5 common mistakes

to avoid when

promoting your

event on Facebook

You have an idea for an event.

You have an idea for an event.

You set up your Facebook event page.

Now you wait for your target audience to

indicate that they are attending your event.

Sounds simple enough, right?

But how often do we find that there aren’t enough people

indicating their interest in the event?

We address the 5 common mistakes that organizers make, so

that you can learn from them.

1 INCOMPLETE

INFORMATION

When your event page goes live, you should have the basic

information such as venue, time, date, cost, and link to ticket purchasing or registration.

Information such as agenda can be updated on the page over

time.

But if the main information are not present on the event page, they

will not be able to make the decision to buy the ticket at the

moment itself since there are unknown variables.

2 INVITING

EVERYONE

Inviting everyone on your list of friends to your event might seem like a really easy way to increase

the number of people who will attend your event.

But this is an ineffective way of getting the right crowd to your

event.

Relevance is important at every stage of event planning, and

invitation of potential attendees to your event shouldn’t be an

exception.

Facebook allows you to invite people by association. So if you

have organised other events before, you can invite the group of

people who attended that event to your new event.

Use this tool to invite the attendees that are more relevant to your event, or have friends who are likely to be interested in your

event.

3 LACK OF CROSS

PROMOTION

When promoting your event on Facebook, you have to think

beyond the limits of your own channels to convert potential

attendees.

Leverage on the social influence of your event partners, speakers or performers at your event, and have them help cross-promote on

their fan page as well.

This can really help to increase the awareness of your event with a target audience that you may

not have direct access to.

4 DULL

EVENT PAGE

After you have set up your event page, you seldom update it! This is a cardinal sin for Facebook event

pages.

Of course, you must find a balance between spamming and

updating.

The goal is to keep your attendees engaged on your page so that

they feel excited about the upcoming event.

Engage them with behind the scenes information, giveaways, or even something simple such as a

countdown to your event.

Update with bite-sized information that they are likely to

re-share on their feed.

5 NOT USING

FACEBOOK ADS

If you have an event and you are exhausting your own channels,

then using Facebook ads to boost your event would be a good plan.

With the current Facebook algorithm, asking people to

purchase tickets from your post status is not beneficial to you.

Facebook wants to be a channel for discovery, and posts that are seen as “salesy” or clickbait are

penalized in the algorithm which ranks content on users’ newsfeed.

This means that your post asking people to purchase tickets might not receive enough reach in the

first place.

With Facebook Ads, you can set it up to directly target the audience that you would like to convert to

your event attendees.

To have a successful campaign, segment your audience and

experiment with different images and copy used in your ad to

identify the winning combination.

You can set the budget, audience, and other parameters that make it a very cost-effective marketing

effort.

Got your own event management

tools and tips to share with fellow

event organizers?

Tell us in the comments below!

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by Original article by

Shilpa S Nath

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Event Marketing 101: 5 common mistakes to avoid when promoting your event on Facebook