Evaluation Question 5: How did you attract and address your audience?

The front cover is the very first thing that the audience would see and so it was the key component in attracting them to my magazine. I think the use of bright colours was the first aspect of the cover that would attract the audience. They make the magazine stand out from the others on the magazine shelf in a shop and people will be instantly drawn to the magazine. Next, the use of a large font for a popular DJ name will draw people in as they will see this name, read what it’s about, read the other coverlines and want to buy the magazine to find out what everything’s about. I have also included a puff which offers a free CD with the magazine. This will make potential readers want to buy the magazine as they will see that by buying it they are getting free stuff as well as the magazine. This is a well known selling point for music magazines as it works well and so I have followed convention and added it. Finally, I have an article about a festival and used its logo. This logo will be familiar to the listeners of dance music and so they will see that my magazine has something to do with it and want to read it. By using these methods, my potential audience is increased.