Evelyn's 2013 Program
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Transcript of Evelyn's 2013 Program
Evelyn’s 2013 Program
Evelyn Robins, founder of Evelyn’s Leaf Solution, has been a fixture in the gutter protection industry for thirty years running. In that time, Evelyn’s commitment to product innovation, quality, and customer satisfaction has
led her to become the most trusted voice in the business.
Our state-of-the-art engineering program has resulted in technologies that have, time and again, redefined the industry. For instance, back in 2002, while our competitors were busy selling faulty, inferior protection, Evelyn’s
Leaf Solution was developing and perfecting the art of stainless steel micro-mesh.
While our competitors are content to settle on ‘good enough,’ we at Evelyn’s Leaf Solution are dedicated to bringing our customers the best products available.
GOOD BETTERBEST
TMTM
WWW.LEAFSOLUTION.COM 1.888.231.2202
AVAILABLE IN 7 COLORS
A GUTTER GUARD THAT ACTUALLY WORKS
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Evelyn’s Leaf Solution
Available in 5” & 6” sizes5 7/8” wide for 5” 6 7/8” wide for 6”2 ½” active area for 5” 3 ½” active area for 6”4’ long panels60’ per box
SIZE SPECIFICATIONS
Patented “hem” technologyPolyester painted strong .024” aluminum construction- 3105 H24Under shingle installation- Can be bent for fascia install in special applications. See installation instructions.Strong aluminum expanded substrate- 1000 series 1000 series aluminumSurgical stainless steel mesh42 mesh- 440 micron openings57% open areaMechanically crimped to ensure mesh/substrate laminate capture into body3 vertical dips create water redirection and capillary actionInstalled at an angle (7-15 degrees recommended) for self sheddingHandles 60 GPM completely on our test standsOver and flat bend in the back creates longitudinal straightness and strength
White Mill Clay Brown Almond Bronze Black
AvAIlAblE IN 7 COlOrS
FEATurES & bENIFITS
NOTE- We employ a degreasing/spray wash and drying system on the machine, so each piece of Leaf Solution is cleaned prior to packaging.
uS PATENT #8,375,644
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Evelyn’s Leaf Solution
6.125"
2.75"
0.6875"
MECHANICAL CRIMMECHANICAL CRIMP
VERTICAL WATER DIVERSION DIPS
MESH HEM OVERLAP IS APPROXIMATELY 1/2"
Evelyn’s patented capillary diverter system is engineered to capture all rainwater. The triple dip design alters the flow of the water, forcing it into the gutter. Our mesh is integrated with the substrate throughout the entire active area (horizontally and vertically), creating capillary action and maximizing water dissipation.
PATENTED CAPIllArY DIPS
Evelyn’s Leaf Solution is installed at an angle to optimize shedding. This method virtually guarantees that even the smallest debris will self-shed and not accumulate on top of the system.
SlOPED INSTAll
Our patented, micro-mesh hemming process makes Evelyn’s
Leaf Solution the strongest, most durable gutter guard ever
manufactured.
PATENTED HEMMING PrOCESS
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* Add 1” for 6” Leaf Solution
US PATENT NO. 7,765,743
Every single gutter protection product fails at the inside miter...UNTIL NOW!
Enlarges open area in the miter by 40% to handle the increased water
volume present in all valleys.
Screws directly to the gutter and the screen is inserted under the roof to
ensure complete protection. Simple installation!
Made from sturdy aluminum and stainless steel construction.
Eliminates the need for valley shields or diverters which act as a debris
trap and are unsightly and obtrusive.
www.LeafSolution.com/Miters
Contact your AccountRepresentative for details
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INSIDE MITER
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Evelyn’s Marketing Solution
The Evelyn’s Marketing Solution was created as a unique Co-op program that creates powerful image branding and strategy to increase your bottom line. This is just another reason why
Evelyn’s is your manufacturing and marketing partner.
YOUR NUMBER
BE REMEMBERED, NOT FORgOTTEN
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Evelyn’s Marketing Solution
EVELYN’S “LEAVE BEHIND”these patented boxes are the strongest marketing tool on the market today. no matter how good your close ratio is, it is never at 100%. in todays world, the competition is too afraid to even leave a sample behind. We supply you with enough free “leave behinds” that you can provide them with every estimate. not only will this increase your close ratio and rehashes, it will provide credibility, value and put you many steps in front of your competitors. these “leave behinds” are just plain smart!
TRI-FOLD BROCHURESWhether you are at a trade show or at the kitchen table, the evelyn¹s brochure captures attention and educates consumers on all of the features and benefi ts of why evelyn’s leaf solution is the best Gutter Protection on the market. be sure to leave a tri-fold in the evelyn’s Presentation folder.
PRESENTATION POCKET FOLDERSthese professional pocket folders are utilized to hold your estimates, copy of license and insurance, evelyn’s tri-fold brochure and any other information that you would like to leave your customers. the Pocket folder is a high quality presentation that increases credibility and image to your customer.
TRI-FOLD BROCHURESWhether you are at a trade show or at the kitchen table, the evelyn¹s brochure captures attention and educates consumers on all of the features and benefi ts of why evelyn’s leaf solution is the best Gutter Protection on the market. be sure to leave a tri-fold in the evelyn’s Presentation folder.
100INCLUDED
EVELYN’S “LEAVE BEHIND”these patented boxes are the strongest marketing tool on the market today. no matter how good your close ratio is, it is never at 100%. in todays world, the competition is too afraid to even leave a sample behind. We supply you with enough free “leave behinds” that you can provide them with every estimate. not only will this increase your close ratio and rehashes, it will provide credibility, value and put you many steps in front of your competitors. these “leave behinds” are just plain smart!
10INCLUDED
• Dramatically increases in-home closing percentages.
• Unique popup integrated roof design and Evelyn character that shows customers how Evelyn’s Leaf Solution is installed.
• Provides strong customer referral potential when customersshow leave behind to friends and family.
• Customers can store their warranty documents inside, virtually guaranteeing they keep them for years to come.
10INCLUDED
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Evelyn’s Marketing Solution
CUSTOMIZABLE YARD SIgNthese customizable signs really garner some serious attention and show the entire neighborhood that evelyn¹s leaf solution was recently installed. couple the power of this billboard in the yard with Door Hangers and watch your lead count increase exponentially. utilizing the evelyn’s leaf solution Yard sign next to your company’s yard sign will eff ectively draw attention to your job site.
DOOR STICKERSDoor stickers are another quick and inexpensive way to help generate new leads.
250INCLUDED
5INCLUDED
Evelyn’s Marketing Solution
EFFECTIVE DOOR HANgERSlet’s face it, Door Hangers are an inexpensive way to promote new leads. We provide enough free door hangers to allow your installers, sales reps, and canvassers to blanket the homes near areas of completed jobs and/or areas where you would like to promote the need for gutter protection. Plain and simple, these door hangers are eff ective.
OVER $500 VALUE IN EACH MARKETINg SOLUTION PACKAgE!
YOUR NUMBER
EVELYN’S INSIDE MITERa real solution to a major problem. say goodbye to ugly diverters and dramatically reduce call backs. Plain and simple, evelyn’s inside miter works by extending the inside corner by 3” to capture the increased volume of water that valleys bring.
and dramatically reduce call backs. Plain and simple, evelyn’s inside
5INCLUDED
50SHEETS
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*MSP = MARKETING SOLUTION PACK
As you can see, the Evelyn’s Marketing Solution was designed to increase your bottom line, credibility, image, branding, and ultimately build long term leads through referrals and
word of mouth. You are sure to be remembered and not forgotten with Evelyn’s Leaf Solution Leave Behinds.
Each Marketing Solution Package is valued at more the $500. The best part is that it is all included
with your product purchase.
Add $18 per box for 6” Product.
QUANTITY #MSP’S LINEAR FT. COST/LF PRICE
** 5 Job Pack 1 msP 720’ $3.75/lf $2700.00
**10 Job Pack 2 msP’s 1440’ $3.55/lf $5112.00
**20 Job Pack 4 msP’s 2880’ $3.25/lf $9360.00
Shipping by UPS Freight *MSP = MARKETING SOLUTION PACK**average home is 140’
free same Day shipping if order processed before 3:50pm monday - friday
SINgLE BOx PRICINg
QUANTITY #MSP’S LINEAR FT. COST/LF PRICE
1 box not incluDeD 60 ft. $3.95/lf $237.00
TIER LINEAR FT. COST/LF
tier 1 720’ - 1380’ $3.58/lf
tier 2 1440’ - 2820’ $3.38/lf
tier 3 2880’ - 5760’ $3.08/lf
tier 4 5820’ anD above call
COMMERCIAL PRICINg
WHITE LABEL PRICINg
QUANTITY #MSP’S LINEAR FT. COST/LF PRICE
call for Details call for Details call for Details call for Details call for Details
Evelyn’s Marketing Solution
free same Day shipping if order processed before 3:50pm monday - friday
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Evelyn’s Marketing Solution
EVELYN’S “LEAVE BEHIND” EVELYN’S INSIDE MITER
EVELYN’S TRI-FOLDS EVELYN’S DOOR HANgERS
PRESENTATION POCKET FOLDERS CUSTOMIZABLE YARD SIgNS
5 PACK $75 ($15.00 EACH)
10 PACK $140 ($14.00 EACH)
20 PACK $240 ($12.00 EACH)
1 BOX $32.00
5 BOXES $102.00
10 BOXES $190.00
25 - ADDED TO THE BOX $6.25
100 - USPS STANDARD $27.50
250 - UPS GROUND $72.50
500 - UPS GROUND $120.00
10 - ADDED TO THE BOX $4.75
50 - USPS STANDARD $22.00
100 - UPS GROUND $42.50
300 - UPS GROUND $68.50
1 - USPS STANDARD $25.00
5 - UPS GROUND $90.00
RODS ARE INCLUDED
5 USPS STANDARD MAIL $17.25
10 USPS STANDARD $27.50
30 UPS GROUND $60.00
60 UPS GROUND $105.00
YOUR NUMBER
EVELYN’S MARKETINg SOLUTION PACKAgE $500.00
5INSIDE MITERS
INCLUDED
50(SHEETS) DOOR STICKERS
INCLUDED
250DOOR HANgERS
INCLUDED
5YARD SIgNSINCLUDED
100TRI FOLD BROCHURES
INCLUDED
10POCKET FOLDERS
INCLUDED
10 “LEAVE BEHIND’S“
INCLUDED
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Evelyn’s Marketing Solution
evelyn’s leaf solution is proud to off er special commercial Pricing for our Dealers. as you know, we have developed one of the most comprehensive branding and marketing solutions to attract homeowner leads for your company. However, single family homes are not the only opportunity in your market place. We have Dealers who routinely win commercial gutter guard jobs for large apartment complexes, HuD projects, churches, commercial and large offi ce parks. obviously, these large jobs do not require the intense marketing support that we provide for your homeowners, so we have put together commercial job packs for these qualifying bids. in order to obtain commercial pricing for your eligible evelyn’s leaf solution job, we require the contractor to follow a set of procedures. first, we need any contractor who purchases evelyn’s leaf solution to register in our Dealer portal. once you have received your username and password, you then need to submit a commercial Pricing request through your Dealer profi le page. once we receive the request, your Personal account manager will give you a call to discuss the project!
are you currently spending millions of dollars a year marketing and advertising your own brand? is your brand as powerful as Hanson’s in your market? If so, we have a program just for you called “Evelyn’s Private Label”. Hanson’s is the largest home improvement company in michigan and recently won the replacement contractor of the Year award. they spend millions of dollars a year branding themselves within their market and have chosen year after year to sell evelyn’s leaf solution re-branded as “Gutter Grate”. Hanson’s has installed well over 1 million feet of product and we are happy to partner with them so they can off er their own product to market and sell. call us to fi nd out how one of our packages fi t into your corporate branding. We stand at the ready to be your manufacturing partner.
WHITE LABEL PROgRAM YOUR BRAND
COMMERCIAL PRICINg
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Evelyn’s Leaf Solution
Manufactured in the uSA, Quality Control, World Class Customer Service, Design and Engineering, Same Day Shipping.
Account Managers Hours Monday - Friday 8am - 6pm ESTSame Day Orders Must Be Completed By 3:50pm Monday - Friday EST
SHIPPINGFulFIllMENT
rECIEvING
SAlESACCOuNT MANAGEMENT
HuMAN rESOurCESPurCHASINGACCOuNTING
MArKETINGCrEATIvE DEPArTMENT
INFOrMATION TECHNOlOGY
MANuFACTurING ENGINEErING & DESIGN
rESEArCH AND DEvElOPMENTTEST lAb
PACKAGING
2013 EXPANSION
2014 EXPANSION
EXECuTIvE OFFICES EXPANSION
2015 MANuFACTurING EXPANSION
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