Profile of my typical target audience:

Demographically

Age: 16-21 years old, allow for just younger or just older

Class: Middle class, upper working class. Not upper class as my magazine is

supposed to be aimed at the glossy magazine lovers, but it’s not a ‘Vogue’ or

‘Elle’ comparison. More like AB as core audience, with C1C2 as my wider target

audience.

Gender: Female, the magazine is aimed at the niche in the market for a music

magazine aimed at young women, who indulge in typical girly things, such as

shopping, not for the metal heads that can read NME and be satisfied.

Psychographics

Taste in music: Dance, chart music, not heavy metal or rock. Chilled,

mainstream, everyday music that you would find on kiss or heart radio.

TV choice: programmes that give you extra gossip such as x-tra factor, Piers

Morgan life stories, reality TV. Typical teenage girl and young women

Question 4: Who would be the audience of your product?

For young girls who fantasise about x-factor contestants and

want to know as much about them as they can.

For an audience that already reads

magazines such as closer and ok, and

want something a little more music

related as well, because that

category is where their favourite

celebrity lies, e.g.Rihanna.

Girls/women that like to know what’s going on will be the audience for this magazine. Those that like to

update their phones and iPods with music that’s the latest in the charts to be in the know with their

friends. Women that like to be up to date and organised, ahead of schedule.

programmes also, chick flick films and romantic comedies. This is very much

stereotyped on the fact of women being girly girls.

Life style choices: Shopping, majority will still be at college, so in their spare

time hanging out with friends. Like the pictures show, women that indulge in

socialising with their friends after work rather than going home alone and

having an early night. Shopping online is preferred;these are the people that

are mainstreamers, not those who like to buy something just to look cool or fit

in (aspires). My audience buys what satisfies them.

All of the demographic and psychographic information was obtained from

questionnaires about lifestyle choice and opinions and facts of my target

audience in my audience research. I used that to conduct a database of which I

could make a set target audience to create my products around instead of

predicting something an audience of some sort would like. This way I could

compare and contrast existing magazines for that particular audience and

make a profile on them like I’ve done here.

This particular audience would buy my magazine because it aimed at middle

class; it’s a glossy magazine so it doesn’t look cheap. All women between 16-

21, at some point in their lives look at a newsstand and choose the magazine

that looks the best out of a certain selection, and this magazine product falls

straight into that profile. It’s affordable for the middle class and mainstreamers

that its aimed at, as in my audience research I found out that mostly their

income is spent on shopping items or items of leisure or existing magazines. In

my research my target audience said that they did have disposable income to

spend, so it’s likely they will able to afford this magazine. Also the audience as

a product to publishers and advertisers will be attractive as there are many

make-up, clothing, and music, elements of brands and items that can be

advertised in this magazine. They won’t just be selling the magazine, but also a

lot of products on the advertising side of things. The magazine is very girly and

content filled like the competing magazines and comparable magazines. It’s

filled with gossip and fashion and women and girls love to gossip and go

shopping, it’s a perfect magazine.