EVALUATION QUESTION ONE

In what ways does your media product use, develop or challenge forms and conventions of real media

products?

Where have your ideas come from? How were you inspired to do what you did? We decided as a group to use the song “Glue” by Nina Nesbitt. We found this song by

researching unsigned artists on BBC Radio One Introduces. We liked the song as it was quite folky but also jumpy and quirky which appealed to all the groups personalities. Also as we wanted to do a vintage/quirky music video, we thought the song would be perfect.

Once we had decided on the song, I began researching similar artists and genres to Nina Nesbitt such as Christina Perri, Ellie Goulding, Birdy and Feist.

As a group, we decided we wanted to use images in part of the video to tell the narrative. As the music video on you tube had done this and we thought it would look quite quirky.

The London 2012 Olympic countdown was a big influence on our work, as we liked the different numbers used to countdown as it fitted in the our quirky/vintage idea. Also in part of the song “glue” she counts and we thought something similar would fit in nicely there. It also fits in with part of Andrew Goodwin’s theory of that there is a relationship between lyrics and visuals- the lyrics are represented with images

With all our different ideas, we started to make lists of possible costumes, props, locations and performers. We then compiled all our ideas to make a pitch that we delivered to the rest of the class and then asked for their feedback to see if they thought our ideas would make a good music video.

London Countdown

Our music video

How did your audience research direct your creativity?

Throughout the project, together as a group and individually we carried out audience feedback. Whether it was feedback on our group pitch, rough cut of music video or on my designs for the print products.

We carried out feedback on the rough cut of our music video. When we asked if there are any improvements that could be made, they said that there wasn’t enough performance and that it was mainly narrative aspects.

I individually carried out feedback when I had first designed my digipack. When I asked for any improvements that could be made, they said that I could use the same colour images to create more of a house style and continuity. They also said I needed to add some copyright information and a record label image as well as a website. This would all help in making it look more like a digipack.

How different are your products to “real” media products?

Our video could be seen as conventional as we used some of Andrew Goodwin’s theory of that there is a relationship between lyrics and visuals- the lyrics are represented with images. Also there was no dancing involved in the video. The performance part is just the artist singing and playing her guitar. This is quite typical to other music videos in this genre. However as we used quite a bit of narrative elements in the video , this could be seen as been different to “real” media products.

To what extend have you been “original”/have you used redundancy and entropy? When carrying out research into music videos, I realised

how they use entropic and redundant features.

After our initial ideas we decided that we wanted to create quite a quirky video that didn’t really tell a story as this wasn’t typical of genre.

The redundant features that we did use were close ups of the artist when she was performing. This is redundant as it helps promote and sell the artist. We also used part Goodwin’s of that there is a relationship between lyrics and visuals- the lyrics are represented with images.