Who would be the audience for your media product?

From the media feedback received and my Foundation Portfolio, I believe the audience for my media publication is a young target demographic aged 16-24 years old, who are mainly into independent [“indie”] and alternative rock music.

This is based on my choice of genre for the initial publication (Insurgence), which was relatively the same in terms of musical content and progression.

Insurgence Audience Feedback

The audience feedback shows that most of the people who answered my questionnaire were aged 16 and over, rarely producing responses created by older adults.

As the masthead Insurgence suggests, the publication is about rising music stars and recent artists who have found fame in new music overall.

Initially, I emailed a self-composed questionnaire to the public (composed using ). The ‘public’ were none other than my media peers.

Relevant feedback was received, to which I responded back by addressing the information using my magazine ideas and usage of research.

A few months ago, I researched youth subcultures who had a pleasure for music, namely young people who occasionally went out for music festivals, spent their money on luxuries, bought music magazines twice a week and listened to (a specific type of) music often.

I found out that at least 67% of readers were male, with the minority female; using the same research I undertook in my Foundation Portfolio, I was able to undermine background information about my target audience for Insurgence through reader profiles for other music magazines which have yielded similar statistics e.g. Q and Kerrang! (both on the blog itself) and ABC1 demographic statistics.

Therefore, I have identified a matching audience for my media publication – young alt rockers.