What have you learned from your audience feedback?

AUDIENCE FEEDBACK

Audience feedback is very important, because it allows any last minute changes to the; narrative of the music video, the lighting, costume and setting of all three media products.

QUESTIONNAIRE

Questionnaire and focus group

My group found the questionnaire analysis very useful because the results we were given were taken in consideration for one of the settings of my music video.

Most popular question was, question 8 in questionnaire, which about the setting.

Majority chose Casual and a club setting

Therefore we had decided to ensure we have a casual and club setting so we meet a wider range of audiences needs.

FOCUS GROUPOur main aim from our focus group was to find out a USP for our music video. Our fellow student answered that we should provide a major role in the video for the female character.This was one of the most interesting points we found out through our focus group recording. This was relevant and we applied it to our music video because our original artist to the song Sunshine (Lupe Fiasco) was against female characters being shows as ‘sex symbols.’

IMPACT OF FOCUS GROUP The questionnaire analysis and focus group analysis

has a huge impact on my story board staging as before we were reconsidering of the idea of using a bar/club. However, by conducting the questionnaire analysis and recording of focus group, we had learnt a lot about the settings of the genre and that the audience do expect there to be a bar/club in my music video.

FOCUS GROUP Subverted codes and conventions of Hip Hop music

videos.

Focus group suggested that we should ensure that the female character is given a major role in the music video as well.

This is not very common in Hip-Hop music videos

Akon’s music video- Smack that.You are able to see that females are being shown as ‘sex symbols’ and

have not been given a predominant role in the music video.

In our music video.. Despite our song being a male oriented song, as it’s

sung by a male and is about him. Our artist has shown high regards to the girl he’s trying to get. Through lyrics analysis we had realised that our artist shows great respect for the female character he’s trying to praise. Especially the line, ‘ had a feeling that it would be a day like this, the orchestra in my mind don’t play like this.’

....Metaphorically he explains his feelings for the

female character, therefore as our lyrics and artist (through artist research) are against the codes and conventions of Hip Hop music video’s of showing; ‘bling’, profanity, crime and violence. We had decided that we will follow majority of the codes and conventions of Hip-Hop music videos. However, subvert the one’s I have talked about above.

Audience feedback Target audience

Age range

Male/female

Lupe fiasco (original artist) against the conventional features of showing female’s as sex symbols, so we decided to dress the male and female smartly.

Target audience Our target audience was generally youth and adults.

However, we wanted to construct a music video that would appeal to everyone.

The major theme in our music video is love, and love has no age. Therefore, our target audience can be anyone and everyone.

Keeping in mind, our aim of pleasing and meeting the needs of all audiences, we ensured that there was no crime, violence or profanity behaviour in our music video or ancillary text. This would increase the audience of our music video ensuring better and more sales.

After production I had made a group on facebook and had asked 10

students about what they thing about our music video and Digi Pak.

This was useful because small things can make big changes. Therefore, we had decided that if there were any small negative feedbacks given which were possible to change we would do so.

COMMENTS ON MY GROUP PAGE FOR AUDIENCE FEEDBACK ON ALL THREE PRODUCTS

Positive feedback: Variety of shots

especially the low angle shot, zoom out

to the bridge.

Our setting was taken in consideration through the

help of questionnaire analysis (another form of

audience feedback).

...

The slow motion effect was used through deep analysis of similar case studies and Andrew

Goodwin’s theory about relationship between music and visuals. During the analysis of my similar case studies, I had found out that the

transitions of shots is very important to stay in sink with the beat.

...

The link between all the products was our plus point. This enables the audience to identify one of the

products if seen a different one already. For example; if someone had seen our Digi Pak, they will be able to

identify our music video due to the same clothing and graffiti setting we have used in all the three products.

..

Making sure that there was something similar about all three of our media products was

hard, yet proven to be very effective. As all our audience feedback

MOST FREQUENT EBI- given by audience feedback

LIGHTING

COMPLICATIONS WITH LIGHTING OCCURED DUE TO LIMITED EQUIPTMENT GIVEN BY SCHOOL.

Overall Positive feedback

Different kinds of feedback from each person

We had shown our focus group our first draft of our digi pak and they gave us ideas how to improve it: posture, back cover- track list not clear., changing the arrangement of our track list etc.

I have shown the build up to my original Digi Pak in my blog in the section flat plans of Digi Pak and advert.