshop: 3.9/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

Deputy CEO, Managing Director-Head of Brokerage and Sales, Private Client DivisionHSC

“Portrait of a Leader in Finance Industry”

21

Ms. Meriem Kellou

Speaker: 4.2/5Workshop: 3.8/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

“Green Your Future”

Social Responsibility DelegateSchneider Electric

22

Mr. Le Trung Hau

Speaker: 4.5/5Workshop: 4.0/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

Integrated Marketing ManagerNestlé

“Digital multi-effects and its application in

Innovative Content Development”

23

Ms. Nguyen Huynh Khanh Linh

Speaker: 4.4/5Workshop: 3.7/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

Sales LeadAccenture

“Taking ownership in everything you do-

The secret of success.”

24

Ms. Billie Lagasca

Speaker: 4.5/5Workshop: 3.9/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

Manager, Employee Engagement and Development- HRAIA

“Developing Entrepreneurial Leadership

through Self Management”

25

Mr. David Viet Lam Nguyen

Speaker: 4.5/5Workshop: 4.1/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

B. Bus Honors (first class) andPhD from Auckland Universityof Technology, Post Doc fromESADE Business School.Chairman of ALT

“The Unexpected Benefits of

Higher Education for Your Career Path”

26

Mr. Don Le

Speaker: 4.4/5Workshop: 3.8/5

Delegates’ rating

Case

Co

mp

etition

Top

ic Space

Co-founder, CEOEverest Education

“Business Principles for Social Enterprise”

27

Panel Discussion

28

Organizers

Panel speakers

Mr. Ton That Anh VuSenior VP, Head of Human ResourceHSBC Vietnam

Mr. Mai Quang Vinh

Ms. Le Nguyen Truong An (Host)Nielsen VietnamAIESEC Alumnus

Senior Customer Development DirectorSuntory PepsiCo Vietnam

Mr. Arnold V. Pangilinan Managing Director – Chief Risk OfficerHSC

Mr. Nguyen Quang Hien HuySales Head of IT & Mobile BusinessSamsung Vina Electronics

29

Panel Overall Rating

4 invited speakers are invited to a “Round Table”discussion with the audience. Points of view aboutissues related to 3 topics from speakers and theaudience are shared and challenged. Advice andsuggestions are given on how Youth can betterthemselves to prepare for their future careers.

Overall, 89% delegates rated the quality of

panel discussion from Good to

Excellent.

19.4

36.1

33.3

8.32.8

Excellent Very Good Good Fair Poor

30

Our Partners

31

“The most significant thing I have learnt from this event isthe needed attitude when dealing with problems. "Themore young we are, the more failures we meet". This isthe sentence I really like in the event. This makes mestronger and have more motivation to keep movingforward.”

“In the event, I got a lot of information about recruitmentin Ho Chi Minh City. I learnt about the weaknesses andstrengths of Vietnamese students through comments ofemployers. The event helped me know how to improvemyself to fit with the employers' requirements and beable to have a job in the future.”

Key moments

32

“Four important things that an entrepreneurial leaderneeds to do: taking initiatives, taking risks, beingresponsible and being disciplined.”

“Don't afraid to make mistakes and be aware of learningfrom our mistakes because it is cheaper when we areyoung.”

“This is such a great event! I learned a lot when I listenedto the speech of your Ambassador, in which I know moreand understand more that I should be positive whenlooking for a job.”

Key moments

33

Key moments

34

Media

Press Release

Online media: • http://svvn.vn/dien-dan-gioi-tre-voi-doanh-nghiep-tai-viet-nam-2014/• http://www.baomoi.com/Dien-dan-gioi-tre-voi-doanh-nghiep/45/14319119.epi

TV news:• FBNC: https://www.youtube.com/watch?v=vOEwJLLPRJU&feature=youtu.be• HTV7 (from 5:45) : https://www.youtube.com/watch?v=X-xbTlZvjpg&feature=youtu.be&list=UUUPBECrrOdnbDJq5wZBLFog

And other offline news.

35

Contact Us

Ms. Hinh Tieu TrucVice President – Y2B 2014AIESEC in Vietnam(+84) 126 538 4144tieutruc.hinh@aiesec.net

Mr. Tran Do Nguyen Linh

Ms. Chau Thi Tu NhiExternal Relations– Y2B 2014AIESEC in Vietnam(+84) 127 373 8168tunhi.chau@aiesec.net

Agenda Manager – Y2B 2014AIESEC in Vietnam(+84) 909 683 599nguyenlinh.trando@aiesec.net

Ms. Nguyen Thi DiepExternal Relations Manager – Y2B 2014AIESEC in Vietnam (+84) 989 309 439diep.nguyenthi@aiesec.net

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January 2015