QUESTION 2:

How effective is the combination of your main

product and ancillary texts?

All of our products were created as a package to create a whole product of their own also that linked together and had a sense of continuity. This was link was seen in the colours used, font types and styles of pictures. When researching I found that the album adverts and the digipak for each particular artist both combined together well, using similar colour schemes, pictures and fonts so that the synergy between them were well recognisable. This mad ethe artist easy to spot in a shop and anything that was linked that product was recognisable by their target audience.

Throughout the advert and the Digipak and also the video they use exactly the same font which keeps the continuity throughout the whole product.

Also similar pictures are used throughout the whole product. This makes the artist recognisable and keeps the product and artist with a similar theme throughout.

The colour theme that is seen through all of the products are have similar schemes also. The clothes that are worn by the artist Example seem to be the main source of colour, then the backgrounds are very neutral. This is seen in the album advert, Digipak and also the video.

In our ancillary texts we used a similar theme throughout. The name ‘Example’ at the top was written in exactly the same fonts to keep continuity throughout. This made each product recognisable as from the same artist.

We also used the theme of paint splatters through all of our ancillary texts. This was to maintain the continuity through all of them. It also adds colour and makes the products stand out more.

The clothing worn in the videos and also worn on the album advert and the Digipak are really what ties the whole product together. We have gone for very casual clothes which adds to the effect that the song is very easy to relate too, so the clothes worn are ones that everybody would wear on an everyday basis. In the way that Examples clothes are the only thing that stands out in the video so far as colour, we decided to make the clothes blend together with the setting of our video. This helped to portray the image that the song was easy to relate too as the setting and outifts were very everyday like.On our ancillary texts we kept the same theme. The clothes that ‘Example’ wore were just plain and the background colours were the main source of colour. This kept the continuity through the video, album advert and also the Digipak.

Overall I feel our completed product is quite effective in the way it is combined. Like the existing Example album advert and Digipak the same font is used to keep continuity so the artists name is recognisable in shops for the target audience. We also used this method and kept the font type of the artist the same throughout our product which gives it a more professional feel.

Also I feel it was effective from the type of pictures we used. They seemed to intergrate well together, just like the existing Example products and video did. Our pictures and wardrobe used for them are very simple and basic in colour. This links well to our video because similar style wardrobe is used. The clothes used in the pictures and video and also the setting used are very basic and everyday like. This shows the way in which the meaning of the song and Example as an artist are easy to relate to. This will appeal to the target audience as it could make them feel as though they are similar to Example and he goes through similar things to what they do, therefore making him a lot more likeable and making the product much more effective.

This shows the style of clothing we used throughout our product. As you can see it is all very similar and extremely casual. Along with the setting of our video which is shown in the screenshot to the left.

The continuity of our video and ancillary texts are seen throughout which makes them much more effective and also makes them look a lot more like a professional product as a whole. One thing I feel we could of done to make it more effective now looking back, is maybe make the setting for the video a bit more colourful and lively. This would of therefore fitted in with the theme seen in the ancillary texts, where the picture of ‘Example’ is very dull and the clothes are also, then the background has brights bursts of colour to it. Whereas at the moment the video has dull, everyday clothes and also an everyday setting. I feel this would of kept the continuity through all of our product a lot more. Regardless of that point I still feel that our product works well together and has combined to make an effective product.