How effective is the combination of your main product and ancillary texts?

It was always a main priority of

ours to make sure our video and

ancillary products matched, and

achieved what we intended of

them.To do this we had to consider the

conventions, and whether we wanted them to adhere to the conventions or not. We had to consider colour, mise-en-scene and the general theme of the products.

Romance is probably the most common theme throughout our products. It is a theme that was not originally intended, but naturally

happened during the filming of the video, and we then made it a theme that would be in the ancillary products, too.

The video is about a teenaged boy who

has a desire for a girl. From this we

decided to make romance an

unconventional theme in our products. So

we decided to incorporate a rose (an

iconic signifier of romance) into our

ancillary products, as well as the colour

red which has connotations of love.

With the romance theme I feel

that we could have explored it

further in the music video, we

exploited it well in the ancillary

products but not as well as we

could have done in the video I feel the relationship between our male protagonist and the female

could have been more obvious, due to filming problems at the time we didn’t get enough of the female,

meaning the romantic theme is not as apparent as it is in the ancillaries.

Red used in all three of the products, a very important

colour to the romantic theme.

‘Sex, Drugs & Pop Punk’ is the title for

our album. We believe this brings back

the conventional element to our product

because drugs are an unfortunate

stereotype to the teenaged demographic

and sex can have hedonistic connotations

– another stereotype of youth.

And with this seemingly youthful album name we link back to the music video, which we feel is stereotypically teenaged. It shows a party, it shows fun, it shows hedonism and it shows teenaged romance.

Overall I think our video and

ancillary’s correspond with each

other quite well, even though

there could be improvements:

• A stronger theme of red in the video, to match the colour of the ancillary’s.

• More shots of the female character, to make the narrative more obvious.

• Male protagonist holding roses in opening sequence, to suggest romance.

So any changes made would be to the video, we are satisfied that our ancillary products have the effect that we want them to.