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BUSINESS AND MANAGEMENT

ASSIGNMENT FRONT SHEET

Student Name:

Certification : I certify that the whole of this work is the result of my individual effort and that allquotations from books, periodicals etc. have been acknowledged.

Student Signature: Date:

Student Registration Number:

Student email address :

Programme : BA Year/Level : 1/4

Academic Year : 2012/13 Semester : 2

Module title : The Events Industry Assignment no. : 2

Module code: BUS411 Word guide: 2000

Percentage Weighting of this assignment for the module: 50%

Issue date : 21 March 2013 Return date : 16 May 2013

Lecturer : Dr. Jan Green Second marker :

Notes for students :

1. Hard copy of assignment should be stapled in the top left corner and submitted to the Undergraduate School Office.

2. Electronic copy of assignment must be submitted through Turnitin.

3. 10% of marks are awarded for satisfactory use of language and/or good presentation.

4. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required.Note that all referenced work should be obtained from credible sources.

5. Students should ensure that they comply with Glyndwr Universitys plagiarism policy.

6. Students should make correct use of the Harvard referencing method.

Learning Outcomes Tested in this Assignment :

To explain the significance of planning and scheduling with the festivals and events sectorTo prioritise the managerial and marketing skills applicable to festivals and event management

Overall Comment :

Mark (%)

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Would students please note that achievement of the learning outcomes for this assessment is demonstratedagainst the assessment criteria shown below (which are not necessarily weighted equally). All marks/gradesremain indicative until they have been considered and confirmed by the Assessment Board

Assessment CriteriaMarksAwarded

MarksAvailable

1

Assignment introduction

Clear identification of the nature and duration of events related

project and identification of the recognised sequence andstages making up the overall project. Provision of examplesdrawn from practice. The advantages of utilising projectmanagement techniques in order to breakdown event tasks andenhance the allocation of short-term duties

30

2

Practical management skills are clearly identified to reflect thehands-on, problem-solving nature of events. Relevant theory isused to provide a foundation for the skills. Practical solutionsutilised within the sector at past events will attract a proportion ofthe marks

25

3

Advance marketing techniques have developed and changed inline with technological changes. Identification and illustration ofthe benefits of prior notification and advance booking should beexamined and applied to the sector

Assignment summary

30

4

Use of full and correct Harvard references to provide academicevidence of the assignment contentAbsence of supporting theory places an assignment in themarking band 30 -40

5

5Presentation event management is a profession. Businessdocument, good structure and layout. Use of headings, subheadings, introduction and summary

10

6

Additional Comments from Second marker or External Examiner (if required) :

2

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BUS411 The Festival and Events Industry Assignment 2 Spring 2013

Assignment Background and Context

Assignment Brief

1.Johnny Allen, one of the co-authors of Festival & Special Event Management, published byJohn Wiley comments that Project Management is helping to formalise and standardise theevent management process and is now the basis of most contemporary events. This processhad led to the contribution of a new role the Event Project Manager(www.projects.uts.edu.au)

For an event of your choice, that is scheduled to take place during the summer of 2013,prepare a project plan that clearly identifies the recognised stages of project management andrelates the plan to the selected event. Academic definitions of the terms used should beintegrated into this section

2.Event management may be defined as: the capability and control of the process of purpose,place and people (Raj Walters and Rashid 2009:11). The elements of capability and controldraw on the top five attributes of a great event manager, identified by The Institute of EventManagement (www.institute-of-event-management.com) as being:

a) Organizational skills

b) Attention to detail

c) Temperament demonstrating calm and reason

d) People skills connection and understanding

e) Leadership taking charge of the flow

Select two event management skills (which do not have to be from the above list) anddemonstrate how they should be utilised to support the effective running of an event.

Examples need to be included, along with theoretical content to provide credibility to this

section

3.Event sponsorship is an increasingly important source of funding for all types of events.

Prepare a list of potential benefits that may result from a relationship-based event sponsorship

agreement using examples to illustrate your answer.

4. Full and correct use of Harvard referencing

5. Professional presentation throughout, to a business standard.

Total: 100 marks, modular value of assignment is 50%

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http://www.projects.uts.edu.au/http://www.institute-of-event-management.com/http://www.projects.uts.edu.au/http://www.institute-of-event-management.com/

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Undergraduate level 4

Grading & Marking Criteria

80 + Outstanding work of exceptional merit which is original in content or approach allowing anovel perspective, going beyond what is available in the literature.

70 79 Work which is clearly articulated and well substantiated, based on extensive reading, anddemonstrates an authoritative grasp of the concepts, methodology and contentappropriate to the subject and to the assessed task. There is clear evidence of originalityand insight and an ability to sustain an argument, to think analytically and/or critically andto synthesise material effectively.

60 69 Work which demonstrates a very good level of understanding of the concepts,methodology and content appropriate to the subject and which draws on a wide range of

properly referenced sources. There is clear evidence of critical judgement in selecting,ordering and analysing content. The work demonstrates some ability to synthesisematerial and to construct responses which reveal insight and may offer some occasionaloriginality.

50 59 Work derived from a solid basis of reading and which demonstrates a grasp of relevantmaterial and key concepts and an ability to structure and organise arguments. Theperformance may be rather routine but the work will be accurate, clearly written andinclude some critical analysis and a modest degree of original insight. There will be noserious omissions or irrelevancies.

40 - 49 Competent and suitably organised work which demonstrates a reasonable level of

understanding with minimal analysis and interpretation. It covers the basic subject matteradequately but is too descriptive and insufficiently analytical. There may be somemisunderstanding of key concepts and limitations in the ability to select relevant materialso that the work may be flawed by some omissions and irrelevancies. There will be someevidence of appropriate reading but it may be too narrowly focussed.

30 - 39 Work lacks evidence of knowledge relevant to the topic and/or significantly misusesterminology. There is either no evidence of literature being consulted or irrelevant to theassignment set. Inaccurate or inappropriate choice of theory. Unsubstantiated/invalidconclusions based on anecdote and generalisation only, or no conclusions at all. Lackscritical thought, analysis and reference to theory.

0 - 29 Insufficient level of understanding and knowledge base unacceptably weak. No evidenceof logical structure and poorly presented. Referencing is unsystematic or absent.

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