EVANS SCHOOL ADVISORY BOARD SPRING MEETING

May 14, 2020

3:00 p.m. Tech Support & Conversation

3:30 p.m. – 5:00 p.m. Advisory Board Spring Meeting

https://washington.zoom.us/j/92253427363?pwd=ZVJEOVNiMVFYUWxNbnpnZzFWMHpPQT09

Meeting ID: 922 5342 7363, Password: 19022020

By Phone: 253-215-8782

Materials Available https://evans.uw.edu/evans-school-advisory-board

AGENDA

3:00 p.m. Tech Support Available & Conversation

3:30 p.m. Call to Order and Welcome Eduardo Campos

▪ Congratulations, Charmila Ajmera – UW Husky 100! Dean Cullen

▪ Board Introductions

▪ Approval of 1/23/20 Minutes

▪ 2020-21 Calendar - TBD

3:40 p.m. Dean’s Report Dean Cullen

• COVID-19 Impact on Evans School

o Faculty Impact (Asst. Prof. Ben Brunjes)

o Short-Term, Long-term Impacts

• Other Updates and Celebrations

• Case for Support

• Q&A

4:15 p.m. Board Roles and Advancing Committee Work

• Board Opportunities for Engagement/Response Eduardo Campos

• Experiential Education Lynn Lindsay

• Executive Education Erica Campos

• Development Maria Denny

4:45 p.m. Parrington & Campaign Updates and Celebrations Rebecca Blume

4:55 p.m. Other Business

5:00 p.m. Adjourn

The Evans School Advisory Board extends and deepens the School’s ties to the community,

promotes philanthropic investment in the Evans School, and advises the Dean on

furthering the teaching, research, and civic engagement mission of the School.

EVANS SCHOOL ADVISORY BOARD WINTER MEETING

January 23, 2020

4:00 p.m. Hors d’oeuvres & Conversation

4:15 p.m. – 5:30 p.m. Conversation with Dean Candidate #3

5:30 p.m. – 7:30 p.m. Advisory Board Winter Meeting

Condon Hall Room 309, UW Campus

MEETING MINUTES

The meeting was called to order at 5:30 p.m. by Eduardo Campos.

Minutes of the 5/2/19 meeting were approved.

Chair Eduardo Campos encouraged board members to look at calendar of events for the

rest of the year, Advisory Board goals for 2019-20, and job description for board members

– all of which can be found in the packet of materials.

Interim Dean Cullen shared the Dean’s Report, beginning with notes of appreciation for

Dean Emeritus Archibald, Eduardo Campos, Evans Faculty, Evans Students, and Evans

Staff. She shared highlights of her own professional background and her goals for the

year ahead. She also noted her area of research and the ways she continues to engage in

her national board service, including service on EPA Science Advisory Board. She noted

there is a deep need for strong public leadership and sound public policy, her excitement

about the work we are doing.

Dean Cullen shared priorities for the year ahead: 1) School Culture and Climate, which extends

both inside and outside of the school, including our focus on Diversity, Equity and Inclusion; 2)

Updating our Strategy, in recognition of budget realities and need to stay nimble and current

and responsive to changing market place with respect to educational programs; 3) Completing

the Parrington Hall Project. This fall we hit our Parrington Hall fundraising targets thanks to so

many of you in this room! Dean Cullen reported that we are track for LEED Gold status, and

our equity partners represent 22.5%, well above UW requirement of 15%; 4) Completing the

Campaign; 5) Research – scholarly and applied impact.

Rebecca Blume shared updates on the campaign, including progress towards goal. At the

Spring 2019 meeting, we had raised $38M towards our $50M goal – proud to share today

that we are at $49,943,199 raised towards goal. She posed opportunity to complete

campaign in person in that moment, and Board Member Scott Haskins made the final gift

to get us to $50M! She shared overall giving statistics, including 4000 donors over the life

of the campaign, more than 50% (2,120) are alumni and who represent nearly $7M in

giving. Also, Rebecca noted the generosity of the Gates Foundation, whose contributions

to support faculty and student research and our capital project total $23M over 10 years.

Rebecca then shared photos of Parrington construction projects, including focus on those

infrastructure upgrades that will be covered up by drywall but that represent the largest

investment in the building. She shared that the project remains on track for early August

substantial completion and plans for an early fall return to Parrington, with reopening and

Dean welcome events to follow.

The meeting then shifted to committee reports. Eduardo kicked off these reports by

reiterating the mission and charge of the Advisory Board. He then offered an introduction

to new committee structure, membership of which reflects conversations members have

had with Board leadership over past year. He also noted that board committees will have

lifecycles, as they are created solve problems/explore opportunities and then should be

evaluated every year or two to determine if area of focus and specific work of committee

still is best fit with top School priorities.

Chair Eduardo Campos shared Committee Chairs comprise the Steering Committee and

help set Advisory Board meeting agendas.

Executive Education Committee Chair, Erica Campos, shared the committee goal is to

improve EMPA alum engagement with school. She noted these alums want to connect

with the school, and the school benefits from them serving as advocates, internship

employers, donors, etc. Discussion with the wider Advisory Board included ways EMPA

alums can help recruit new EMPA students, including being more strategic in how we are

recruiting candidates (diversity, across sectors, etc.).

Development Committee Chair, Maria Denny, shared the need to continue raising

philanthropic support for Evans, even with the successful completion of the campaign.

Committee’s role is to support the staff, to help make the connections, and to support the

vision. The Committee will be asked to look at cold prospects and think about how we can

build new relationships with members of our community, especially with new dean

starting. She shared plans to create a strategy and plan around our various funds,

including a specific focus on those that are not fully funded. The Development Committee

will be thinking through how we can successfully onboard our new dean and welcome

them to the wider PNW community. Discussion with the wider Advisory Board about

Dean onboarding included suggestions to convene a meeting with elected alums to

connect Dean with State governance; a consideration to flip the question and consider

how we reintroduce the community to Evans; how we can use social media, thought

leadership writing, and video to introduce the dean broadly, including to key media

outlets; the opportunity to gather employers as an important group to meet the new

Dean; the opportunity to use our new Parrington building as a convening space; potential

for employers to host event on behalf of our school; a reminder that all major companies

get bonuses at end of September, so October is a great time to get facetime.

Experiential Education Committee Chair, Lynn Lindsay, thanked everyone who has been

on the committee and Shannon for her great work stewarding and strategizing and

shared great progress over time in securing paid internship opportunities. She shared key

findings from summer intern (Evan Li) report, including what students want and what

employers want. She noted the intention of the internship committee to craft a new

charter for 2020-2023. The board was asked to fill out community involvement survey.

Discussion with the board including a suggestion to leverage connections of EMPA alums;

a reminder about the opportunity to invest in the endowed fellowship that supports

internships; additional shout-outs to Shannon for her contributions; a reminder to

connect with senior lecturers and faculty regarding sourcing any connections they might

have.

In closing, Chair Eduardo Campos and Interim Dean Cullen noted that now that all three

final Dean candidates had presented, board members were encouraged to submit

feedback to the Provost through an online survey.

The Advisory Board meeting adjourned at 7:30pm.

Executive MPA

Evans School of Public Policy & Governance

Spring 2020

Changes to EMPA due to COVID-19

All EMPA classes are online through Summer 2020. We are engaging with our current cohort for

monthly online “happy hours” to provide the group a chance to engage with each other and EMPA

staff.

For the admissions process for Cohort 18 (Fall 2020), we have extended application deadlines to

June 1 (priority) and August 1 (final). We have also reduced the total number of recommendations

required from three to two. Orientation for this cohort will be online, with a mix of recorded videos

and live engagement.

Top EMPA Employers

The list below is pulled from alumni as they entered the program from Cohort 1 – Cohort 16. This list

is not too surprising. We look forward to reviewing how the Advisory Board might be able to

leverage connections to these organizations to drive new students to EMPA.

TOP EMPLOYERS

Washington State 34

City of Seattle 19

University of Washington 17

King County 15

Port of Seattle 9

City of Bellevue 7

Microsoft Corporation 7

Snohomish County 6

Boeing 6

Bill & Melinda Gates Foundation 4

West Pierce Fire & Rescue 4

Thought Leader Articles

Katie Cobb has implemented the Evans School’s new, quarterly publication called Evans on Topic.

This publication will give readers a window into how Evans School faculty, students, and alumni are

addressing important topics from different angles.

She will be connecting with EMPA alumni for each publication. The first alumni tapped is Mark

Buford, Executive Director of the Northwest Clean Air Agency for a piece on climate change once

COVID-19 communications are deprioritized.

Connecting to Cohort Social Organizers

We had discussed the EMPA Advisory subcommittee reaching out to the best-connected alums to

encourage them to share the message to their respective cohorts that the EMPA needs their help in

recruiting Cohort 18. We can provide contact information for the people we have identified as the

social organizers in each cohort.

Encourage the alums to help us in these ways:

Current Opportunities for Assistance

1. Recruiting – Promoting the EMPA program to their networks is a vital way that

alumni can assist us with recruiting. (See Social Media Blurbs)

2. Testimonials – With so many people now knowing how to use Zoom and other

online tools, perhaps alumni could record a 30-second video testimonial that we can

push out on our social media channels or through email marketing.

3. Connect with Prospective Students: Express their interest in meeting with a

prospective student to share their experience and outcomes of the program to

encourage application.

Social Media Blurbs

One item discussed was providing social media blurbs to the EMPA alumni to push out on

their Facebook, Twitter, or LinkedIn accounts. We have some examples of some prompts

with an opportunity for personalization.

• Pursuing an Executive MPA at the Evans School was one of the most profoundly

rewarding experiences I have ever had. From the rigorous curriculum to my incredible

cohort of peers, the EMPA was a tremendous investment in myself and in my career. If

you or a colleague have ever wondered how an EMPA could change your career, I would

be happy to connect you with the Evans School’s EMPA admissions staff.

• [Describe your EMPA experience, and let colleagues know how it changed your life.] This is my

Executive MPA story, what could yours be? If you or a colleague have ever wondered

how an EMPA could change your career, I would be happy to connect you with the Evans

School’s EMPA admissions staff.

• I went back to school for my Executive MPA because I needed fresh ideas and a cohort of

peers that I could rely on to help me solve the organizational challenges I face every day.

If you or a colleague have ever wondered how an EMPA could change your career, I

would be happy to connect you with the Evans School’s EMPA admissions staff.

• Strategic communications. Financial management. Staffing and human resources.

Negotiation and mediation. As organizational leaders, we aren’t alone in facing complex

problems and – with an Executive MPA at the Evans School – you aren’t alone in finding

solutions. If you or a colleague have ever wondered how an EMPA could change your

career, I would be happy to connect you with the Evans School’s EMPA admissions staff.

Evans School of Public Policy & Governance Executive MPA Recruitment Toolkit Email Template

Below is a sample email, which includes relevant links and deadlines, that can be sent out across an

individual’s personal and professional networks.

Dear [FIRST NAME], I know I am not alone in saying that a global health pandemic and its ensuing instability were not what I anticipated for 2020. It has proven to me that our ability to manage and overcome this crisis will require new skills, brave ideas and expert leadership. In this new landscape – full of unforeseen management challenges – professional development has never felt more critical for our ability to respond and to progress. As an alum of the Evans School of Public Policy & Governance, I can say with confidence that the Executive MPA program was critical to unlocking my potential for impact and career growth. I am writing to share my experience – and some information about the program – in hopes that you or those in your network might equally benefit from attending. [INSERT 1-2 SENTENCES RE: PROGRAM IMPACT ON YOU PERSONALLY] This program offers a work-compatible curriculum that students complete over 18 months. Its action-oriented coursework and high-powered network not only impacts students’ organizations, it also has strong returns for graduates themselves:

• Class of 2019 EMPA graduates reported an average salary increase of nearly $15,000 while still in the program

• 47% of 2019 EMPA graduates reported salary increases beyond standard cost of living

• 41% of 2019 EMPA graduates successfully transitioned jobs while in the program The Evans School Executive MPA 2020 application deadlines have been extended to June 1st (priority) and August 1st (final). The next information session will be offered online on May 26th. The pandemic has brought into sharp relief how profoundly important effective leadership and governance are for grasping the scale of the outbreak, understanding the public’s role in ending it, and developing policies and protections against another crisis in the future. Thank you for the work you do in service to the greater good and for considering the value of an Evans School Executive MPA. Stay well, [SIGNATURE]

Sample Social Media Posts

Below are two sample social media blurbs to push out on personal Facebook or LinkedIn accounts.

Post #1:

Strategic communications. Financial management. Staffing and human resources. Negotiation and

mediation. As organizational leaders, we are not alone in facing complex problems and – with an

Executive MPA at the Evans School – you are not alone in finding solutions. If you or a colleague have

ever wondered how an EMPA could change your career, I would be happy to connect you with the Evans

School’s EMPA admissions staff.

Post #2:

I went back to school for my Executive MPA because I needed fresh ideas and a cohort of peers that I

could rely on to help me solve the organizational challenges I face every day. If you or a colleague have

ever wondered how an EMPA could change your career, I would be happy to connect you with the Evans

School’s EMPA admissions staff.

Executive Master of Public Administration

In this program, participants will Develop the leadership, communication, and negotiation skills leaders need to drive

change and advance public policy solutions Discover how to apply data to decision-making, program evaluation, policy performance, and

financial and budget management Engage with public service leaders to share best practices and support their ongoing

professional development

Program Overview

Mid-career professionals in public service operate in a demanding and changing climate. They must initiate policies, leads teams, and build partnerships across a vast array of communities and stakeholders. The Executive Master of Public Administration (Executive MPA) is a graduate degree granting program teaches participants the skills of analysis, leadership, communication, and persuasion that enable them to advance their organization’s mission and goals in this increasingly complex, resource-constrained environment. The program offers a strong focus on individual application of real-world examples, peer sharing and learning, and the development of a community of practice to give participants access to a wider network helping them address the policy and program implementation challenges they face. The Evans School of Public Policy & Governance at the University of Washington is a top ten ranked school of public policy and provides internationally- and nationally-recognized expertise in a variety of critical fields including: theory of organizational management and change, policy formation and negotiation, communication, and leadership. The program takes place over an 18-month period, using a mix of in-person classes and online learning modules.

Candidate Profile

The program consists of an annual cohort of 30 –

40 participants Mid-career professionals from a variety of

disciplines and sectors, including military, private sector, nonprofit, and public sector

At least seven years of work experience with an average of 13 years of work experience

Responsible for managing people, projects, or budgets, or an interest in obtaining a position that oversees these elements

[Type here] [Type here]

2020 Application Timeline

Application Info

All applicants to the Executive MPA program must apply through the University of Washington Graduate School application portal. Complete the online application (https://evans.uw.edu/admissions/executive-mpa) with the following attachments to the application site:

1. Resume or curriculum vitae 2. Statement of Purpose (about 750 words)

Why are you interested in the EMPA degree?

How will the degree impact your career? 3. At least two letters of recommendations

Can accept up to five letters Professional references are preferred

4. Unofficial transcripts from any institution in which you earned a degree

5. Online application fee of $85.

Applicants must meet the following criteria for acceptance into this program:

1. Bachelor’s degree from an accredited, four-year degree program

2. A 3.0 or higher in the last two years of undergraduate program (90 quarter credits or 60 semester credits)*

3. At least seven years of work experience* *If you are unsure if you meet the above criteria, EMPA staff are able to advise you.

Contact Us

Faculty and Staff: Dr. Stephen Page Associate Professor and EMPA Faculty Director Robin Camputaro Director, Executive Education Christina Coomer Program Coordinator Website https://evans.uw.edu/empa Online Information Video https://youtu.be/lu0A-jA-vWs Email Contact execmpa@uw.edu

> June 1: Priority Deadline

> August 1: Final Deadline

> August 14: Online Orientation sessions

> September 20-25: First official course:

In-person class sessions and mentoring, in-residence at the University of Washington in Seattle, Washington (accommodation provided)* *Subject to change based on COVID-19 impact

Executive Master of Public Administration 2020‐2022 Schedule – Cohort 18 

Updated: 4/8/2020

Quarter Course Title Credits Course Weekend Lead Instructor Tuition Fees Estimated total

Autumn 2020 New Student Orientation n/a August 14, 2020 n/a n/a

Autumn 2020 PA EX 501 Foundation Week: Strategic Leadership 6 September 20 - 25, 2020 Stephen Page $6,966

Autumn 2020 PA EX 502 Executive Decision Making 3 November 6 - 8, 2020 $3,483

Autumn 2020 $10,449 $500 $10,949

Winter 2021 PA EX 505 Strategic Financial Management II 3 January 22 - 24, 2021 Dwight Dively $3,483

Winter 2021 PA EX 504 Executive Economics 3 February 19 - 21, 2021 $3,483

Winter 2021 $8,127 $500 $8,627

Spring 2021 PA EX 503 Strategic Financial Management I 4 April 9 - 11, 2021 Sharon Kioko $3,483

Spring 2021 PA EX 506 Improving Organizational Performance 3 May 14 - 16, 2021 Mary Kay Gugerty $3,483

Spring 2021 $6,966 $500 $7,466

Summer 2021 PA EX 507 Values & Personal Integrity 3 June 25 - 27, 2021 Benjamin Brunjes $3,483

Summer 2021 PA EX 510 Strategic Negotiation 4 July 23 – 25, 2021 Stephanie Blondell $4,644

Summer 2021 $8,127 $500 $8,627

Autumn 2021 PA EX 509 Cross-Sectoral Partnerships 3 September 17 - 19, 2021 David Suarez $3,483

Autumn 2021 PA EX 508 Managing People 3 October 15 – 17, 2021 Adrienne Quinn $3,483

Autumn 2021 PA EX 511 Strategic Communication 3 November 19 - 21, 2021 Matt McGarrity $3,483

Autumn 2021 $10,449 $500 $10,949

Winter 2022 PA EX 512 Strategic Policy Making 4 January 7 - 9, 2022 $4,644

Winter 2022 PA EX 513 Capstone Seminar: Leading Change 3 February 11 - 13, 2022 Stephen Page $3,483

Winter 2022 $8,127 $500 $8,627

TOTAL Program 45 credits $52,245 $3,000 $54,245**

Course dates and instructors are subject to change. Tuition estimated for 2020. Final tuition approved by the Board of Regents in spring 2020 Fees include quarterly nonrefundable registration fee, technology fee, services activities fee, U-PASS transit program, and Evans School course fees.

Advisory Board Report for the Development Committee May 14, 2020 Spring Meeting Committee Reason for Being/Problem Statement One of the roles of the Advisory Board is to promote philanthropic investment in the Evans School. Doing so puts our School in the best position to be a global leader in public administration education, with maximum access and impact on our communities. Our focus for 2020 will be, as noted below, to put the school in the best financial position possible for the new dean. Relevant Data

• $50,390,931 raised towards $50M campaign goal (100.78% of goal)

• YTD FY20: 1,061 donors, $2.25M gifts, $7.99M grants = $10.24M total raised (July ‘19-April ‘20)

• $11k+ raised for student critical need fund in response to COVID-related emergent needs Progress to Report Staff have been working hard to pivot towards remote donor discovery work, stewardship, and a revised case for support. On account of COVID-19, plans for the Development Committee’s first meeting were delayed until later in 2020. In support of one of our main goals for 20-21 (to use Dean onboarding as opportunity to reintroduce the Evans School to the wider community, with new philanthropic opportunities top of mind), staff worked to distribute news of new Dean in April, laying the groundwork for additional onboarding work to take place in fall 2020 through winter 2020. Staff also worked with current students to spread news of the Critical Needs Fund, to support students during this COVID-19 time. To date, more than $11,000 has been raised to support this effort, with average gift of $137. Strategies & Tactics Short Term – Next 6 Months

• Develop 2020-21 development plan with new remote-work and donor engagement realities

• Prepare for fall 2020 campaign celebration, Parrington reopening, and new dean onboarding rollout, with particular focus on remote opportunities for connection and celebration

• Begin Dean onboarding by brainstorming and preparing to facilitate community connections with both individual donor and prospects as well as corporations and foundations

Long Term – 1 Year+

• Identify and capitalize on new dean leadership + her vision/priorities

• Identify cold prospects to “warm-up” and introduce to Evans School

• Spring 2021 Fellowship Dinner/Effort (remote option?): Welcome New Dean + Celebration of campaign success

• Bring new prospects into the fold via events, meeting w/ Dean, etc.

• Advisory Board recruitment

• Support staff in Planned Giving Campaign (on hold)

• Building a new prospect pool, in a post-campaign era

Ways Advisory Board Can Help/Questions for Discussion With the COVID-19 realities – remote fundraising, economic downturn, remote celebrations – how can the Evans School continue philanthropic momentum post-campaign? We believe we have a very strong case for support during this time – how and where can we spread this message for maximum impact? Committee Membership

• Denny, Maria (Chair)

• Snapp, Mary

• Walker, Maggie

• Willoughby, Colleen

• Remak, Nancy

• Lazar, Ed

• Evans, Nancy Bell

• Evans, Daniel J.

• Campos, Eduardo (AB Chair)

• Cullen, Alison (Interim Dean)

• Blume, Rebecca (Chief of Staff, Asst Dean Advancement)

• Schoettle, Emily (Director of Development)