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The 19th

edition of BengaluruITE.biz 2016, organized by Department of Information Technology,

Biotechnology and Science & Technology, Government of Karnataka and Software Technology

Parks of India (STPI) Bengaluru was held from November 28th

to 30th

, 2016.

Keeping in view the fact that technological innovations happen in Bengaluru, the theme of

Bengaluru ITE.biz 2016 event was aptly chosen as 'Define the Next'. The 3-day event had the

support of leading IT and Electronics Associations, such as NASSCOM, IESA, TiE, ABAI, Data

Security Council of India (DSCI) etc with representation of countries like Japan, UK, Germany,

Netherlands, Korea, Israel and Australia.

The Inaugural The dignitaries for the inaugural of 19th edition of BengaluruITE.biz were Shri. Siddaramaiah,

Hon’ble Chief Minister of Karnataka, Mr. R.V. Deshpande, Hon’ble Minister for LMI &

Infrastructure Development, Government of Karnataka, Mr. K.J. George, Hon’ble Minister for

Bengaluru Development and Town Planning, Government of Karnataka, Mr. Priyank Kharge,

Hon’ble Minister of State for IT & BT and Tourism, Government of Karnataka, Mr. Karsten Klein,

Deputy Mayor, The Hague, Netherlands, Mr. D. Sudhakar, Chairman, KEONICS,

Dr. Subhash Chandra Khuntia, IAS, Chief Secretary of Karnataka, Dr. C.N. Ashwath Narayan, MLA,

Malleshwaram Constituency, Mr. Bhaskar Ghosh, Group Chief Executive, Accenture Technology

Services, Shri S. Gopalakrishnan (Kris), Co-Founder, Infosys Ltd. Chairman, Karnataka’s Vision

Group on Information Technology, Mr. Anant Maheshwari, President, Microsoft India,

Mr. Philippe Forestier, Executive VP, Global Affairs, Dassault Systems, Dr. Omkar Rai, Director

General, Software Technology Parks of India (STPI), Ms. V. Manjula, IAS Principal Secretary,

Department of IT, BT and S&T, Government of Karnataka and Ms. Tanusree Deb Barma, IAS

Director, Department of IT & BT and MD, KBITS.

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The event focused on topics like Artificial Intelligence, IoT,

Robotics, Virtual Reality (VR) & Augmented Reality (AR), Spatial

Technologies, Aerospace & Defence, Future of Electronics, AVGC,

Disruptive ideas, Tier 2 & 3 cities as Destinations, Design, Cyber Security,

Startups and Entrepreneurship Development among many others.

• Rural wi-fi services in 11 Gram Panchayats through KEONICS was

launched.

• The Hon’ble CM launched the Grand Challenge Karnataka, a

Government initiative under the multi-sector Start-up Policy to

scout for new technologies or innovations that can offer solutions

to some of the prevalent problems in the State.

• Prominent business leaders like Mr. Bhrath Ghosh,

Mr. Anant Maheshwari and Mr. Kris Gopalakrishnan paid special

attention to the fact that, this has probably been the best edition

since its inception with focus being given to varied verticals.

• International Perspectives – country presentations by seven nations

- Germany, Korea, Netherlands, Taiwan, Australia, Israel and Japan

talking about their conducive ecosystems and opportunities for

collaborations. Also participation of international trade delegations

from Japan, Netherlands and Taiwan was a welcome highlight.

• MoU with The Hague, Netherlands and the Government of

Karnataka for collaboration in the fields of technology for elderly

care, genetic research, Startups and Cyber security and MoU with

Japan to drive skill development and employment in IT and

Electronics sectors were signed.

• Organisations like NASSCOM, TiE, IESA, ABAI, DSCI, Spread, KSRSAC,

Creativity World Forum and other partners played pivotal roles in

structuring the theme, content as well as steering invigorative

conference sessions.

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• The highlights of the day included the CEO Conclave and the

Fireside Chat. The CEO Conclave was moderated by

Mr. Krishnakumar Natarajan, Executive Chairman, Mindtree with

panelists including Ms. Rekha Menon, Chairperson, Accenture India

and Mr. Vijay Ratnaparkhe, MD, Bosch; Mr. Sreekanth

Arimanithaya, MD, CSC India; Mr. P. Nagaraju, CGM, BSNL.

• The Fireside Chat was moderated by Mr. C.P. Gurnani,

Chairman NASSCOM and MD & CEO, Tech Mahindra with

Mr. Jim Fowler, Global CIO, GE.

• Panel Discussion on Live Smart, Work Smart moderated by

Ms. Nivruti Roy, GM India & VP, Platform Engineering Group, Intel

Corporation, Mr. Irfan Razack, CMD, Prestige Group, deliberated on

the impact that technology will have in the daily lives of people,

businesses, cities and governments.

• The Aerospace and Defense Panel discussion moderated by

Dr. C.G. Krishnadas Nair, President, SIATI & Former Chairman, HAL,

had an eminent panel including Mr. Philippe Forestier, EVP,

Dassault, which delved into the need for building a sustainable

ecosystem where design excellence, product superiority and

seamless governance could take India into the next big phase.

• The session on Telecom – Translating Digital India into Reality was

attended by Shri. N. Sivasailam, IAS Additional Secretary, DoT in

addition to the leading CEOs from Telecom companies who spoke

about the importance of last mile connectivity and the need for

outreach to remote villages to ensure digital inclusion.

• Focused and extensive sessions were held at the BengaluruITE.biz

on AR, VR & Gaming and Animation and its accompanying

technologies by ABAI had conquered the audience’s attention Mr.

Ashish Limaye, CEO, Happy Finish; Mr. Satheesh Subramanin, VP of

Engineering Blippar; Mr. Pradeep Nair, MD, (India & Saarc)

Auto Desk; Mr. Damien De FroBerbville, GM, Dreamworks;

Mr. Shanmugh Natarajan, ED & VP (Products) Adobe Systems India.

The action filled second day concluded with the STPI IT Export

Awards ceremony.

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• The day began with a keynote address by Mr. Swarna Subba Rao,

Surveyor General of India and Mr. Malcolm Havercroft,

Director-Operations, Ordnance Survey International.

• The K-GIS programme mandated the inter-sharing of geospatial data

between multiple departments of Karnataka and also the public for

various planning and developmental needs.

• The next frontier in tech innovations took over in the next

session with a keynote talk by Mr. Hari Menon, Co-Founder & CEO,

BigBasket. He talked about the use of technology in delivering value to

customers.

• The Entrepreneurship panel discussion that followed was moderated

by Mr. Naganand Doraswamy, President TiE Bangalore, Founder MD &

CEO, Idea Springs Capital, and had Mr. Shashank N.D, Founder, Practo;

Mr. Gaurav Hinduja, Co-Founder, Capital Float and Mr. Rahul Narayan,

Team Lead, Axiom Research Labs contributing to the discussion.

• The Design Impact session, moderated by Ms. Sonia Manchanda,

Founding Partner, Spread Design & Learning dwelled on how big and

small companies are leveraging design and technology to define the

next by marrying technology and design to redefine design paradigms

that can open up a whole new world of possibilities. Design Hack had

presentation by 5 Startups.

• Investor panel on Funding for Tech Startups had eminent leaders like

Mr. Rishad Premji, CSO, Wipro; Mr. Samir Kumar, MD Inventus

Advisors; Mr. G.V. Ravishankar, MD, Sequoia Capital and was

moderated by Mr. Sanjay Anandaram, Venture Partner, Seedfund.

• A series of interesting presentations were made by young and new

entrepreneurs under the aegis of Startup Karnataka YESSS.

• The evening concluded in grand style with the first ever Startup

Karnataka Top Tech 25 Awards being.

Participation Analysis

Category Number

Speakers 144

Delegates 1806

Sponsors / Exhibitors 160

Business Visitors 5000

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SPECIAL PROGRAMMES

• Rural IT Quiz: One of the Flagship Programs conducted by the Department of IT & BT, Govt.

of Karnataka in partnership with Tata Consultancy Services (TCS) helped enhance IT

awareness amongst Students nationwide at the grassroots level, keeping them abreast of

the latest developments in Information Technology.

• Idea Currency: KBITS in collaboration with Workbench Projects supported the cause of

taking top 20 disruptive Ideas which created impact and showcased them at the event.

• Geospatial Technology and Applications Programme: In association with KSRSAC,

NEXT GENERATION APPLICATIONS USING GIS program focused on case studies of

implementation of GIS in the areas of Agriculture, Urban, Forest, Transport, Land records

management, location intelligence and analytics and future technology trends.

• Creativity World Forum (CWF): The annual conference organized by the District of

Creativity (DC) Network, with Creativity and Innovation Platform of Karnataka (CIPK)

brought together progressive thinkers, experts, inventors, practitioners, innovators,

thought leaders and entrepreneurs from all over the world on a single platform to

individuals to ideate and develop new solutions to critical issues in improving regional

economy and quality of life.

The International

Tradeshow

The event had about 160 Exhibitors and Sponsors. The Tradeshow had over 50 start-ups and

featured STPI MSME Pavilion, Start-Up Karnataka Pavilion, ELCIA Pavilion, GIS Pavilion, Experience

Zone, Karnataka Showcase of Initiatives in IT, Electronics, Skills. The exhibitors represented

Software Services, Electronics, Embedded Systems, Cloud Computing, Big Data, Mobility, Security,

e-Governance, ERP etc.

The Tradeshow turned out to be an excellent platform to showcase technologies, solutions,

products, services and innovations providing ample opportunity to gain ultimate business

exposure within the IT & Electronics fraternity. This interactive arm of the event offered an

appropriate platform for new business tie-ups & collaborations and attraction of investments. The

tradeshow attracted about 5000 Visitors.

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FEEDBACK

Innovate in Karnataka, Invest in Karnataka because the future of India is Karnataka. Our tier-II

cities like Mangaluru, Mysuru, Hubballi, Dharwad, Belagavi and Kalaburgi also have skilled

manpower and other necessary infrastructure. I would request IT companies to invest in the tier

two cities and replicate the IT ecosystem of Bengaluru in these places.

- Mr. R.V. Deshpande, Minister of Industries and Commerce

Eco System in Bangalore is unique. When you look at the next phase of Innovation, next phase of

Technology, Bangalore and Karnataka has an important role to play. Events like this has to happen

all throughout the year.

- Mr. Kris Gopalakrishnan, Co-Founder, Infosys

We are very happy that we got the chance this year and have made it a part of BengaluruITE.biz

2016. There are eight verticals that are being discussed here.

- Prof. HP Khincha, Chairman, Karnataka State Innovative Council

Indeed a great privilege to be a part of the reputed BengaluruITE.biz. Path breaking initiatives

bringing together all the stalk holders under one roof and taking image of Bengaluru from Eastern

Silicon Valley to the birth place of innovation, where start- ups create billion dollar business.

- Mr. Bala Malladi, CEO, ACT

For us, the city of Hague, it is important that we find international cooperation and am glad we

signed an MOU as it is important for further steps we have to take.

- Mr. Karsten Klein, Deputy Mayor, The Hague, The Netherlands

The event is a landmark event, I am excited and honoured to be a part of it. It truly brings together

in Bangalore, the ecosystem of Physical innovation, Biological Innovation and Digital innovation

coming together.

- Mr. Anant Maheshwari, President, Microsoft- India

The event is absolutely great, it brings all the stakeholders together where everyone can share

their ideas and see what is next and drive the business growth around that.

- Mr. Bhaskar Gosh, Group Chief Executive Accenture Technology Services

It was very interesting to see the perspective of IT from Israel, Korea, Netherlands, Taiwan and

many more countries. There is so much to learn for Bangalore from these innovation hubs.

Great Opportunity.

- Mr. Dipesh Shah, Senior Vice President, Samsung

The more you expose India, Indians and Indian businesses to Technologies, the better it will be and

I think we need to do this event more often.

- Mr. Hari Menon, CEO, Big Basket

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FEEDBACK

How do you really spread the IT industry across the State and give people the optimism and the

size of opportunities by which they can create businesses? In achieving that objective, this event

has certainly done a lot to create interest.

- Mr. Krishnakumar Natarajan, Executive Chairman, Mindtree

We are in the beginning of industrial revolution and we have just hit the tip of an Iceberg. I really

feel that Bangalore and Karnataka Government has beautifully played a substantial role in it.

- Ms. Nivruti Rai, GM India, Intel Corporation

This event must happen in every State so that people from small towns who don't really have the

opportunity all the time to come to bigger cities should be able to participate in this event, so that

the culture of entrepreneurship spreads widely and deeply.

- Mr. Sanjay Anandaram, Venture Partner, Seedfund

I think we are in the forefront dictating how things have to be done across India. Karnataka is

completely in the forefront.

- Mr. Srikanth Goplakrishnan, VPloT & Digital Enterprise Asset Management, SAP Labs

Exhibitors Feedback

Very good opportunity to showcase ones products and getting feedback – BSNL

We got very good response for our stall- IKNOWVATIONS

Very good opportunity for start-ups and small companies. Thanks STPI for all the help.

River Engineering and Technology Services

It was excellent and above our expectations- Tecobytes Solutions Pvt. Ltd

Have got many business opportunities through this platform- Workbench

Very good. Arrangements were more than satisfactory.- Dassault Systems

Mode of

Advertisements

Print Media An extensive media plan was carried out to promote the event in various cross section of IT &

Electronics fraternity. The campaign started with launch advt. focusing on Karnataka and one advt.

all India. Later on the momentum was picked up by regular advertisements in South India and

Karnataka. The campaign created good interest in the stakeholders to participate in the event.

The major attraction of the campaign was the 6 Front Page advertisements. Released in the

leading dailies and not to miss the mega advt. of 1513 sqm, almost a full page in Times of India.

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Mode of Advertisements

Leading mainline publications used across the campaigns were:

• Times of India- Karnataka

• Deccan Herald- Karnataka

• The Hindu-Karnataka

• Economic Times- All India

• Hindu Business Line-All India

• Deccan Chronicle- Karnataka

• Prajavani-Karnataka

• The New Indian Express-

Karnataka

Trade Media To reach out to the various stakeholders from IT & Electronics sector web banners

were planned with some of the trade publications including:

• Big Data Talent

• Channel Drive

• Entrepreneur

• Electronics For You

• IndiaTechOnline

• Telecom Drive

Outdoor Out of home (OOH) campaign was done to create awareness about event as well as to get

maximum footfalls at Tradeshow. 1 Mobile van was used to promote the event for 15 days. This

mobile van was planned on a strategic route to from morning to evening during this period. For

the first time 25 Bus Shelters were used at the prominent places to promote the event.

30 Hoardings at key locations were taken before event to generate awareness. There was a

special campaign done with BMRCL as well.

Radio In order to reach out to the IT & Electronics community from Bengaluru an 8 days Radio Campaign

was carried out on leading station Fever 104 FM. This includes various spots, Sponsorship Tags, RJ

Mentions as well as OB Link on inaugural day.

Digital Media • Facebook: The reach & page likes increased slowly at first,

but once we started with paid ads, the reach & page likes

increased rapidly to the numbers we have today

• Twitter: is used for customer engagement, we have done

2,033 tweets till today! We added 492 followers to the page

Some of the top performing posts

• Banner on TOI.com and ET.com: To

encourage more registrations, web banner for

1 lakh impressions were placed on TOI.com and ET.com.

YourStory was the social media partner for the event

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Press Clippings

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