Evaluation Question 4 Who would be the audience for your

media product?

Target Audience Research • We decided to aim our target audience at males aged

12 to 30, as this is the audience who mostly watch and enjoy action films. • This is the audience profile for Taken 2, this is a good

comparison to work from because like ‘Covert’ it is an action film with similar conventions and connotations • From this table we can understand what are ideal

target audience will look like, with the majority of our audience being male teenagers. However the table does show a large percentage of the audience being female. This is most likely the partners of the male audiences who might also watch the film with them.

Ideal Audience member • This is our ideal audience member, his name is Derek he is 24 years old, middle class

and works for at an IT management company as an IT support technician. Derek is old enough to be within our target audience range and is also part of the highest age demographic more specifically (15-24). Because of his job at Higson & Wells Ltd in Reading Derek would be interested in Covert because of the films use of computer hacking and espionage. Derek has the weekends free and enjoys watching sci-fi and action films in his free time as well as playing On his X-Box and PC, he enjoys the Call of Duty Franchises as well as Minecraft. The film genres that Derek enjoys watching are very appealing to a male audience because of their fast pace and thrilling action sequences, we know this because of the Pearl and Dean audience profile statistics that we looked at as well as our audience research that we carried out before filming. Derek does not have a girlfriend but does have many other friends from outside of work who he spends most of his weekends with going into town and sometimes watching the latest films that have been released. Derek reads the movie magazine ‘Empire’ so has a good knowledge on what latest films he should go see and what to look out for in the near future. Because of this Derek's friends normally go of his advise on what movies to watch an because they are all in the same age category (15-24) they add to the overall percentage of this demographic when they see films together.

Derek

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•We can draw a lot of our conclusions of target audience from the research that we carried out. •We interviewed a group of people within our target audience and when asked what their favourite genre was they all said ‘Action & Adventure’•And because this genre is most popular with such a large target audience we decided it was best to make our film an action and adventure. •We made sure to include some of the connotations that they said they would expect to see in an action film such as- a chase, fast music, quick editing