QUESTION 4 MEDIA How did you attract/address your audience?

Avanish Bhopal

Choice in content

• From the target audience research I found from using the

NME magazine that their target audience wanted

interviews; when looking through I found many interviews

of multiple people and how they make their albums and

how they work in the studios and the way they write their

music and that is why I chose to include a personal

interview of how the singer Sanjay Singh and how he felt

about music and how he overcame his fears.

Image

• The chosen images I used where created and hand

picked for certain parts of the magazine. I took the double

page picture of Sanjay Singh as I draft he would go there,

which made it easier to edit and crop to fit. I shadowed an

aspect of many double pages and put the image on the

page next to the writing.

• On the contrary, other picture were assigned to be in

places such as the contents as they would make a mini

story.

Language

The research I found from the NME magazine was that the target

audience related to formal language and no slang; this would have

been used if I looked at a Dance music or Pop music magazine.

I found that my language had to relate to my target audience. This

meant I had to use formal language. However, in certain parts of the

magazine slang was used fore a specific purpose in order to related

to certain people reading certain articles.

Font

From the font choice, I used samples in a questionnaire

which was through email. I found out fonts which we’re

right for the genre of British Asian Music and saw the

justification of how it related. On the contrary I found that

the fonts sampled in my questionnaire did not appeal; so I

looked into more and found the right ones and this was

proven from a voice note (audio) from my target audience.

Style

I used NME in order to get ideas and aspects of how a professional

magazine should look like. this was done by mirroring the style of it

through the way I represented my masthead and layout.