Who would be the audience for your media product?

QUESTION 4.

For my music magazine, I would say that the target audience would be aged between 16 and 25, I have based this judgement on the fact that from my audience research, nearly all the participants in the questionnaire were age between 16 and 25. Also the genre of music my magazine focuses on, house music is stereotypically more popular with younger people.

Using my Facebook account I conducted a focus group with fellow media students, the students who gave feedback all fitted within my target audience in terms of age and gender. The main aim of the focus group was to identify the strengths and weak points of my magazine in terms of layout, house style, colours, content, mastheads and photographs.

Focus group

From the comments that were made it was clear that the strong house style was clear to see throughout all 3 of my final pieces. Another prominent feature that people seemed to notice was that the layout was very strong and also the photography was one of the most favoured parts due to it being consistently strong. Some things were mentioned that could be improved. For example, quite a few noticed that on the contents page there was quite a large amount of white space, as well as pointing out the improvements they actually helped with ways that I could improve them.

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