EVALUATIONQuestion 3

Olivia Kelly

What have you learned from your audience feedback?

Images of online survey Questionnaire hand-out

Audience research…

We provided our audience research using the likes of social working in order to gain a wide variety of an audience to learn about what it is they like about the indie genre. Social networking enabled us to connect with a variety of people with different interests in music and their own views and opinions on what works and what doesn’t within music videos, in particular those within the indie genre. We developed an online survey, people were then allowed to fill the questionnaire out online. However, social networking is not always available to everyone, therefore we printed off the questionnaire itself to get feedback quicker and more efficiently, this then allowed us to gain ideas along the research stage as we were able to interact with people as they filled out the hand-out. Eventually, we were allowed to then gain a target audience for our own music video.

What have we learnt?

People have different music interests, therefore we found that it is not always easy to appeal to everybody. Our target audience for our music video is within the age group of 13-20, for that reason, different parts of our video appeal to different ages within the range in which we wish to target. Including conventions of the indie genre within our music video was important to attract our target audience, as they will already be familiar with the genre and what is usually expected to be found within them. The indie genre appeals more to teenagers, therefore we decided to get the majority of the questionnaires that were filled out and the overall feedback from that particular age range. Teenagers that enjoy the indie genre will be fond of the visuals amplifying the lyrics within an indie music video, this linking to Goodwin’s features, therefore our video is likely to interest them more by including this. There are not many lyrics within the song we chose by Lemaitre – “Blue Shift”, for that reason this made the visuals and the music, for instance the beat of the song, illustrate one another.

Audience feedback…

The feedback for our music video was crucial to us in order to improve on anything that the audience felt didn’t always work. The overall feedback was generally positive as the digipak, the magazine advertisement and our music video itself linked well together. We also included the correct genre conventions for our music video and the character was relatively relatable to our audience, for example what is stereotypically expected of teenagers e.g. lounging around on the sofa and the drinking culture shown within our video. We did receive a limited amount of criticism, in particular due to the editing of our music video, however criticism helps us immensely to improve within any other future media products. The feedback helped us in particular when deciding on a central image for both our digipak and magazine advertisement in order to connect them together with the music video, as it was suggested we use the same image throughout, rather than our initial ideas to use a variety of other images.