Evaluation question 4Jamie Oliver

How did you use media technologies in the construction and research, planning and evaluation stages?

• Throughout the construction , planning and evaluation stages of producing my music video and ancillary tasks there was a range of different media technologies that I used to ensure that my blog was media-rich. Below is a list of some of these media technologies that I’ve used this year:

• Final cut express• Livetype• YouTube • Slideshare• Adobe photoshop• Prezi

Final Cut Express

Final cut express is the programme in which we used to edit our music videos, the tools available on this programme include various transitions and colour correction methods along with other editing techniques that enabled me to generate a more cinematic feel to my music video.

• It also allowed me to develop and fine tine my editing skills due to the quality of the programme, the preciseness of the cut tool ensured that I could cut to the beat efficiently and produce a final product that flowed well with the music.

Livetype • Livetype is a programme I had very little experience with

beforehand but once I got used to using it, it became a key tool in the production of my music video. This is because it enabled me to use typography in my music video which gave my music video a different dynamic as it added a narrative effect to the chorus to emphasise the importance of certain lyrics in the song.

YouTube• YouTube has been key to the research stages as it has enabled

me to get information on different media technologies in which I have used throughout the process as well as it enabled me to look at current music videos to understand common conventions used in different styles of music videos. This was evidenced on my Glogster productions in which I looked into different artists that I could choose to use for my music video.

Slideshare • Slideshare has also played a key role in the research stages as

it enabled me to evidence my research into my audience and potential artists on my blog. It is a relatively simple program to use as it just requires you to upload the PowerPoint you have created to your account and then you are able to embed the PowerPoint to your blog or share it on the website.

Adobe Photoshop • Adobe Photoshop is the program I used to create both of my

ancillary tasks so it was important that I had a lot of practice with this program so that I was able to create a good quality digipack and music magazine. This is evidenced on my blog with the practice digipack and music magazine that I created. It was vital in the production of both of these as the colour correction tools available enabled me to ensure that all text is clear so that the audience can read it. This meant that I could generate a more professional final piece for both of my ancillary tasks.

Prezi • Prezi is a presentation program that I had used last year

briefly. This program gave me another dynamic when presenting my evaluation questions as well as my audience research. This program gives a more professional view as the animated transitions are smooth and the various layout designs you can choose from the templates. This program lets you edit the path of the presentation so you can choose to view different pieces of texts or a picture in a specific order so you can layout it out exactly how you want.