The art and science of the

audience 3 pointers to growing your event from the ground up

THE OLD ADAGE “GOOD JUDGMENT COMES FROM

EXPERIENCE AND MOST OF

THAT COMES FROM MAKING

BAD JUDGMENTS” RINGS TRUE.

KRISTINE LAURIA’S FIRST

EVENT HAD LITERALLY NO

ATTENDEES!

That’s her!

SHE’S GONE ON TO ORGANIZING COMMUNITY

EVENTS LIKE WALKABOUT

SINGAPORE AND FAILCON.

AND CURATES THELIST.SG – A listing of interesting and unique events in

Singapore with a following of over 3000 readers.

NOW THAT’S IMPRESSIVE

HOW TO GET

STARTED

SEED THE IDEA Ask for the opinions of friends, partners, and

on social media.

ESTABLISH KEY

PARTNERSHIPS There are already people doing what you’re doing so help each other out.

PUBLICIZE List your event in advance.

Do not depend on famous names or

established brands to drive the

marketing and ticket sales for your

event. Be proactive.

PUT UP MORE TICKETS THAN

YOUR EXPECTED ATTENDANCE. ON AVERAGE, 75% WILL TURN UP.

GENERATE EXCITEMENT Use every tool in your marketing toolbox to

build an audience.

Creating an identity in your online

presence is important and sets you

apart.

Get RSVPs early to build social proof

and make going to your event look

more exciting!

If you’ve only got a few sign ups at the start, do not freak out. It’s normal. Most people sign up only a week

before the event.

FOLLOW UP WITH

EVENT GOERS AND

HAVE A VALID EMAIL

FOR THEM TO KEEP IN

TOUCH WITH YOU!

GROW YOUR

AUDIENCE

IDENTIFY AND REACH OUT TO

INFLUENCERS IN YOUR TARGET

AUDIENCE.

They could act as a

mouthpiece for your event.

HAVE A TESTING PHASE

TO UNDERSTAND WHAT

IS INTERESTING OR

ENGAGING TO YOUR

COMMUNITY.

Make use of tools like

MailChimp, Facebook insights, and

Twitter Analytics.

A/B test subject lines in your EDMs or

on social media and push information

out at different times.

You’ll soon be able to gain an understanding of who your audience

is and what they want.

Take note, your community

might not be who you expect

them to be!

Find out what it is you’ve done to attract this group of people and allow

your assumptions to shift to reflect

your community.

KEEP THEM

ENGAGED

BE RESPONSIVE TO YOUR

AUDIENCE Inject your personality on online media, and

find out the tone of the audience and reflect

their voice.

ALWAYS SHOW THE LOVE

TO YOUR COMMUNITY Find a way to giveaway free tickets, get

more sponsors, and so on.

SO HEAD ON OUT

THERE, GET BACK TO

THE DRAWING BOARD,

EXPERIMENT, AND LET

SOME MAGIC HAPPEN!

Learn to ask the right

questions to kickstart

amazing events.

DOWNLOAD

FREE EBOOK

Suling Wong

Produced by

Claire Ding

Original article by

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