EVENT BROCHURE

M I N N E A P O L I S , M NJ u n e 2 7 - J u l y 1 , 2 0 2 0

764sports and entertainment executive attendees on average.

92%of attendees at director level or above.

33%of attendees are sponsors.

44%of attendees are C-level executives.

23countries represented on average.

32hours of networking on average.

100%of NFL, MLB, NBA, NHL, and MLS teams have attended SEAT.

152speakers on average.

SEAT isthe ONLYPeer-DrivenSports & Entertainment Conference in the world!

IMMERSEyour company executives in a collaborative environ-ment

BUILDstrategic partnerships with industry decision-makers

NETWORKwith clients and new business prospects

GENERATEsales and revenue

GROWbrand awareness

MARKETyour products and services at a “relationship” conference for a long-term business strategy

Tracks & DiscussionsThe SEAT Digital Marketing Track is two days of case studies, roundtables, panels, best practices and networking focused on digital marketing strategies, transformational technologies, social media, mobile technologies, digital analytics strategies and best practices, forward thinking ideas, creating & imple-menting digital roadmap strategies, re-branding strategies, latest successful projects around fan engagement strategies, mobile apps and more. Additional roundtable discussions on leadership best practices to ensure departmental successes.

The SEAT Data & BI Track are sessions with case studies, best practices, collaborative discussions, workshops and panels on data, CRM, loyalty, social, ticketing solutions and strategies, sponsorship tools, sales best practices, fan-relationship mod-els and strategies and analytics best practices & strategies that work. Sessions with a focus on leveraging and combining CRM, social media, sponsorship and sales strategies. Best practices in creating a data-driven marketing strategy leverag-ing transformational technologies, tools, and strategies. Addi-tional roundtable discussions on leadership best practices to ensure departmental successes.

The sessions in the Venue Technology & Design Track will challenge the status quo, change the direction of venue tech-nology discussions by sharing best practices, collaborative discussions looking at Smart Cities, digital venues, smart venues, venue operations, digital technologies, venue con-struction, fan safety, data security, architecture and venue design THROUGH the fan journey leveraging transformational technologies, IoT, AI, VR, forward-thinking strategies, innova-tive strategies, new innovations, and analytics to drive change in the global sports and entertainment industry.

Saturday June 27• Exhibit hall setup; registration desk setup, conference room A/V setup and staging • Minnesota United FC stadium tours and reception event

Sunday June 28• Morning Run / Morning Yoga• League Meetings• Collegiate Leaders Meeting• Women in Sport Power Networking Lunch (Pre-registration required)• Leadership & Innovation Workshops (Complimentary but pre-registration required)• Opening Keynote & SEAT 101: How to get the most out of SEAT• Startups & Tech Innovation Showcase• Special networking event @ Vikings Stadium -- Tech tours, networking, and more!• SEAT 2020 OPENING Reception - Exhibit Hall Networking Reception with 5 Specialty Local Breweries

Host the “SEAT 2020 Beer Garden Tastings”

Monday June 29 • Morning Run / Morning Yoga• Breakfast• Sessions/ Breakouts• Lunch• Sessions/Breakouts• Evening Networking Event, F&B at Target Field, Home of the Minnesota Twins Tuesday June 30• Morning Run / Morning Yoga• Breakfast• Sessions/ Breakouts• Lunch• Sessions/Breakouts• Keynote - Health, Wellness & New Science Tech• Closing of SEAT 2020 at the Famous Prince’s First Ave Bar with the SEAT Band as the opening act

and wrapping up with a local cover band with F&B, networking and fun Wednesday July 1st• University of Minnesota host Collegiate Leaders for morning discussions, tours & networking break-

fast

H I G H - L E V E L A G E N D A

SATURDAY NIGHT

Evening Networking Event at Target Field, Home of the Minnesota Twins. Food, Drinks, Tours!

SEAT After Hours Party at the Famous Prince’ First Ave Night Club – Bands,

Food, Bars & networking until 1AM

Advisory Board & Steering Committee and International VIP’s invited to a special networking event at Vikings Stadium – Tech tour, football skills contest on the field and networking reception.

AFTER PARTY - SEAT Exhibit Hall Beer Garden, Reception & Networking

Minnesota United FC Stadium Tours and Reception Event

SUNDAY NIGHT

EVENTS

MONDAY NIGHT

TUESDAY NIGHT

Hyatt Regency Minneapolis1300 Nicollet MallMinneapolis, MN 55403

June 27-July 1,2020Standard rooms for $149-199 / Night

Book Your Room: https://www.hyatt.com/en-US/group-booking/MSPRM/G-SEAT

Room upgrades (Limited availability):Junior Suites: $10.00 AdditionalExecutive Suites: $30.00 AdditionalRegency Club: $40.00 AdditionalPark Suites: $100.00 AdditionalSelect Suite: $150.00 AdditionalVIP Suites: $300.00 Additional

HOTELPARTNER

HYATT REGENCY MINNEAPOLIS1300 Nicollet MallMinneapolis, MN 55403USA

T +1 612 370 1234F +1 612 370 1463minneapolis.regency.hyatt.com

FLOOR PLANSecond Level Meeting Rooms

GREENWAYBALLROOM

REGENCYROOM

MIRAGE

ST. CROIX MINNEHAHA

A

B

C

D

E F

G

H

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ESCALATORS

Skyway A

Hennepin

Hiawatha

Skyway B

PREFUNCTIONRESTROOMS

GREENWAYPROMENADE

TO PARKING RAMP

FED EX

A-ECORRIDOR

F-JCORRIDOR

CONFERENCE ELEVATORS(FLOORS 1-6)

ELEVATORS

RESTROOMS

STAIRS

SKYWAY TO MINNEAPOLISCONVENTION CENTER

AND DOWNTOWN

SKYWAY ACCESS

BALCONY

NORTHSTAR BALLROOM

NORTHWOODS

SEAT Leadership & Innovation Workshop / Sessions

WALKER

PATIO

FLOOR PLANMain Level Meeting Rooms

RESTROOMS

RESTROOMS

RESTROOMS

LAKESHORE B

LAKESHORE A

LAKESHORE C

SEAT 2020 Exhibit Hall, Lounges, Breakfasts, Lunches & Networking Forum

GRANTROOM

NICOLLET PROMENADE

MAIN ENTRANCE

PRAIRIEKIT CHEN & BAR

FRONTDESK

EXHIBIT HALL

PRIVATE SUITESfor EMERALD SPONSORS

Exhibit HallEntrance

Entrance toDATA / BI

Entrance toDIGITAL

Entrance toVENUE TECH

PROMENADE

PARKING RAMPENTRANCE

SEAT Group Collective Meeting Spot for Busses & Networking Events

CONFERENCE ELE VAT ORS (FLOORS 1-6)

ELE VAT ORS

NICOLLET MALL

RESTROOMS

LOBB Y

PREF

UNCT

ION

RESTROOMS

LOUNGE LOUNGE

MARKE TDATA / BITRACK

BREAKOUTSESSIONS

VENUE TECHTRACK

BREAKOUTSESSIONS

DIGITALTRACK

BREAKOUTSESSIONS

SEATOffice

SEAT Keynotes & General Sessions

Private Suite Available for Purchase

Great opportunity for private hosted

reception/party

Private Suite Available for Purchase

Available Platinum Private Suite

Available Platinum Private Suite

AvailablePlatinum Private Suite

AvailablePlatinum Private Suite

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE REGISTRATION

KORE SOFTWARE

EXTREMENETWORKS

Verizon AmericanTower

CreativeRealities

LeyardPlanarJMA

AT&T

DataRobot

VoltServer Matsing

Ampthink

Aaron LeValleySVP, Business Operations & Strategy at AEG

Daniel BrusilovskyDirector, Consumer Products & Technology at Golden State Warriors

Brian ShieldVP, IT at Boston Red Sox

David JonesSenior Vice President of IT at Anschutz Entertainment Group

Brian CostelloDirector, Digital Media / Editor-In-Chief at Portland Timbers

David PayneSenior Technology Strategist - Athletics at University of Oklahoma Information Technology

Charlie Sung ShinVP, Strategy & Analytics at Major League Soccer

Denise TaylorPresident, Global Technology Solutions at Legends

Chris FreetDeputy AD for External Engagement at Kansas Jayhawks

Geoff WilsonNorthern Ireland Tourism Board/Sports Strategist, FIFA/UEFA/AFC/FIBA

Executive Advisory Board

Jay RiolaSenior Vice President of Strategy & Innovation at Orlando Magic

Scott KegleyExecutive Director of Digital Media & Innovation at Minnesota Vikings

John WinbornCIO at AS Roma / Stadio Della Roma

Shane HarmonChief Executive at Westpac Stadium

Jonathan BecherPresident at San Jose Sharks

Stephen BourkeFounder, Advisor, Strategist at SB1sport

Mitch HelgersonSenior Vice President, Marketing and Ticket Sales at Minnesota Wild

Steve ReeseCIO at Phoenix Suns

Sasha PuricCTO at Philadelphia 76ers

Tommy ReganSr. Director of IT at Virginia Tech Athletics

Executive Advisory Board

M I N N E S O T A H O S T C O M M I T T E E

A DV I S O R S / S U B J E CT M AT T E R E X P E RTSJesper NyholmAdvisor, Health & Well-Being

Paul GreenbergAdvisor, External Relations

Jack ElkinsAdvisor, Leadership & Innovation

Dan MigalaAdvisor, Business Advancement

Katee ArringtonAdvisor, Women’s Leadership

Christine StoffelCEO at SEAT

Steering Committees: Coming Soon

• Bryant Pfeiffer – Chief Revenue Officer at Minnesota United FC• Doug Goon – University of Minnesota• John Avenson – Minnesota Twins• Matt Meunier – Sports Minnesota (Minnesota Sports Commission)• Mike Grahl – Minnesota Timberwolves/Lynx• Mitch Helgerson – Minnesota Wild• Patrick Wand – Mall of America• Richard Wang – Minnesota Vikings• Scott Kegley – Minnesota Vikings• Ted Johnson – Minnesota Timberwolves/Lynx• Christine Stoffel – SEAT• Dallas Michael - SEAT

SEAT Event Attendee Pass: $999 Regular Price

LIMITED TIME: $599Includes• Access to all data & bi track workshops and round tables• Access to all digital marketing track workshops and round tables• Access to all venue tech track workshops and round tables• Access to all general sessions• Access to SEAT Start Up Contest• Access to over 60 sessions• Access to over 30 hours of networking opportunities• Access to over 700 sports & entertainment executives• Access to over 70 technology exhibitors• Access to Monday breakfast, lunch and dinners• Access to Tuesday breakfast, lunch and dinners• Tour and networking event at the Minnesota Twins stadium• Tour and networking event at the Minnesota Timberwolves/Lynx Arena• Live band and networking event at First Avenue• Full access conference pass to all session, roundtables, all tracks Monday & Tuesday• Access to Sunday League Meetings as they pertain to your league, or job• Access to Sunday night networking reception and local brewery beer tasting party• Monday Breakfast Buffet in SEAT Exhibit Hall• Monday Lunch Buffett in SEAT Exhibit Hall• Monday Special Networking Event & Reception (Details to be announced)• Tuesday Breakfast Buffet in SEAT Exhibit Hall• Tuesday Lunch Buffett in SEAT Exhibit Hall• Tuesday Special Networking Event & Reception (Details to be announced)• After-hours Party & Closing SEAT 2020 Networking Party

2020 Attendee PassInformation ***Restrictions Apply***