EVALUATION Question 3: How did you use media technologies in construction and research, planning and evaluation stages?

Construction As part of the pre, post and production we used

the new state of the art video cameras which helped in film not only the media product itself but the process, flip cam to keep track of our progress, memory cards and video drives to store our things, I also used my Canon camera for taking pictures whilst filming. We had lights from college. Whilst planning I had the idea of using projection on top of Athena I got this idea from a Rihanna video using green screen. But in the end we decided it was not going to work.

Research and PlanningFor research the media technologies I used was the internet; YouTube, Wikipedia, slide share and other bloggers. All of these elements helped me understand what a music video is, what it is about and how it works. YouTube was used for influence of current music videos. Wikipedia gave me a wider understanding of the music industry and blogger was used to try and understand from other peoples experience in learning about media products such as what the conventions are? How you then use the music video to relate to the ancillary work. Using this research I then found it useful to plan the production of the video. This is because I had a foundation of rules and other videos I could relate to.

Planning of music video The most important preparation for

making an music video was our digital storyboard. This gave group 22 a format in what to follow. And it was useful in helping us see what it would look like. It also allowed us to experiment with various shots and get us to thinking of special effects. So when we are filming we have a schedule to follow.

Whilst filming on one of our location the pub, had its own sound and lights system which helped in making our video visually spectacular. In putting the background music loud helped Athena lip-sync better

State of the art video camera with memory card

Evaluation For my evaluation I have tried to show

my understanding of music videos and the making through varied programs such as powerpoint, prezi and video clips,clip grab. This is to show my knowledge in new ways but also showing how I use them. Blogger was also used to put the products in answering the evaluation question