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![Page 1: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/1.jpg)
Creating an Event Website
with WordPress
![Page 2: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/2.jpg)
Who I Am
Marna Friedman Business Strategist
Mpressive Solutions http://mpressivesolutions.com
LinkedIn: http://www.linkedin.com/in/marnafriedman
Twitter: @marnafriedman
Author of EVENTually Perfect
![Page 3: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/3.jpg)
WordPress is used by 15.7% of all the websites, that is a content management system market share of 54.1%
![Page 4: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/4.jpg)
Event Engagement
![Page 5: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/5.jpg)
Engagement before, during & after • Start with the website • Use the necessary tools • Consider your audience • Share information
Remember that social media is about engagement, not a megaphone.
![Page 6: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/6.jpg)
Consider your audience • Event site
launched • Squeeze page vs.
landing page • No event location • No speakers or
sessions
![Page 7: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/7.jpg)
Theme Selection
• Is design an issue? • What functionality do you need? • Use custom menus to release
information in an organized, timely manner
• Integrate social media for engagement
![Page 8: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/8.jpg)
Make access to info easy to navigate
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Important info above the fold
DATE
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Important info above the fold
LINKS TO INFO
![Page 11: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/11.jpg)
Important info above the fold
Call to action
![Page 12: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/12.jpg)
Plugin Selection
Determine basic functionality needs • Calendar • Registration • Maps • Information gathering • Links to social media
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EventBrite
• Create registration widget • Create registration page • Create countdown widget • Offers links to social media • Create discount codes • Email blasts • Name badges • Check-in list
![Page 14: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/14.jpg)
Maps
Comprehensive Google Maps • Offers map to event location • Offers direction option • Auto generates unique ID for
each map • Widget enabled
![Page 15: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/15.jpg)
Information Gathering
Gravity Forms • Minimal investment $39 • Unlimited forms • WordPress integration • Data export • Unlimited forms for speaker &
sponsor submission, and more
![Page 16: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/16.jpg)
Social Media Engagement
• Links to social media • Twitter feed • Facebook feed • Scheduled posts etc. • QR Codes Ping.fm Hootsuite
![Page 17: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/17.jpg)
Post event strategy
• Build email list http://mailchimp.com/
• Gather presentations http://www.slideshare.net/
• Save “tweets” • Use Facebook page • Convert website to blog
![Page 18: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/18.jpg)
Much like an invitation,
your website
is a first impression
of your event
- make it memorable!
![Page 19: Event presentation](https://reader033.fdocuments.in/reader033/viewer/2022052820/54b432724a79593c598b45b6/html5/thumbnails/19.jpg)
Slides and plugin recap can be viewed at
http://nwatlwp.com/creating-an-event-website-with-wordpress/