QUESTIO

N 5

‘HOW DID YOU ATTRACT/ADDRESS

YOUR AUDIENCE?’

ADELLE

CLARKE

MISE-EN-SCENE

When planning Mise-en-scene i had to take into account that it would be the

main thing to attract my audience. Because of this i looked into similar genre

films and carefully look at how they used lighting, setting and characters. I could

then begin planning how i was going to attract my audience. I decided to keep

the ambient lighting low to create an eerie atmosphere. This was also created

through the use of a garden setting as it is enclosed but still mysterious as it

could imply the movie will occur around the houses family but also make the

audience question the significance of the girl and her surroundings. The girls

appearance is also a way of attracting my target audience. This is because she is

young, pale and mysterious as you are never sure who she is in the opening.

This makes my audience want to find out who she is and find out why she is

where she is. Her lack of identity and childish appearance would attract my

audience because they would be able to relate to her age and innocence enabling

them to enjoy the mystery and eerie atmosphere the Mise-en-scene conveys.

EDITING

The use of post-production editing could also be used to attract an audience.

My editing would enable me to attract my targeted audience as it creates

mystery and forces the audience to imagine their own cinereous about how the

rest of the movie will pan out. The most effective part of my editing for this is

the flickering and static of the girl when she is in shot. This is because it puts

her existence into question and implies she isn’t actually there. The paranormal

aspect my editing implies would attract my target audience because it allows

them to imagine their own plot thus forcing them to engage with the opening

and enjoy the mystery.

SOUND

Sound is another way of attracting an audience. I used sound to create an eerie

atmosphere. I did this by using non-diegetic music similar to an old jewellery

box type sounds and mixing it with static. The non-diegetic background music

helps create tension as it continuously builds to a peak. The static sounds also

help build to the tension peak as they emphasis the girls arrival. Together, with

higher sound levels at more eerie parts like closer to the end, they create

suspense for an audience and help to convey danger whilst still conveying the

girls childhood innocence with the music type. This attracts my target audience

because it creates adrenaline because of tension which my target audience would

look for in a horror movie.

TITLES

The titles are also an important part of attracting an audience. I did this by

keeping mine basic by using white writing on a black background separate from

other shots. This makes them stand out from the narrative and emphasises the

importance of them. The two that will attract an audience most is the beginning

and the title at the end. The first is to help give the viewer some background

information and to add to the narrative. This and the horror themed font of the

title at the end are simple but effective as they don’t take anything away from the

main action but still add to the narrative. These would attract my target audience

because they are almost effortless but give them an implication about where the

narrative is going.

UNIQUE SELLING POINT

My unique selling point would be the editing used to make

the girl appear like she is there and suggest she also isn’t.

This is because it is mysterious and might confuse an

audience. It will also allow them to imagine different

cinereous about what the main plot may be as not much is

let off in the opening. This is beneficial as an audience

would then be inclined to watch the rest of the movie as

they would be curious about what would happen.