HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

EVALUATION QUESTION 5

LILY WILKINSON

TARGET AUDIENCE The target audience of my music magazine is generally

teenagers to young adults, aged between 16-25 and both male and female. I had to ensure the final product which I had created was suitable for this demographic, and would address them. Other magazines I have taken inspiration from are Kerrang and NME magazine, which also target a similar audience and therefore the research in the ways in which they addressed their audience was beneficial.

MODELS The models used throughout the magazine address the

younger audience as I have used a girl of similar age as the audience for the main cover model, making the information included in the magazine regarding her relatable. As my magazine is targeted at both males and females, I have included images of live performances which I have taken the majority of which include male artists; this ensures that I have not limited the demographic to just females.

COLOUR SCHEME The colour scheme of my magazine also

reflects that my magazine is aimed at both men and women, as I have used the conventional colours of red, black and white rather than blue or pink, which can be aimed at a specific gender.

PHOTOGRAPHY The photography of the main cover star is of a female

and I did not want the main demographic of the magazine to be aimed at just females, therefore I made sure the mise en scene and overall look of the artist was not overly feminine. I achieved this by the costume of the model, her outfit consists of dark colours, and she is wearing minimal makeup.

MUSIC GENRE The genre of music primarily featured within my

magazine is mainly the rock/alternative rock genre. This is following the results of the questionnaire, which results shown rock and alternative music genres to be quite popular with the audience my magazine is aimed at. On the front cover of my magazine, and also in the contents page I have artists related to these genres, such as Biffy Clyro and Metallica.