Event Confessions Presentation

About upcoming and past events promotions and advertising!

Toronto Santa Claus Parade

Sunday November 20th, 2011

- Struggling with promotions

-No traditional media directing to website

-Good with social media

Royal Winter Fair

November 4- November 13, 2011

-A great experience

-Activities for all ages

-Taste new food products

Scotia Bank Waterfront Marathon

Sunday October 16, 2011

-No one recognized sponsors at the marathon

-Need to find another way to get spectators and runners attention

Gourmet Food and Wine Expo

November 17 – November 20, 2011

-Overpriced

-Targeting the wrong income bracket

-Very little advertisement

Mary Poppins

August 31, 2011 – January 8, 2012

-Good advertising throughout the GTA

- Receiving both positive and negative reviews

-Receiving free publicity through local newspapers

United Way Stair Climb

November 23, 2011

-Equal to the amount of stairs in the CN Tower stairclimb

- Created a challenge for the EM2 students

- Multiple promotional tactics

Cavalcade of Lights

November 26, 2011

-Been around for 45 years and still lacking on promotions

-Scotiabank is wasting their money

-Outdate with technology

Winter Magic

November 3 – December 18, 2011

-Consists for 5 events

-Still a fairly new event

-Have some social media

The ROM- Mayan Civilization

November 19, 2011- April 9, 2012

-Great interactive programs and events all the time

-Introduced something new a great time

-Great promotions throughout the GTA

Roller Derby World Cup 2011

December 1 – December 4, 2011

-Becoming a world recognized sport that no one has really heard of

-Horrible sponsors

-No promotions or local advertisements