Who Would Be The

Audience For Your Market

Product?By Prajwol Khamcha

When producing the magazine, I had to consider how to engage the audience, and simplify their needs

by categorizing them by their class. Using theories based on audience

theories to try to engage with them.

Primary Audience

My target audience where males at the age of 16-22 years old. The main ethnic group that as focused on was of Afro Caribbean’s. The income bracket is low C2 as mass hip hop fans come from a low income bracket. The audience are select group of Niche hip hop fans who are sophisticated and would like to learn more about Hip Hop, as most might be students who still learn in school, or living with their parent. These would be the strivers who want to one day relate to Hip Hop.

Secondary Audience

My secondary audience where the general that didn’t come under the primary audience. I can do this as Hip Hop is a growing genre and the diversity has increased, so the age has increased. But in terms of the specific it was 23-30 years old. From D-E income bracket as they are more un sophisticated and uneducated, they want to buy a product that provides a challenge. As they might be explorers who want to discover a different genre.

Further Detail of Primary Audience

The decision of my primary audience was simple, the approach was that I didn’t believe that all hip hop fans were unsophisticated, and that most are fed up by this representation. So to cater for the sophisticated needs, I wanted to provide them with a niche product that they can enjoy. I also believed that some Hip Hop fans, were not enjoying the arrogant style of Rap, as it has become repetitive over the years, hence I crated a magazine, that talks about more important issues that affect the world, than a artists wealth. This is because I wanted artists to answer these questions in first person, so the audience questions these ideologies. I also wanted them to have educational backgrounds, but mainly be sophisticated enough, to to be open minded to refuse such conventions and even challenging these ideologies. I expect the audience to be in C2 income bracket mainly due to the fact that they work hard, but they still haven’t reached the “success” they want.

There VAL types were strivers. These people tend to, work hard, to obtain success. They also like to respect authority, this is why having up and coming rappers who have obtained “success”, means the strivers can relate to them and they will be willing to read as they respect authority.

Further Detail of Secondary Audience

For my secondary audience the bracket income was D-E as they are more sophisticated and as they like new products, these up and coming artists attract them as they look for a new artist. One way that the product and the audience fit, is that the audience wants to be individuals, this helps as my magazine is niche so they are more interested in being different. I chose the age between 23-30 years old to focus on the digital natives, as it would easier to reach below the line marketing with them as most of the time they’re times are consumed on the web 2.0. I also had good reason for a narrow age range, because up and coming rappers, will only be known of by digital natives, as they are on the web 2.0 and young and up and coming artists gain exposure through mix tapes, which will interest them. As older audiences would listen to artists that related to them when they first listened to Hip Hop. Hence I am trying to create that dame experience for the audience.

There VAL types were Experiencers are young, travel a lot and they like new products. They are individuals and have a lot of energy. As they like new products. My product would appeal as it is a niche product and they are fox thinkers, hence my magazine is about visual images creating as story hence thy would be interested.

M O S A I C T Y P E

University Fringe, this audience was the right one I felt as they are educated students showing, who are starting out on careers. These people are digital natives. Due to the education they are sophisticated viewers and want obtain as much information as possible to gain information about the music industry as they are still finding what to do, hence this was an appropriate audience.

Streetwise Kids, live in deprived council estates, and are often unemployed. They tend to be the similar age. Although they are unsophisticated in nature, I thought due to their bad background, I felt they were hard working enough to want to obtain a better future. Hence I lowered the price.

YOUNG & RUBICAN

Explorer, are in nature and appeals to them as they are trying to be different. As they would like to see challenges of the conventions of Hip Hop. So being a niche product they can be attracted to it thus as they are competitive to experience things first. Therefore making them want to find out new artists that are out, making them the social talk in there social groups.

Strugglers, are the ones who live day by day, living a aimless life. They are perceived as “losers”, thus having a magazine that focus’s on up and coming artists, they can feel personal identity with them. They refer visual impact, hence having images that tell a story helps attract audiences categorized here.