AGE: 15-25

MUSIC: Alternative, Rock, Metal, Punk, Rap. Anything not ‘Mainstream’.

INTERESTS: Socialising with friends, Converts, movies, outdoor adventures, skating, biking, nights in, social media.

GROUPS: Nerds, Emo’s, Hardcore, Skaters, Scene kids, Young Alts, Real Gamers, Hipsters, Indie scenester’s and Tumblr Kids.

FAVOURITE SHOPS: Ledge, Top Shop, Urban Outfitters, American Apparel, Hot Topic, Grinde Store.

TV SHOWS: Adventure Time, Family Guy, The Big Bang Theory, The IT Crowd, Game Of Thrones.

•DANIEL BATES, 16

•SIAN PAGE, 17

Long HairOften

wears a Hat.

Ear Stretchers.

Facial Piercings.

Often wears band Tshirts.

Colourful or dark hair.

Dark, heavy makeup.

Alternative clothing.

Jewellery

•Likes to stand out and look unique compared to those around them with how they dress and accessorise.

15-24

25-34

35-44

45+0

1020304050

Percentage of people watch-ing Horror Movies

Percentage of people watching Horror Movies

•AUDIENCE RESEARCH

TO CONCLUDE: The main audience for my media product would be teens similar to Dan and Sian ranging from the age 15-25. This is because this group will be most likely to be socialising out of school or work and would enjoy the thrill of a horror movie. Their music tastes and alternative outlook on society would make them a perfect audience as the unrealistic storylines and ever building tension would build adrenaline and give them a fun social event to attend with friends when not at the park or at gigs.